Godfather of Fintech Uses Cryptocurrency and Blockchain Technology to Make Crowdfunding More Legitimate

Godfather of Fintech Uses Cryptocurrency and Blockchain Technology to Make Crowdfunding More Legitimate

Thomas Carter, a fintech startup veteran and serial entrepreneur, is on a mission to disrupt the traditional finance model capital raising by leveraging cryptocurrency and blockchain technology. Although ICOs are known for their scams and Ponzi schemes, Carter has found a new way to leverage the ICO model and create an alternative to bank financing without the messy scams. He calls this Dealbox, a business accelerator and crowdfunding platform that tokenizes startup companies.

A Quarter Century of Experience in FinTech

As a serial entrepreneur with over 30 years experience in the startup sector, and as a founder who has raised capital in a number industries from finance, multimedia, to sports, and marketing, Carter noted that there had to be a more accessible procedure to fund a company.

Carter mentioned to Entrepreneur Magazine that he launched Dealbox because he wanted to use his experience to help new startup founders and companies raise capital unconventionally, especially since it’s an extremely tough process.

Dealbox: a Business Accelerator and Crowdfunding Platform

Carter created Dealbox, a crowdfunding platform and business accelerator that helps companies in cutting-edge industries like artificial intelligence, 3D printing, Cannabis, payment processing. Carter intends to disrupt the traditional capital raising model by allowing founders to share their business plans with many investors at once instead of doing many rounds of pitches.

The new approach is possible by leveraging new financial technologies to handle large data sets in real-time.

Instead of the traditional crowdfunding approach, DealBox works with and sources the capital organizations from family offices, private equity firms, and knowledgeable investors during the pre-sales process before the public sale.

He noted that one of the most substantial benefits of crowdfunding is its ability to enable the startup to secure small or large investments from a large number of investors. In return, the investors gain partial ownership, dividends, and appreciation for the funds.

Bringing Due Diligence to the ICO Ecosystem

To invest in DealBox’s startups, investors need to purchase “DLBX” tokens during the pre and public sales. DealBox exchanges the cash as early stage investments in the platform. The crowdfunding and business accelerator then undergoes a “lock-up” period for 12 months.

The tokens are fixed at $1 and do not trade freely, ensuring that the investors are protected from any initial volatility. DealBox then ensures that there is an exit after this period like pursuing Form s-1 Filing or uplisting on a cryptocurrency exchange. Part of the company’s profits is then given to the investors in the form of royalties.

“Our crypto-economic analysts rigorously vet startups against the same compliance standards applied to public companies,” said Carter. “DealBox is creating real economic value by raising standards to improve the overall health of the blockchain ecosystem.”

Article From BTCMANAGER
Writen by Cindy Huynh

 

Demand For Blockchain Remains Strong Despite Bearish Cryptocurrency Market


Demand For Blockchain Remains Strong Despite Bearish Cryptocurrency Market

In an interview with Bloomberg, Grainne McNamara, the blockchain lead at PricewaterhouseCoopers (PwC), mentioned on September 18, 2018, that there is a lot of demand for blockchain technology and interest in the token economy despite the bearish cryptocurrency market.

While blockchain is prevalent emerging technology, regulatory uncertainty is a massive ongoing concern that can impact blockchain’s ability to grow and scale.

The Token Economy is Very Distinct from the Cryptocurrency Industry

While there is a substantial overlap between cryptocurrencies and the token economy, McNamara clarified in the interview that the interest in blockchain technology, token assets, and the token economy is growing and distinct from the cryptocurrency market.

Cryptocurrencies can be the result of a specific blockchain or, however, the token economy is a network of systems that use valuable tokens as a means of incentivizing people within a community. Since tokenization is the strategic interaction between governance and game theory, its definition is significantly broader than cryptocurrencies.  

The token economy and token assets provide a lot more possibilities and opportunities for enterprises to leverage the technology. McNamara expanded on token economics by using the example that not all token assets are cryptocurrencies.

Some serve different functions like security tokens that can represent assets in companies or earnings streams or utility tokens which function can provide access to goods and services that a project will launch in the future.

When it comes to blockchain advisory services, the demand remains high and strong. While the service started out in the financial sector, it has expanded to every industry PwC provides services for.

The interview also explored the results gained from the PwC blockchain 2018 survey. While 84 percent of respondents mentioned that they had some involvement with the technology, 54 percent said that the effort had not been justified.

McNamara clarified that, while gaining a return on investment (ROI) is difficult with blockchain technology, it’s not necessarily a problem with the core technology but rather the company’s ability to implement blockchain technology on a commercial application at scale.

PwC report Shows that China Will Become a Blockchain Leader

The interview also touched on China’s development and growth in the blockchain sector in comparison to the US. While there is a lot of legacy infrastructure in the United States, such as supply chains and financial institutions, McNamara noted that the regulatory environment could be a hindrance to the development of the sector in the United States states.

In August 2018, PwC also released a report on the nature of regulatory uncertainty and its impact on the blockchain industry. The report mentioned that at the current rate, China would overtake the U.S. as the primary blockchain developer in only three to five years.

Original Article by Cindy Huynh
@ BTCMANAGER

Markethive hosting several Webinars This Weekend

This Saturday I will be hosting several live webinars. Check the calendar for your times and room link access.

 

The New Back Links Control Panel
Organize your accounts like a Password Wallet
Build and Track a huge back link program
Monitor your back links and be notified if a link breaks

Join in the tutorial today at 2 pm (central)

 

The New Entrepreneur Program!
What Changed?
What’s New?
What Happened to Alpha?

Find out today at 5 pm (central)

 

Building Capture Pages for the Entrepreneur
Reviewing the templates available
Setting up the Profile Page Widgets
Customizing your own Domains

Find out today at 7 pm (central)

 

Sunday we have two Markethive Pre Blockchain reports

The New Markethive Economy
@ 10 am (central)

Markethive Launch Updates
@ 5 pm (central)

 

All meetings are accessed via the Markethive Calendar. The Calendar is now available without logging in @ http://markethive.com

For those needing support, perhaps you have trouble getting logged in, lost your account, or want to stay connected via Telegram join our support group here
https://t.me/markethive_support

Stay current with our latest blog posts on our Telegram Channel Here:
https://t.me/markethive

 

I look forward to serving you this weekend

Thomas Prendergast
Founder

Markethive Report pre launch update

Less than a week since our major upgrade to the Markethive Dashboard and all is settling down nicely.

This is all for preparation of transferring into the blockchain, so we can deliver even better privacy, security, power and a Universal Income based on Entrepreneurial pursuits, not some government theft and giveaway all the other options seem to have become.

This process has eliminated all the affiliate type levels that used to exist in Markethive. Gone are the Alpha Legacy levels, gone are the Voyager, Navigator and Commanders levels.

Alpha Legacy is now 1/10th of an ILP, the new crowdfunding share we are in pre-launch with. We are gearing up to convert to the blockchain, so we have our own financial systems. We are gearing up to deliver 3+ commerce platforms. We are gearing up to deliver a legitimate Godly Universal Income. We are gearing up to insure you have total privacy and security at Markethive.

We are about to officially launch our ICO (ILP actually) crowdfunding campaign and sharing that effort with you, the people that make Markethive run.

Come to our Sunday meetings as we continue to reveal what this means, and how it benefits you in so many ways.

I hold 2 meetings on Sunday because it is the 1st day of the week, look at your calendar, it is the first day.

Central Time (That is USA central time) Check the World Clock if you are confused

https://www.timeanddate.com/worldclock/full.html

Sunday @ 10am and 5pm

The calendar can be found at http://markethive.com along with the link to the conference room (found within the calendar)

https://www.ivocalize.net/#room/CryptoHive

 

New Back Linking Tool (Blows SEO away)

This Saturday (check the calendar) @ 2 pm (USA Central)

 

I am going to show you how to use the new backlinking tool. It has become incredibly organized and can literally produce and manage 100s even 1000s of legitimate backlinks, manage them, sort them and will even have the option to have them listed in your profile page for even greater robotic indexing.

 

There is nothing even close to this elsewhere for free or fee.

Saturday @ 2pm (USA central)

 

Attention Journalist

I still need journalists. This is a well-paying job. Please register here for an interview and job benefits.

https://t.me/markethive_marketing_group

 

Markethive is sailing ahead to become the leading Market Network, the champion of the Entrepreneur, delivering a real legitimate Universal Income, with a huge and free platform that pays you to build your future.

 

See you soon.

Thomas Prendergast
Founder

 

P.S. Pay Attention!

Why Airdrops?

Why Airdrops?
This is why Markethive will replace Facebook

“Airdrops combine the best of paid referral programs with stock options. Potential users get paid for joining or using the network and have the potential upside if the network increases in value.”

Brayton Williams to CoinDesk

Why Do Projects Airdrop Their Tokens For Free?

Airdrops raise awareness, even Paypal (pre blockchain) discovered the awareness effect, and goodwill giving away $20 to sign up and verify your account back in the early 2000s. Paypal is now a household word and $50 billion company.

This awareness has a tendency to increase the token value as well as create a network effect. IE: A network effect (also called network externality or demand-side economies of scale) is the positive effect described in economics and business that an additional user of a good or service has on the value of that product to others.

This marketing strategy plays on a cognitive bias known as the endowment effect. In psychology and behavioral economics, the endowment effect (also known as divestiture aversion and related to the mere ownership effect in social psychology) is the hypothesis that people ascribe more value to things merely because they own them.

Are Airdrops Effective Marketing Tools?

OmiseGo conducted the first airdrop of this kind and amplitude on September 4th – distributing 5% of the total issuance of OMG token to every ETH address, with a minimum balance of 0.1 ETH. The airdrop enabled each ETH holder, by providing them with a share of the 5%, proportional to their share of the total circulating supply of Ether.

The aim of the airdrop was to allow the token to be distributed as widely as possible, allowing for true decentralisation of the platform, to ultimately increase its network security.

On the chart below from Google Trends, you can see that a surge in search interest related to OmiseGo occurred during the days of the airdrop, reaching a peak close to the end of 2017, and dropping to a tenth of the search interest in June 2018. Most websites such as CoinDesk, CoinTelegraph, and much of the Twittersphere spoke about the airdrop, leading to many people wondering what the project was about, and increasing OMG brand awareness.

The TRON foundation just recently completed an airdrop to market the Tron platform, which was set to launch a few days after the drop. Its desired effect on awareness had little impact most likely caused by the current bear market.

The cause could be simply that Tron was omnipresent in social media since January, meaning people were already aware of an incoming airdrop, or as this is the first airdrop that took place squarely in the middle of the current bear market we find ourselves in, so overall interest in cryptocurrency has led to this lack of interest in Tron’s airdrop.

However, POLY (Polymath) after privately raising 12.9 million decided to airdrop 10 million POLY coins to the blockchain community instead of an ICO, deciding to allow anyone to subscribe to the airdrop regardless of their holdings.

They received more than 40,000 applications complete with KYC and AML screening, to ensure that the tokens were airdropped to real users, rather than bots. All the people which completed the procedure received 250 POLY, worth $165 at the time of writing and $400 at the token’s all-time high.

Similarly to the other projects, besides Tron, the marketing scheme worked, as the search interest for Polymath reached its all-time high by the 10th of January, the deadline to apply to the airdrop.

In summary, it is strongly evident the additional benefits awareness causes trading and coin demand increase drives coin prices up.

What are Infinity Airdrops?

Inspired by the Paypal Hack, the Dropbox Campaign, then Crypto based Airdrops by OMG, EOS and TRON, amazing successes, effective yet short events; Markethive in the spirit of the Bitcoin Faucet and Universal Income is delivering the Infinity Airdrop. Simply join Markethive and receive coin, an offer with no end.

What are faucets? I assume most people know what a faucet is, but I am wrong in that assumption. It is a relatively new phenomenon, in that by simply visiting a website, entering in your Bitcoin wallet address, and solving a simple captcha challenge you can get paid free Bitcoin. Case in point:

Imagine a faucet giving away 5BTC! That’s what Gavin Andresen’s faucet was paying back in June of 2010. It was his first bitcoin-related coding project and he started it off with ฿1,100. At today’s prices, that’s close to $7,150,000. Your claim of ฿5 would be worth $32,500!

The concept created a huge, subculture phenomenon; with literally 1000s of sites operating like survey sites to get free Bitcoin. Unfortunately, the process today is anti-productive and only the most stalwart contenders are able to keep to the tasks due to the oppressive popup ads, viruses, browser hijackings, etc. The concept is intriguing and we believe the promise is solid, just waiting for a system to do this right.

Airdrops, Faucets and Universal Income

There is something there, blockchain, crypto, anti-inflationary coins, faucets and airdrops and Universal Income. Conventional Wisdom seems to think by heavily taxing the elite and profitable business interests, the masses can be given a sustainable income to survive. We do not agree. It is nothing more than a repackaged attempt at communism, stealing from the rich by the middleman, and giving to the poor, creating an entitlement culture, and a rich and powerful middleman (after all they will become more equal than you) bureaucracy and autocrats running the show. There is the absence of any motivation for the recipient of their allotted Universal Income (thereby destroying self-esteem) and the whole idea supports tyranny in every way.

We offer an alternative Universal Income. Get paid to support the entrepreneurial culture by simply working at building your dream within the ecosystem of Markethive. To attract the masses of entrepreneurs, we launch and operate the Airdrop. The never-ending Airdrop.

Markethive has set goals to build out portfolios of Coin Exchanges (like Bittrex and Cryptopia), News Sites (Like Cointelegraph and News.Bitcoin), Web building systems (like Wix and Volusion), Green House hybrid mining systems, and an ongoing strategy to build “money machines” to contribute to the sustainability of the Markethive Universal Income for Entrepreneurs.

The Billion Coin Drop

Markethive’s vision is to deliver Entrepreneurs a Universal Income in an Ecocenter environment designed to accelerate success as well as return huge profits to the founders who financed the initial stages of the platform, like the following have done:

Paypal valued today at $50 billion
New customers got $10 for signing up, and existing ones got $10 for referrals. Growth went exponential, and PayPal wound up paying $20 for each new customer. It felt like things were working and not working at the same time; 7 to 10% daily growth and 100 million users was good. No revenues and an exponentially growing cost structure were not. Things felt a little unstable. PayPal needed buzz so it could raise more capital and continue on. (Ultimately, this worked out. That does not mean it’s the best way to run a company. Indeed, it probably isn’t.)”

Dropbox valued today at  $10 billion
While PayPal rewarded its users with cash, Dropbox gave extra storage space to both the referrer and the referees. This was clever, because it invests the users in the product. It made sense for PayPal to give cash, because they’re a payments company and need users to use their service to make financial transactions. Dropbox is a storage company, and they need their users to use their service to store stuff. In both cases, the optimal currency is the lifeblood of the product. In World of Warcraft, the reward is in-game social currency, in the form of rare Mounts that can be shown off.

EOS Marketcap at $6.4 billion
EOS has become a powerhouse in the crypto space. One of the most promising things about it is the airdrops. Unlike Ethereum, many EOS projects are choosing to collect zero funds up front. Instead, they simply drop their token to the EOS community, while dropping themselves tokens to fund their project. The EOS markets then decide the value of the token based on demand, The team then sells some of its tokens to raise money. Since it’s easy and practically free to start a project on EOS, new players are popping up every day.

OMG Marketcap at $1 billion
Shortly after their first Airdrop, things started happening for OMG. OmiseGo's OMG token is reporting double-digit gains today, figures that throw shade on the rest of the top 25 cryptocurrencies by market valuation. Having clocked a two-month high of $20.67 earlier today, OMG is now changing hands at $18.20 on Bitfinex – up 15 percent in the last 24 hours. Meanwhile, OMG's BTC-denominated exchange rate jumped to a seven-month high (highest since Sept. 30) of 0.0023466BTC. The price rise may be associated with the OMG's listing today on Bithumb, one of the biggest cryptocurrency exchanges in South Korea. The token was also listed on Zebpay, one of India's largest cryptocurrency exchanges, yesterday. According to the chart analysis, though, the outlook will remain bullish as long as prices hold above $14.40.

By The Numbers

First Airdrop will utilize 1 Billion Coins

500 coins will be transferred to every new subscriber to Markethive upon completion of the registration process. An additional 100% matching bonus will be awarded to (either) the qualifying referrer, or in a rotational share assigned to a qualifying member in the CAP (Customer Acquisition Program) Thus 1000 coins will be used for every new subscriber, thereby producing 1 million new Markethive subscribers.

To qualify for the matching bonus, the CAP, and other benefits, the subscriber must upgrade to the Entrepreneur level at $100 per month. The benefits of this upgrade far outweigh the monthly costs. The Entrepreneur upgrade is explained in detail further down.

In scores of focus groups when the participants understand the benefits with the Entrepreneur upgrade we consistently get 100% of the participants agreeing they would enthusiastically upgrade to Entrepreneur.  We are downgrading our projection to 10% for this illustration at the lowest expectations.

Projected Scenario

First Airdrop of 1 billion coins divided by 1000 (500 to the new registrant and 500 to the referrer) equals a total of 1 million registered members. Estimating 10% will upgrade to the Entrepreneur level at $100 per month or pre Pay $1000 per year ($200 discount) that monthly income revenue valued at $10 million in USDA.

20% of Markethive revenue (profit) is set aside to pay back the loan (ILP) holders, share(s) of that profit. There are 4 phases in the crowdfunding. If the Airdrop is launched when Phase one is completed, and that Airdrop produces 1 million subscribers as projected and 10% of those subscribers upgrade to Entrepreneur level, as projected, then those 125 ILP shareholders will each receive $16,000 as projected (but not guaranteed) the first or second month, depending upon the effectiveness of that campaign.

As such if we do not launch until Phase 2 is completed, there will be 250 ILP shareholders activated to receive equal shares of the projected revenue of 20% of the $10 million making each holder $8,000 per month as illustrated and projected.

If we should complete all 4 phases prior to launching the Airdrop etc. then the projected revenue will be shared amongst 1000 shareholders (500 active and the 500 projected Shadow holders) paying out $2,000 per month per share.

We are seriously preparing to replace both LinkedIn and Facebook as the next-gen network, the Market Network.

No other system out there has the advantage to do this. We are well branded. Markethive perfectly brands and illustrates exactly what we are. A Market Network, a name easily remembered, a name that has been trademarked in the US and internationally in as many classes possible, ensuring command over the usage of the name. We have also taken control on 95% of all TLD domains. We also control the name as a username on every Social Network that matters.

Trademark proof: https://trademarks.justia.com/owners/markethive-inc-3156092/

Markethive has been operational in BETA with over 5000 subscribers for nearly 4 years. Our entire system is run on our copyrighted code. It is a proven system and continually improves.

Appendix of options and requirements:

Mention 3 referrers activates the Micro Payment system

 

Markethive is converting to the blockchain to increase security, ensure privacy and establish digital currency viability. Blockchain conversion gives us our own coin to conduct internal commerce but also trade and commerce outside globally.

Having our own viable coin, allows us to activate a Micro Payment system, to reward active members, with a real Universal Income with Markethive tradeable coin.

The Markethive Free Program

Everything (Airdrop, Inbound Marketing, Social Networks, Blogging Platform, Broadcasting, Groups, Campaigns, Capture Pages, Conference Rooms, earning free coins, Messaging, Wallets, etc.) in Markethive is free. You can even be rewarded for referring your friends and traffic to sign up via the Infinity Airdrop. Markethive has a Micro Payment reward system where you can earn income by simply using the tools of the system. To activate it, you simply refer 3 people to sign up via your profile page.

The Entrepreneur Upgrade program

100% Matching Referrals

Earn 100% Matching Bonus on all signups referred through your profile page. This can be as much as 500 coins, traffic 1000 people to register through your profile page and earn up to 500,000 coins. (Steem a social networked blog blockchain platform only, coins are trading at $1.30 and earlier this year had reached over $6 per coin. We expect Markethive coin to eclipse Steem once Markethive gets rolling).

Build Quality level Leads

Facebook makes friends, LinkedIn makes connections, and Twitter makes contacts. None of these give you additional social accounts, verified phone number, full name, IP, agreement to connect, etc. Markethive’s Entrepreneur program acquires this for you and calls them Associates, superior lead development within a nurturing program.

Company Ad Co-op

Buying customers is a relatively new concept. Trivita does this for their distributors. Buy a marketing share and receive 1 customer. They charge between $60 to $150 per customer. It is a sound concept and helps to grow the budget for larger advertising campaigns. The Entrepreneur upgrade is built on this concept. We take the revenue raised by the Entrepreneur Upgrade and run million dollar ad campaigns, video ads, press releases, articles, social networked reaches to drive the awareness of the Markethive Airdrop, the Markethive system, and the Markethive Universal Income.

Our Co-op sells shares, which means you could receive a lot of “customer” referral signups, not just one.

Traffic Portals

Thomas Prendergast the CEO and Founder of Markethive coined the term “Traffic Portals” back in the 90s. Traffic Portals offer something of value. A news site, a search engine is a version of a Traffic Portal. Markethive already has a portfolio of Traffic sites in the works;

Bigcaboodle.com (A WIX like web site builder)

Aboutbitco.in (A news site like Cointegraph.com)

Hiveroom.com (A webinar service like Gotomeeting)

Beelancers.com (A freelancers pier to pier commerce type site)

MarketExchange (A cryptocoin Exchange site)

CryptoPonics (A hybred coin mining and herb greenhouse facility)

The epitome of Inbound Marketing is the Traffic Portals. They assist in generating additional traffic that converts to customers for your benefit as the Entrepreneur upgrade at Markethive.

Exclusive Banner Program

Banners appear throughout all Markethive dash board pages, blogs, and Traffic Portals. Exposure is guaranteed. Banner advertising is exclusive to the Entrepreneur Upgrade. Banner ads may run up to 7 days. Compare to other systems banner ad programs average $100 per day per banner. Banner ad placement in the Markethive system is unlimited.

Shadow Share ILP (ICO) incentive

As an Entrepreneur Upgrade, you also get your own replicated IO site. An IO site is the web page we use to raise crowdfunding. Most blockchain start-ups, like TRON, EOS, OMG, etc. utilize a similar type of page for their ICO (Initial Coin Offering)

Having your own replicated site will tag all crowdfunding applicants to you.  Any ILP that is processed will earn you an equal shadow version of that ILP. The only difference a showdown ILP is to an active ILP is the shadow is not actively sharing profit until the crowdfunding campaign is completed. Then the shadow ILPs become active for the same terms the ILPs Have.

This can be a significant opportunity to build an investment that has the potential to return significant revenue over the years of the terms of the ILP.

Welcome to the new Markethive

Thomas Prendergast
Founder
 

MarketHive is a Market Network a hybrid mixture of a full suite of inbound marketing tools and people

MarketHive is a hybrid mixture of a full suite of inbound marketing tools and people
 

 

and a dynamic integrated social network designed for entrepreneurs.

Since 1996, I have been building and developing inbound marketing systems. Inbound Marketing has become the most effective marketing method for doing business online. Instead of the old outbound marketing methods of developing traditional “come do business with us and here is why hype” type ads, sending fear of loss and hard pitched ads via email lists, paying for disconnected non responsive leads, subscribing to lead development systems that produce names, emails and phone numbers to people who really don’t know you or care to talk to you, MarketHive inbound marketing focuses on creating quality results, via quality content and systems that pulls people toward your company and product, where they naturally want to be and want to do business with you. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and engage over time.

Teaching, sharing, educating, revealing, collaborating, with the world is at the core of the MarketHive inbound marketing matrix. By creating content, offering beneficial wisdom, and delivering stability with integrity in the method and the message, you will find yourself attracting your dream customers. MarketHive’s inbound marketing systems attract qualified prospects to your business and keep them coming back for a life time.

From the outside in, build a Social Neural Network by attracting cognitive leads. MarketHive offers the most comprehensive suite of inbound marketing tools far superior and much more inclusive than anywhere else (at any price), and all of this for free (A $3000+ per month value).

You have the option to offer this service, as an advertising upgrade, to build a huge cognitive lead database. Let me explain.

Traditional lead development (the life blood of any company or venture) produces a disconnected lead database, where as a simple process by either buying leads, or subscribing to a lead system requires an additional process of calling or connecting with that lead, who may recall subscribing to some news report, video presentation, requesting more information in that regard, etc. (the long honored traditional lead type process). But the moment you vary from that message, 99% of the time, the lead is alienated by your message, has no connection to you, other than they vaguely recall giving you a name, email and maybe phone number. The result is a clear rejection of any further attempt to do business.

In contrast to this traditional option to building leads is the MarketHive inbound marketing alternative to build a cognitive lead database. By attracting likeminded, interactive respondents that not only are seeking what you offer, but are instantly integrated into your social neural network, plugged into your group(s) and also are set up to receive your automated messages as well as your published and current messages from your platform. This type of lead is what we call Cognitive Lead production.

So what is a Cognitive Lead? Dissecting the term, Cognitive means (relating to, or being conscious intellectual activity as thinking, reasoning, remembering, imagining, or learning) A lead in the traditional sense, is someone we have contact information on that we want to do something, buy, respond, engage or act according to our agenda.

The cognitive lead is a person who has elected to join you through your MarketHive system, that is attracted to your offer, the system, becomes integrated within your social neural network, is able to respond within your network to your stimuli as well as others stimuli in your network and in turn offer and cause stimuli, integrate in the greater cause of the network. This makes for a lead system that has never been accomplished before.

Case study number 1: Emailing a sales letter to 25 million recipients. The typical results of sending a series of emails to a list of 25 million promoting an mlm offer is dismal at best, even with a strong active emailing list. Say you get 500 to sign up. Sounds good right? Let’s do the math. That is .0002% which is a statistical ZERO. Now imagine sending a series of emails to that same database offering a free for life inbound marketing system worth $3000 per month. Even if only 5% respond and sign up, that is 1.24 million subscribers. These will also become Cognitive Leads as part of your Social Neural Network and overtime will become your huge responsive sphere of influence for the rest of your life.

Case study number 2: This is a common sense exercise. But bear with me as it makes total sense. You create a Facebook advertisement to drive prospects to your capture page to promote an opportunity to sell a popular and branded facial product to build your distributorship business. You get a reach of 20,000 for $200 per week and receive around 300 prospects (.02%) signing up into the lead capture page. You still need to email them auto responders pitching the deal and make attempts to call them up on the phone. Out of the campaign of 30 days, you accomplish 1200 signups in your capture page, manage to talk to 100 of them from that 100 you recruit 3 people into your business. You are pretty proud of yourself. You spent $800 for 3 distributors that purchased $500 to come into your deal and you received a $500 bonus for doing so. You know that the odds are 2 of that 3 will be gone within 3 months, but by then you have managed to make a few hundred in profit, so you justify the same process month after month.

Now let’s shift the campaign to attract entrepreneurs by advertising MarketHive in place of the capture page. Same reach of 20,000 per week for $200. But instead of the small percentage of candidates signing up, let’s assume we get 20% of the reach (4,000) to join MarketHive through our Alpha program, thereby, they are integrated into the MarketHive system with a portfolio of valuable inbound marketing tools and connected to you through the various social neural network functions of the system. These entrepreneurs are now returning and staying within your sphere of influence as you offer assistance to integrate them into the platform and slowly building friendships and exposing them to your primary business. People like to do business with people they know and trust. This does make sense right?

Summary: When you develop a proprietary suite of advanced, effective inbound marketing tools, and integrate the entire system into a FaceBook like social network and interface, you have the world’s first entrepreneur business person’s social network. Then offer the entire system for free to the entire worldwide market of entrepreneurs. That includes, small businesses, local businesses, regional businesses, global businesses, cottage industries, real estate agents, mortgage brokers, insurance agents, affiliate marketers, software innovators, musicians, churches, political platforms, political candidates, distributors, network marketers, innovators, and dreamers!

 



inbound marketing explained and compared

Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.

WATCH THE VIDEO BELOW

But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:


Outbound marketing is buying attention, cold- calling,
Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.

 

 

 

Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.

 

 


Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth.  With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.

This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.

Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.

By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.

Major themes:

Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide.  (Broadcasting)

Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)

Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)

Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)

Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)

The Four Marketing Actions

Attract

We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.

Some of the most important tools to attract the right users to your site are:

Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.

SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.

Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.

Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.

Convert

Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.

Some of the most important tools in converting visitors to leads include:

Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.

Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.

Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.

Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.

Close

You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.

Closing tools include:

CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.

Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.

Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.

Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.

Delight

The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.

Tools used to delight customers include:

Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.

Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.

Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.

Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.

The New Methodology

The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).

Want to learn more about inbound marketing?

An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!

 

Thomas Prendergast
CMO Markethive, Inc.

 

@Markethive proposed airdrop messaging KYC and 2FA wallet

The Proposed Markethive Wallet APP

Markethive’s wallet app is multi-purpose. It acts as a wallet, set up to receive Markethive coin, works as a messaging system integrated with the Markethive dashboard for both the news feed and messaging, acts as the 2FA for login and holds the KYC keys for membership verification. Operates on PC and Apple PCs, Droid and Apple phones and Tablets.

1. Hive Wallet Balances

The Markethive wallet is a software program that stores private and public keys and interacts with various blockchains to enable users to send and receive digital currency and monitor their balance, with the additional options to send payments through the messaging system. The wallet also receives Markethive auto revenue payments 

2.Hive Authenticator

The initial subscription into Markethive requires a mature social network and a cell number is the second level of verification. But further verification is required to conduct business.  This is where the 2FA process requires  documents that when approved, they are encrypted and the Wallet becomes the only point giving the subscriber the only access to their own privacy

3. Hive Verification

Security blockchain end to end, private key for verification access to the Markethive platform. KYC documentation is stored in the blockchain and only accessed via your wallet with the wallets 2FA. Upon logging into Markethive, the wallet delivers several layers of protection.

4. Hive Messenger

Decentralized messenger, p2p, the blockchain, voice, text, 3+ call ways, groups and channels, built-in whiteboard and desktop share webinar. Encrypted, private, crypto coin transfers, shapeshifter, runs from the wallet. Pays to use it. Reads and publishes to the Markethive Newsfeed.

Find out more about the proposed, developing, and operating leading edge tech we bring to you, to support your environment to build your dreams in our machine. All p[art of delivering Universal Income for the entrepreneur.

Thomas Prendergast
Founder
Markethive.com

 

 

Blockhive Introduce The ILP Markethive is implementing it

The Next Generation of ICO Is Here? Blockhive Introduce The ILP

We’re entering into a new world of finance and transfer of value, one that could have large implications for many current intermediaries and many individuals all across the globe.

In this era we have a trustless system where exchanges are to happen peer to peer in a seamless manner, this is facilitated by the blockchain and interesting features such as smart contracts. These features have contributed to interesting mechanisms that institutions are using to raise capital to fund operations while using that same capital to form an economy where that specific form of capital, that issued token, is what’s used as the currency of trade.

This mechanism is called the Initial Coin Offering and it has been a mechanism that has grown rapidly in the past, yet, there have been forms of abuse in this direct to market offering sort of mechanism and governments have looked into regulating it, while some, such as China and South Korea have went as far as banning this new sort of funding vehicle.

This state of uncertainty has caused some organizations to act and provide their unique solution to this new market need.

The introduction of the ILP

The Initial Loan Procurement (ILP) is introduced to serve as an alternative to the Initial Coin Offering, providing for global financing using cryptocurrency.

ILP’s were introduced to alleviate the current issues that were surrounding ICO’s. These issues stem primarily around the aspects of legal and taxation, both, serving as major concerns for any reasonable and sophisticated investor.

Another issue that is continuously brought up around the idea of ICO’s is the question of, can this business truly create an economy that sustains its native token? Sometimes, the answer comes up as no, going further into the matter, at times, one might even find that setting up an economy through the ICO funding vehicle could contribute to a worse experience for the user.

How does ILP solve these issues?

Through the future loan access token (Flat). This a mechanism formed to overcome issues of taxation and regulation. It works through a simple process and also acts a token model, one issues these through Ethereum using an EIP20 standard. This essentially enables a token agreement with the token issuer as well as the transfer of agreement to others. Those who hold FLAT tokens are able to digitally sign a loan agreement, become a creditor and receive interests through the feature of  Agrello smart contracts.

A key feature of the ILP structure is that creditors are able to transfer rights to a new creditor if they wish to do so.

Initial Deployment and the Future

The organization behind this new structure, Blockhive, in conjunction with Agrello, will be issuing the first ILP from January 26th through the end of February 9th.

After they use and deploy this initial funding vehicle, it is expected that others too, will start to use it as a solution to their regulatory and taxation struggles. Interested parties will be able to access and use this new form of financing through the joint venture platform, tokennote.io.

What are the highlights of the Initial Loan Procurement Vehicle?

  • Accessible Globally
  • Legally Binding, recorded on the blockchain, thus providing security for creditors
  • ILP is structured in the format of loans, thus allowing for it to not be subject to taxes, a necessity when raising funds for a new venture
  • No need for a new and unnecessary and purposeless token

The ILP is regulation-friendly, blockhive has conformed to regulatory frameworks, making certain that issuers comply with anti-money laundering laws

We’re entering into a new world of finance and transfer of value, one that could have large implications for many current intermediaries and many individuals all across the globe.

In this era we have a trustless system where exchanges are to happen peer to peer in a seamless manner, this is facilitated by the blockchain and interesting features such as smart contracts. These features have contributed to interesting mechanisms that institutions are using to raise capital to fund operations while using that same capital to form an economy where that specific form of capital, that issued token, is what’s used as the currency of trade.

This mechanism is called the Initial Coin Offering and it has been a mechanism that has grown rapidly in the past, yet, there have been forms of abuse in this direct to market offering sort of mechanism and governments have looked into regulating it, while some, such as China and South Korea have went as far as banning this new sort of funding vehicle.

This state of uncertainty has caused some organizations to act and provide their unique solution to this new market need.

The introduction of the ILP

The Initial Loan Procurement (ILP) is introduced to serve as an alternative to the Initial Coin Offering, providing for global financing using cryptocurrency.

ILP’s were introduced to alleviate the current issues that were surrounding ICO’s. These issues stem primarily around the aspects of legal and taxation, both, serving as major concerns for any reasonable and sophisticated investor.

Another issue that is continuously brought up around the idea of ICO’s is the question of, can this business truly create an economy that sustains its native token? Sometimes, the answer comes up as no, going further into the matter, at times, one might even find that setting up an economy through the ICO funding vehicle could contribute to a worse experience for the user.

How does ILP solve these issues?

Through the future loan access token (Flat). This a mechanism formed to overcome issues of taxation and regulation. It works through a simple process and also acts a token model, one issues these through Ethereum using an EIP20 standard. This essentially enables a token agreement with the token issuer as well as the transfer of agreement to others. Those who hold FLAT tokens are able to digitally sign a loan agreement, become a creditor and receive interests through the feature of  Agrello smart contracts.

A key feature of the ILP structure is that creditors are able to transfer rights to a new creditor if they wish to do so.

Initial Deployment and the Future

The organization behind this new structure, Blockhive, in conjunction with Agrello, will be issuing the first ILP from January 26th through the end of February 9th.

After they use and deploy this initial funding vehicle, it is expected that others too, will start to use it as solution to their regulatory and taxation struggles. Interested parties will be able to access and use this new form of financing through the joint venture platform, tokennote.io.

What are the highlights of the Initial Loan Procurement Vehicle?

  • Accessible Globally
  • Legally Binding, recorded on the blockchain, thus providing security for creditors
  • ILP is structured in the format of loans, thus allowing for it to not be subject to taxes, a necessity when raising funds for a new venture
  • No need for a new and unnecessary and purposeless token

The ILP is regulation-friendly, blockhive has conformed to regulatory frameworks, making certain that issuers comply with anti-money laundering laws

Markethive isw utilizing this loan based crowd funding option.

The 5 + 18 Things Elon Musk Does Every Day to Make Himself Productive

The 5 Things Elon Musk Does Every Day to Make Himself Productive

Elon Musk gets more done each day than any three random CEOs. Here's how he manages it

Last week, I pointed out that because Elon Musk can successfully run multiple businesses, he could run any one of those businesses working part-time. Because of this, mere mortals like you and me should be able to create and run a business without working long hours– certainly not more than 40 hours a week.

As you can imagine, I got some pushback on that concept, probably because I neglected to point out specifically what Elon Musk does to manage his time better than your average insanely successful entrepreneur.

I've not worked with Musk personally or interviewed him but I watch him and his companies pretty closely. Here are some specific techniques that have emerged either from Musk's speeches or from his actions as reported in the news:

1. He doesn't bother with business plans.

In a recent appearance at SXSW, Musk explained that he's not a big fan of business plans. Instead, he works at the visionary level and leaves the operational details to others.

By contrast, most CEOs (including Steve Jobs, BTW) tend to get deeply involved in the business planning process, even to the point of micromanaging it.

The main point of a business plan is to get funding; after that, you're probably better off setting ambitious goals and improvising a way to get there (i.e., pivoting).

 

2. He immediately ends pointless conversations.

As I mentioned out in "Elon Musk Just Gave the World's Best Productivity Advice in a Single, Short Sentence," when Musk perceives that people are wasting his time, he cuts them off, even if it seems rude. To his way of thinking, what's truly rude is forcing him to listen to conversations that are neither interesting nor useful.

For example, when some analysts at a financial update meeting asked him some stupid questions, Musk just pointed out that the questions were "bonehead" and moved on. While he got flak for this, subsequent events have proved Musk right: The question were bonehead.

By refusing to suffer fools gladly (or otherwise), Musk probably frees up a dozen or more hours each week to do other, more useful things. As an additional bonus, he isn't forced to clutter up his mind with other people's irrelevant nonsense.

 

3. He immediately walks out on useless meetings.

Similarly, if a meeting wanders or is on a subject that's not immediately relevant, Musk simply gets up and leaves. More important, he also gives his staff and employees permission to do the same.

Since meetings are the biggest time wasters in business, Musk, by refusing to be part of a captive audience, probably frees up another dozen hours a week that he can spend on something useful or amusing.

 

4. He avoids foolish consistencies.

Musk isn't afraid to contradict himself. As a result, he doesn't waste his time defending the indefensible.

For example, while Musk frequently touted that Model 3 factory as almost entirely automated, he didn't hesitate to publicly announce it when he swapped out some automation in favor of human labor.

Most CEOs would have quietly made the change and then tried to bury it to avoid some bad PR. This adds the time and mental burden inherent in any cover-up that could turn into a PR disaster.

It's much more time-effective to do what Musk does in such situations: Bite the bullet and then move on.

 

5. He decides rather than deliberates.

In my experience and observation, most CEOs–even entrepreneurs–tend to overthink and overanalyze before taking action.

By contrast, while Musk never appears to be acting out of ignorance, it's obvious from the pace of his decision-making that he prefers to decide to take action (with all its attendant risks) to talking a decision to death.

A perfect example of this was when he fired all the Tesla contractors who couldn't find a Tesla employee to vouch for them. Most CEOs would have tried to cut the contractors "with all due speed," taking months to do something that could apparently be accomplished in a single day.

 

  By Geoffrey JamesContributing editor, Inc.com@Sales_Source

 

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