Repeating Bitcoin Price Fall With Ethereum Gain Will Cause Flippening: Bruce Fenton
Ethereum will become the biggest coin if the past 24 hours’ performance repeats
Former Bitcoin Foundation Executive Director Bruce Fenton has said Ethereum will become the biggest coin if the past 24 hours’ performance repeats. In a tweet on Monday, Fenton said a reoccurrence of Bitcoin’s nine percent fall coupled with Ethereum’s 15 percent gains would result in the latter becoming the world’s largest cryptocurrency. Fenton added that those investors who pulled out following yesterday’s drop in price had likely performed a “bad trade” as a correction gets underway. Ethereum’s mammoth leaps have caused it to become the new focus of community attention, as various sides argue over its true value.
On Sunday, Twitter commentator WhalePanda released an extensive post on ETH, arguing why it was inferior to Bitcoin on a technical level. Unlimited supply, ICO hype and other factors contributed to the view that the asset was more likely part of a significant bubble than Bitcoin. Nonetheless, Bitcoin’s dominance is slipping fast, by market cap now controlling only 40.5 percent of the total. With further robust trading, very little stands between here and what is known in the crypto community as the ‘Flippening’ – where ETH’s market cap usurps that of BTC.
has raised €7 mln ($7.82 mln) in a joint venture with names including Nasdaq and Digital Currency Group (DCG). Stratumn, which launched in 2015, says the Series A round represents the “largest” such investment closure in the European Blockchain space.
“Our new investors will enable Stratumn to continue and accelerate its development and more effectively address growing needs in our markets,” CEO and Co-Founder Richard Caetano said in a press release this week. “We are especially happy with the continued and increased support from Otium Venture, who have accompanied us for a year, and excited to welcome CNP Assurances, Nasdaq and Digital Currency Group, who will help us reinforce Stratumn’s presence in the insurance and capital markets sectors.” DCG head Barry Silbert gave special welcome to the startup, which he described as having joined the investor’s “family” of projects.
“Stratumn’s Proof of Process Technology solves critical challenges around verifying and auditing the integrity of data used to make critical business decisions, and we look forward to helping the team build partnerships across our network of blockchain service providers and enterprises.”
DCG-owned Grayscale Investments’ Bitcoin exchange-traded GBTC, meanwhile, is now trading as if the price per coin were around $5,220. As commentator Tuur Demeester noted on Friday, this represents an 85 percent premium over net asset value.
In this guide, you will be introduced to the concept of cryptoeconomics and how it has given birth to an entirely new digital multi-billion dollar industry.
What is Cryptoeconomics?
Cryptoeconomics is a concept as well as a new term and, hence, has no official definition yet. According to Ethereum developer Vlad Zamfir, cryptoeconomics is “a formal discipline that studies protocols that govern the production, distribution and consumption of goods and services in a decentralized digital economy. Cryptoeconomics is a practical science that focuses on the design and characterization of these protocols.” The Ethereum Wiki defines cryptoeconomics as “the combinations of cryptography, computer networks and game theory which provide secure systems exhibiting some set of economic dis/incentives.”
While the founder of TheControl, Nick Tomaino, explains cryptoeconomics as “the study of economic interaction in adversarial environments. In decentralized P2P systems that do not give control to any third party, one must assume that there will be bad actors looking to disrupt the system. Cryptoeconomic approaches combine cryptography and economics to create robust decentralized P2P networks that thrive over time despite adversaries attempting to disrupt the network.” In simple terms, cryptoeconomics is a new field of study that analyses economic interactions in the decentralized digital economy that was pioneered by bitcoin. It is the foundation on which cryptocurrencies and digital assets are built on.
How Cryptoeconomics Changed Peer-to-Peer Networks
The Bitcoin network was not the first decentralized peer-to-peer network. Before Bitcoin, we had peer-to-peer file sharing platforms such as Morpheus, and Kazaa, where users from across the world would share files with other members of the decentralized peer-to-peer network. However, what these file sharing platforms were missing was an economic incentive. Without economic incentives, there was little reason for users to keep seeding files that take space on their computers so that other users can download them. Aside from the legal aspect of sharing copyrighted material, a lack of economic incentive is what contributed to the demise of the above-mentioned platforms.
Satoshi Nakamoto, the anonymous creator of Bitcoin, however, managed to create an economic incentive to uphold Bitcoin’s peer-to-peer network. He introduced Bitcoin mining rewards for those who used their computing power to secure the blockchain and to process bitcoin transactions. This was the birth of cryptoeconomics. Before bitcoin was created, it was believed that it was impossible to achieve consensus among nodes to develop a decentralized digital currency system due to the Byzantine General’s Problem. However, due to the implementation of the proof-of-work consensus mechanism that allows Bitcoin network participants to receive new bitcoins for enabling the network to function, this previously “unsolvable” challenge was resolved. Today, the Bitcoin network has become an internationally thriving peer-to-peer payment system that has a market value of over $45 billion dollars and a single bitcoin is worth more than a troy ounce of gold.
The Evolution of Cryptoeconomics
Bitcoin was the first technology to implement a rewards system to a cryptographically secured peer-to-peer network. Due to the network’s open-source nature, many other cryptocurrencies followed that were built on top of the technology that Satoshi Nakamoto has created. Many new “altcoins” were merely bitcoin clones while some had new features that improved on their pioneering predecessor. Litecoin, for example, provides faster transaction times than bitcoin while DASH and Monero provide complete transaction anonymity. These cryptocurrencies, however, all use a proof-of-work mechanism similar to that of their predecessor, bitcoin. A new blockchain that has introduced new concepts into the world of cryptoeconomics is the Ethereum Project. Ethereum was developed by Vitalk Buterin and officially released on July 30, 2015. Ethereum differs bitcoin in three key ways, which are also helping to reshape the dynamics of cryptoeconomics.
Proof-of-Stake vs. Proof-of-Work
The bitcoin network uses a proof-of-work consensus mechanism, which means that participants who want to earn rewards through bitcoin mining need to use their computational power to maintain the network by validating and processing transactions. For this work, they receive financial rewards in the form of new bitcoins. However, the proof-of-work mechanism is very inefficient. Not only is it expensive to maintain bitcoin mining hardware, it also requires a substantial amount of energy to keep the bitcoin network running. According to Vice Motherboard, the bitcoin network is projected to consume as much energy as the entire country of Denmark by 2020.
Ethereum, however, is addressing this cryptoeconomic inefficiency by moving towards a proof-of-stake consensus. A proof-of-stake consensus mechanism enables users that hold the cryptocurrency ether, to receive rewards for validating transactions without the need for electricity-intensive mining hardware to be used. Ethereum still runs on proof-of-work but it is expected to switch to a proof-of-stake consensus mechanism within the next two years.
Bitcoin has a hard coded monetary policy built into its network, which allows for 21 million bitcoins to be created in total and, thereby, limits the supply of bitcoins. Furthermore, the rate at which bitcoin are created halves every four years. Bitcoin miners (those who enable the network by validating and processing transactions) are rewarded with the newly created coins. Ethereum’s monetary policy does not involve a finite number of ether that can ever be created, which could be seen as a negative. However, as Ethereum moves towards proof-of-stake, the holders of ether will be the ones to receive new ether for validating transactions. This is considered a more inclusive way of distributing coins than Bitcoin’s proof-of-work approach, which favour large well-funded centralized mining operations.
Different Script Language
Ethereum also uses a different scripting language than bitcoin, which allows for decentralized applications and smart contracts to be developed on top of its blockchain. This makes Ethereum and much wider applicable blockchain than Bitcoin's and adds entirely new layers to the field of cryptoeconomics.
The Future of Cryptoeconomics
It is hard to predict the future of such a new field of social science. However, the developments in cryptoeconomics in the past decade or so are suggesting that cryptoeconomics has the potential to play a major role in society. Through the use of trustless peer-to-peer payment networks and self-executing smart contracts, intermediaries can be alleviated while payment speed and security can be increased. As technology becomes an increasingly important part of our day-to-day lives it would only make sense for economics to become part of that too.
Instant Bank Payments Will
End Bitcoin Binge:
German Central Bank Chief
Digital Currencies could worsen future financial crises, Wiedmann says.
Digital Currencies could potentially worsen financial crises in the future
Jens Wiedmann, the president of Germany’s Bundesbank, has warned that digital currencies could potentially worsen financial crises in the future. He also stated, in his personal opinion, that ‘instant payments’ would put an end to the public interest in digital currencies like bitcoin. Germany’s top central banker was speaking in Frankfurt today in a speech predominantly on the European Central Bank’s quantitative easing (QE) program when he touched on the subject of digital currencies.
Instant Payments to Dampen Bitcoin?
Wiedmann, who is one of the most powerful figures in European and the global economy, claimed that the ongoing digitization of finance is and will remain the most significant challenge faced by central banks. He offered a solution toward taking on popular growing financial technologies like bitcoin and other digital currencies.
In quotes reported by the Financial Times, he stated:
My personal take on this is that central banks should strive to make existing payment systems more efficient and still faster than they already are – instant payment is the buzzword here. I’m pretty confident that this will reduce most citizens’ interest in digital currencies.
‘Digital Currencies Could Worsen Financial Crises’
Wiedmann admitted that central banks are likely to create their own official digital currencies in the future. A move toward digitization which would, according to the central banker, provide citizens with the reassurance that their money would be safe. In doing so, however, Wiedmann claimed that private banks would risk bank runs during times of future crises. A bank run occurs when a large number of customers panic to make withdrawals from financial institutions at the same time. In their attempt to safeguard their cash while losing faith in the institution, the withdrawal en masse from customers could lead to banks losing liquidity and struggle to make their loans, leaving them insolvent.
Allowing the public to hold claims on the central bank might make their liquid assets safer, because a central bank cannot become insolvent. This is a feature which will become relevant especially in times of crisis – when there will be a strong incentive for money holders to switch bank deposits into the official digital currency simply at the push of a button. But what might be a boon for savers in search of safety, might be a bane for banks, as this makes a bank run potentially even easier.
The central banker is a known critic of digitization brought on by financial technologies, questioning the promise of FinTech revolutionizing financial services and infrastructure earlier in March this year. However, he did add that technologies like blockchain ‘could’ have the potential to make financial processes faster, inexpensive, more efficient and convenient. Meanwhile, the Bundesbank has been developing a blockchain-based settlement infrastructure system, based on a concept of the open source www.cryptocoinsnews.com/tag/hyperledger-project/.
Dubai Announces Digital Blockchain Passport for ‘Borderless’ Airport
The Government of Dubai has announced its collaboration
with UK-based blockchain startup ObjectTech to create digital passports for quick and efficient entry at the Dubai International Airport. Working closely with Dubai's Immigration and Visas Department (GDRFA – General Directorate of Residency and Foreigners' Affairs), ObjectTech seeks to create the world's first ‘gate-less border’ through the use of the blockchain and biometric technology. This announcement is in accordance with Dubai's 10x strategy, which is essentially an initiative that aims to ensure all public services are ten years ahead of the rest of the world technologically, thus cementing Dubai's position as the “city of the future.”
Dubai's Blockchain Strategy
The semi-autonomous Emirati city of Dubai has been at the forefront when it comes to creating a conducive environment for business. Through its impressive infrastructure, near-zero taxes and secure political climate, Dubai has been able to transform itself from a small fishing village to a major trade hub globally. Now, the Government of Dubai seeks to make the city the world's first blockchain-powered city by the year 2020. The plan, called Dubai Blockchain Strategy, is spearheaded by the Smart Dubai Office (SDO). The SDO is the governmental agency dedicated to pushing forward innovation in the city. Speaking at the launch of the strategy in March this year, the Director General of The Smart Dubai Office Dr.Aisha Bin Bishr said, “Today’s announcement marks an important step forward in our commitment to delivering Dubai’s Blockchain Strategy announced late last year by His Highness Sheikh Hamdan Bin Mohammad Al Maktoum,
Crown Prince of Dubai."
"We are working towards our goal of making Dubai the first blockchain-powered government in the world by 2020. Collaborating with IBM and ConsenSys will help expedite this process, attaining Smart Dubai’s overall vision of making every-day experiences more safe, seamless, efficient and impactful for all residents and visitors of the city.”
The Dubai Blockchain Strategy seeks to unlock the opportunities that the blockchain presents through the adoption of blockchain technology in public services, being at the forefront of global thought on blockchain technology and, lastly, by helping the blockchain industry grow through its support to blockchain-based startups and business. The city hopes that these three pillars will put it in the lead with regard to the blockchain tech industry.
Wesam Lootah, CEO of Smart Dubai Government Establishment added:
“This effort will position Dubai as the pre-eminent blockchain powered government. Smart Dubai looks forward to working closely over the coming months with all government entities to identify and prioritize the services and user experiences that would yield the most impact from the application of blockchain technology. This collaborative effort is crucial to ensuring that the city as a whole is moving in the same direction, taking advantage of synergies, and avoiding duplication of efforts and costs.”
Since this initiative was launched in March, Dubai has been working on its vision of having all government services powered by the blockchain by 2020. The government has also created the Dubai Future Accelerators program which works by pairing leading companies and promising startups with government agencies in order to innovate and create working solutions. In April, after participating in the Dubai Future Accelerator program, blockchain startup Avanza Solutions announced the Dubai government’s plan to utilize its blockchain-based Cipher platform to facilitate citywide payments. This move was seen as the first step in laying the foundation for a blockchain-powered city.
Speaking of the partnership, Bin Bishr said, “I am confident with Avanza’s expertise in payment solutions combined with their Cipher blockchain platform, they will support the Smart Dubai Office with technology that not only bridges current gaps but also becomes a vital piece in Smart Dubai’s roadmap for payment processes in the near future.” Smart Dubai intended to roll out the platform across all of its 38 partner government entities, partner financial institutions, and departments. The Dubai Economic Department has also revealed plans to move its entire business registration and licensing process to the blockchain with industry leaders stating that blockchain technology is gaining traction in the city.
ObjectTech and The Dubai International Airport
The Dubai International Airport is the world's busiest airport in terms of international passenger traffic. The Dubai Government is aiming to speed up the processing speed of travelers using ObjectTech’s biometric blockchain-based technology. The partnership was signed after ObjectTech was chosen to participate in the Dubai Future Accelerators program where its technology was deemed workable. In keeping with its 10x initiative, the city aims to create the first border in the world lacking a traditional gate. Instead, travelers are to walk through a short biometric corridor that will ascertain identity, and other pertinent variables, using the traveler’s facial biometric data. The data will be checked against a pre-approved and completely digital passport.
Combining the blockchain’s immutability and the power of biometric identification, the startup hopes to completely eliminate the need for paper passports. “Seamless entry at international airports has been an idea for many years, but it is the advent of the identity trust framework provided by blockchain technology which means for the first time, this is now possible.” the startup explains in their press release. Speaking of the city's commitment to growing and supporting the blockchain industry, ObjectTech CEO Paul Ferris said, "Dubai is really committed to improving the lives of their citizens and visitors through technology, and we’re very excited to be a part of making that a reality." ObjectTech has also revealed that it is working closely with the International Organization for Standardisation (ISO) on blockchain technology uniformity regulation. Paul Ferris is currently serving as chair of the identity working group. The startup believes that:
“Standardization is vital for a global identity system which will stand the test of time, and expand our collaborative approach worldwide.”
It remains to be seen how the technology will perform with the large numbers that are processed through the Dubai International Airport. However, if it is a success, then seamless entry in and out of the world’s borders could soon become a reality thanks to blockchain technology.
Chinese Exchanges to Lessen Bitcoin Fees by Building Lightning-Like Tech
An insider source told Chinese cryptocurrency news agency
On June 3, an insider source told Chinese cryptocurrency news agency CnLedger that two of the largest Chinese bitcoin exchanges Huobi and OKCoin are currently working on the development of an off-chain payment channel similar to the Lightning network to lower transaction fees.
“Chinese exchanges Huobi and OKCoin are working on building a Lightning Network-like channel, to lower transaction fee and alleviate congestion.”
The utilization of private blockchain networks and off-chain solutions is not a new concept. Popular platforms such as Coinbase and many mobile applications such as BTCC’s Mobi have utilized private blockchains to increase the flexibility of their applications. On March 20, BTCC released a mobile app called Mobi designed to increase liquidity and ease trading for casual traders and users. The app offers a bitcoin debit card service that allows users to purchase items and service from both online and offline merchants. In its official press release, BTCC emphasized that Mobi operates on top of a private blockchain which can be used to send money instantly to 2 billion smartphone users. If the money is sent as a bitcoin transaction, it is first processed within Mobi’s private blockchain network and then broadcasted onto the Bitcoin public blockchain.
“Mobi accounts are linked to users’ mobile numbers; all that is needed to use Mobi is a smartphone. Mobi users can instantly transfer funds to any of the two billion other global smartphone users using Mobi’s private blockchain. Mobi also supports bitcoin transfers on the Bitcoin public blockchain,” explained the BTCC development team. There exist many reasons why companies including Coinbase and Mobi utilize private blockchains, but the major factor is speed and functionality. The presence of an off-chain solution and a private blockchain allows apps to operate on top of a more flexible platform. For instance, Coinbase serves just over seven and a half million users on its platform. In April, Coinbase CEO Brian Armstrong highlighted that Coinbase stored ten percent of all bitcoins in circulation. The sheer magnitude of bitcoin transactions and trades Coinbase deals with makes it impractical for the platform to process all transactions on-chain. Thus, to deal with the increasing activities, Coinbase stores and processes transactions in a separate ledger.
On non-custodial bitcoin wallet platforms such as Blockchain, only users have access to private keys, and therefore, even if accounts are hacked, hackers cannot gain access to user funds. However, on platforms like Coinbase and other exchanges as seen in the case of Bitfinex, the circumstances are different. In fact, Armstrong encouraged users to log all activities in the event of a breach of an efficient auditing process. “It is critical to have a good audit trail if there ever is an incident. The only thing worse than being hacked, is being hacked but not knowing how it happened,” said Armstrong. CnLedger’s inside source stated that the two Chinese exchanges are working hard to create a Lightning-like payment channel that will likely operate similarly to Coinbase and Mobi’s private blockchains to address increasing demand for bitcoin and trading activities.
“Details are still unknown. But one insider told me that they've been working hard on this. The result will be only one settlement each day,” revealed CnLedger. Some experts including Andrew Keys of Consensus Systems (ConsenSys) recommended networks like the Raiden Network, a high-speed asset transfer platform for Ethereum, to go with the two exchanges’ recent Ethereum integration. The activation of Segregated Witness (SegWit) is expected to drastically improve the infrastructure for two-layer solutions like Lightning and also, the Lightning-like payment channels that are being built by companies like Huobi and OKCoin.
Apple Co-Founder Steve Wozniak Bought Bitcoin at $700, He’s “Way Up” Now
Apple co-founder Steve Wozniak has spoken about his early interest in bitcoin
and an attempt to buy the world’s most prominent cryptocurrency back when it was trading at $70 per coin. He eventually bought it at $700. Speaking on stage at a tech conference in Miami, Apple co-founder Steve Wozniak underlined bitcoin’s importance in bringing FinTech’s poster child, blockchain technology, to the mainstream. The tech mogul was asked by a member of the audience about the ‘meteoric rise of cryptocurrencies’ & blockchain technology and their collective potential for transformative change in society.
To this, Wozniak pointed blockchain technology’s core features in security and traceability, underlining them as factors behind every corner of the global banking industry looking into the decentralized innovation. “Bitcoin is the well-known cybercurrency that really bought all of this to our attention,” Wozniak said, in his response that was just as much about educating the audience as it was him praising the technology. Wozniak then spoke about how he tried to acquire bitcoin years ago when the now-soaring cryptocurrency was trading at $70 per coin. Not as an investor, but as an adopter who was looking to own and “play” with it.
I remember getting interested in bitcoin some time ago. It was $70 for a bitcoin. Man, I went online and you had to have a special bank account at a certain bank and I couldn’t buy any bitcoin so I gave up. Eventually I got some of them at the $700 stage and then it went down to $350. Oh my gosh. I didn’t invest, I did it so I could play with bitcoin. How do you buy things and how could you sell things?
He then spoke about looking at websites that would accept bitcoin for payments and mentioned Tiger, presumably Tigerdirect. Since those early days, bitcoin has since come a long way with the likes of Microsoft, Dell, Newegg, Overstock and Rakuten, among a handful of many, to accept the cryptocurrency.
Bitten by the Bitcoin Bug
Long retired from his day job, Wozniak is now a philanthropist and an investor. As an early bitcoiner, he also spoke about looking for establishments – hotels and restaurants – who accepted bitcoin during his travels. “Then I found out when I travel, you could look ahead to a city and find out which hotels, which restaurants accept bitcoin,” he continued, stating that bitcoin is “getting there” as a method of payment. “It’s becoming…it’s getting there…it’s just not there enough to everything you’re used to [buying and selling],” he opined. “It’s getting there.” When reminded that bitcoin is now trading at $3,000, four times the value of when he bought the cryptocurrency,
I was just playing around to find out how to buy and sell stuff and I didn’t care about the fact that I’d lost a ton of money [when it went down, but he held on] and now I’m way up . *Chuckle*
Bitcoin checked into 2017 by trading at $1,000 on the first day of the year. Six months later this Sunday, the cryptocurrency had tripled to $3,000 to reach a new all-time high. At the time of publishing, bitcoin is trading at around $2,730 on Bitstamp.
After spending much of the last week seeking direction in the $2,700 to $2,900-range, the average price of bitcoin across major international exchanges edged up over this threshold finally at roughly 17:00 UTC.
The new record comes at a time when alternative digital assets are seeing robust inflows, with ethereum's ether token setting a new all-time high of more than $300 today as well.
Indeed, analysts spoke to the ongoing broadening of the cryptocurrency market as a tide that is benefitting bitcoin.
"The inflows into 'alts' are greater than those into bitcoin. In other words, bitcoin is growing at a very nice pace, but non-bitcoin cryptocurrencies are growing even faster," cryptocurrency hedge fund manager Tim Enneking told CoinDesk.
Jehan Chu, managing partner at cryptocurrency fund Jen Advisors, agreed, noting that bitcoin is likely benefitting from new investor interest and the surging interest of "cryptos like ether".
Still, Arthur Hayes, founder of Hong Kong-based digital currency exchange BitMEX, stated that bitcoin is still the "most talked-about cryptocurrency", even as returns become more substantial in other areas of the market.
Hayes told CoinDesk:
"As investors marvel at bitcoin's historical returns and the returns of altcoins, their natural first purchase is bitcoin. Bitcoin has under performed other coins this year, it is now playing catchup."
Investor Sean Walsh largely agreed, pointing to bitcoin's growing price as a sign of its place in the market as the first stop on a road to other assets.
"Bitcoin still seems like the dominant gateway to [alternative digital assets]. So, many first purchase bitcoin in order to then trade their bitcoin for altcoins," he noted.
The development coincides with signs that the cryptocurrency market is maturing to support new inflows and increasing interest.
As noted by CoinDesk research analyst Alex Sunnarborg today, the cryptocurrency exchange market has never been more globally diverse or buoyed by such an array of possible inflows.
Such tailwinds have combined in recent weeks to bring new investor attention to bitcoin, with expectations for bitcoin's growth becoming more and more exuberant. Danish investment firm Saxo Bank went so far as to publish a forecasting report in which it placed the possible value of bitcoin at $100,000 in the next 10 years.
How to Build an Inbound Marketing Strategy in 24 Hours
"I'm active on social media."
"I'm blogging regularly."
"I'm using SEO best practices."
"I feel like I'm doing everything right, but I'm not seeing results."
Do any of these statements sound familiar? A lot of marketers and CEOs we talk to feel like they are doing all the right things. But, they aren't achieving their goals.
A recent survey from DM (Direct Marketing) News confirms this is common. 46% of the executives surveyed, stated that a "lack of an effective strategy" was the biggest obstacle in achieving their inbound marketing goals.
So why is everyone struggling? I'm not quite sure as to WHY, but in this blog, I'll show you HOW you can overcome this obstacle…and overcome it in the next 24 hours. Let's roll!
What is Strategy?
First, let's identify what strategy actually is. It really doesn't have to be that complicated. Strategy is simply a plan of action designed to achieve an expected goal. So, we need a goal to get started. For the purpose of this article, let's say that our goal is to generate 50 qualified leads per month for my sales goal.
A worthy goal.
Now, we need a plan of action that will get us there.
Note: You may have a different inbound marketing goal, so just apply this same framework in order to backtrack from your goal, to an activity plan.
If we're going to generate 50 qualified leads per month for your sales quota, we need to define a "quality lead". Let's pretend we're a coffee distributor that provides energizing weight loss coffee for coffee drinkers, dieters, fitness, etc. If we can get a “Sample” Request, a pre enrolled lead, we consider that a quality lead.
Okay, so now we've got an audience and we know what a quality lead is. We're getting closer to being able to build our plan of action.
Action Steps for Identifying Your Audience:
Nail down your target market. Target Market Example: Diet sites located in the United States, health clubs that are doing between $500,000 and $20M in revenue annually.
Talk to the sales team and establish what a quality lead is. In this case, we know we need 50 Sample Requests and Pre Enrollments each month.
Time Estimate: 2 hours
Honestly, this should be something you already know (your target market).But give yourself an hour to talk to a few people inside your sphere, friend networks and groups, read through your messaging, and establish who you're really after.
Give yourself another hour to talk to a few reps or the sales people in your network. Or potentially, set up a conference and invite others in your network that is similar in their business to yours.
Identify Where Your Audience Lives Online
Once we know who our audience is and what our goal is, we need to locate our audience. Where are they online? You'll want to look at social media, blogs, websites, and forums. Make a big list! Here's what I might do if I were looking for vertical markets.
First, I'd dive into social media. I know LinkedIn is better for B2B, so I head there first. There are tons of various groups, so I started looking for groups full of my audience. A quick search for "dieters" brings up 978 different groups.
I will continue my search for "fitness", " coffee drinkers ", and "weight loss". After spending some time gathering a list, hopefully I've identified at least 500 solid groups that have my target audience.
Next, I'll explore other social media options to see if there is anything market specific. After spending some time on Google, I run across Over Coffee, a social network for coffee drinkers, marketers and socializers.
Still further, I'll spend some time on Google again looking for blogs, forums and other websites where I might find my audience. As an example, it is a pretty sure assumption the Fast Diet forum fits. https://thefastdiet.co.uk/forums/
Another excellent tip is searching for the topics in Discuss. Since Discuss has no search abilities, Google comes in handy. But you have to know the tricks to search. I made a little video here to explain how quickly.
At the end of this research process, you should easily have 500-1000 websites (forums, blogs and other websites), groups (on LinkedIn, Twitter and Facebook) and communities (on Google+) on your list. Now, we're getting somewhere! We're narrowing down the Web and locating the corners in which we want to spend our time and effort.
Action Steps for Finding Your Audience:
Spend time looking at social media, websites, blogs and forums for your target audience.
Create a master list with links to these places. Utilizing Markethive’s Backlink System, you can track backlinks, store login data, and manage campaigns easily.
Time Estimate: 4 hours
Don't shortchange yourself here.Put in the time to locate your audience.This step will serve you well for many inbound campaigns into the future, so spend about four hours doing your research.
Create the list in your MH backlinks as you go along.
Identify Pains, Problems, Questions
Ok, just to re-cap. We now know:
Who we're targeting
Where they live online
Now, it's time to dig for pain. As you're doing your research and visiting groups, websites and blogs with your audience, start listening. What does that mean, really? How do you listen? What are you listening for?
What you want to do is listen to the problems that your audience is expressing. You want to write down the questions they are asking. Write down the things they are complaining about. You want to be able to speak their language.
You'll start to see different discussion questions, comments on blogs, or frustrations. Here are a few sample discussion topics I pulled from a LinkedIn Group full of dieters.
Obviously, you want to identify challenges and pains around the product or service you offer, but sometimes you can get some really powerful insight just by writing down any common questions or problems. You'll start to see some trends.
As you'll see in the next section, we want to use these questions, pains and problems in our content and messaging.
Action Steps for Identifying Pains, Problems and Questions:
Go to 10-20 places on your master list and start copying and pasting your audience's discussions and questions.
Time Estimate: 2 hours
This should take you about 2 hours, but don't be afraid to spend 3 or 4 if you feel you're not seeing any trends.
Create a Content Calendar
Alright, now we're ready to create a content calendar. Most people want to rush into this step because it feels like you're accomplishing something. However, this step won't be worth much if you haven't dedicated the time to your research.
There are articles that walk through this step in much more detail, so I'm not going to do that. This will be a high level overview.
Basically, now that we've got a sense for what our audience is dealing with, we can brainstorm some effective blog titles, maybe some webinar topics and definitely some e-book ideas. If we think back to our goal of 50 qualified leads per month, you might be asking, "How many blog articles should I be writing?" or "How many capture pages, do I need?"
You can make an educated guess, but this is always the unknown with strategy. (Strategy is a high level plan to achieve one or more goals under conditions of uncertainty) You make the best plan of action you can to achieve your goal, but you'll need to adjust your plan over time depending on how close you are getting to that goal.
Based on my experience, without knowing how much traffic this hypothetical website is getting or how many leads it's currently generating, you'll want to be creating 2-3 blog posts per week.
With your blog posts WordPress plugin, your Markethive blog system becomes a BlogCasting system.
The subscribing potential your blogs will have with other Markethive social members. Case in point the Proprietary subscribe system.
Blog Casting option that allows others to “plagiarize” your work with your permission thereby automatically taking an exact copy of your blog to their account
The Markethive Blogcasting Word Press plugin allows your blog articles massive syndication to other Markethive members Word Press blogs.
The SNAP plugin for Word Press then allows greater broadcasting to over 25 social networks and literally millions of LinkedIn, Facebook, Google+ groups and Twitter hash tagged directories.
The potential of just the “SNAP | Word Press | Markethive Broadcast” plugins can literally build reaches into the billions. We know because we have achieved this.
You'll also want to have at least two or three e-books that you can leverage to capture leads. This is not a difficult process. Spend some time writing your story, your perspective of the industry you are chasing. For instance I have written the following ebooks (7):
You also have Markethive to offer. It is a million dollar platform, offering a monthly service others charge $1000s for, with free membership. But if you are in a vertical market, like diets or coffee, you might want to offer ebooks, live webinars, samples, etc.
In addition to the e-books, you'll want to integrate the Markethive nurturing program that moves leads down the funnel towards the level of being joined to you as an Alpha Entrepreneur. Markethive’s lead nurturing system is a quantum leap from other so called lead nurturing when in reality they are nothing more than disguised email espionage.
Don’t know how to produce an ebook? No problem, I wrote a blog on how and why just for you.
Markethive uses Google’s calendar. It is available on all platforms, Droid, iPhone, Tablets, Laptops and Desktops. It integrates with other Google calendar accounts; it allows events, notes, hidden appointments and reminders, to do lists, and sharing with others who have set up a calendar. Like Markethive’s calendar.
Brainstorm blog topics, e-book and/or webinar topics.
Map out how many blog articles you'll need to create each week.
Plan your e-book creation.
Plan your lead nurturing sequences.
Time Estimate: 2 hours
Spend 1 hour brainstorming topics and titles.
15 minutes for mapping out your blog calendar.
20 minutes for planning out your e-books.
20 minutes mapping out your lead nurturing sequences.
Create a Promotions Plan
Your promotions plan is just as important, if not more important that your content plan and calendar. Most marketers feel like once they hit "publish", it's time to start working on the next piece. Not true! Once you hit publish, it's time to go to work promoting that article.
You spent time writing it, editing it, finding an amazing photo and placing a relevant call to action. Now, it's time to zero in on our audience and share that content with them. This is how we'll drive people back to your content, they'll click on your e-books, receive your emails and ultimately sign up for that demo, service or product!
Creating your promotional plan will be much easier now that you've got a master list of where your audience lives. You'll be able to share your blog articles as discussions in exactly the right Facebook Groups, Google Groups, LinkedIn Groups and Twitter automatically as you blog. (it is a SNAP)
See blog on video on SNAPPING https://markethive.com/group/marketingdept/blog/the-reach-aka-blog-casting
You'll be able to comment on other websites and blogs and reference your content in a super relevant fashion because you know exactly what your audience’s challenges and pains are. You'll be able to craft blog titles that are irresistible to your audience because you studied their problems and pains.
Your promotions plan should basically be the time you spend promoting your article to all the places on your master list. It might look something like this:
Blog Title: Lose Weight with Coffee
Create a discussion in all 20 LinkedIn Groups and frame it with the question "What is your biggest weight lose challenge right now?"
Share article on Twitter using the hashtags #coffee diet #lose weight with coffee #healthy coffee. Rotate hashtags. Schedule 10-20 Tweets over the next 30 days. (Markethive automates this)
Jump into a couple of forums and find the discussions around coffee and diet. Add value to the discussion and add a link to the blog post as a reference point.
Find individual dieters on Facebook Groups or other websites and send a personal email with a link to the article.
Send out an email to all current leads in the database and share the article.
So, your promotions plan will have some activity that you'll do every time you create a blog post. Then, for specific topics, you may have additional activities you'll want to add that make sense based on the topic.
Action Steps for Content Calendar:
Write out all the possible promotional activities you might have for a specific blog post. Each time you publish, go to that list and execute as many as possible!
Time Estimate: 1 hour
Spend an hour brainstorming all the ways you could promote a blog post, e-book or piece of content.
Phew! There's a lot of work there, but you can do it… and you can do it in less than 24 hours! The total time spent in this process totals 11 hours. Obviously, it would be a long work day to push through these activities, but you'll be setting yourself up for success over the next several months, if not years. If you can't block off an entire day to do this, spend a couple hours each day for a week and you'll be all set.
Your goals and strategy will change over time, but I wanted to break down a very simplistic way to create a strategy quickly and start moving forward.
Just to re-cap what you need to do:
What is your goal?
Who are you targeting?
Where do they live online?
Develop your content calendar.
Create a promotional list.
I'm curious… how much time do you spend on research before diving into content creation?
European regulators should embrace cryptocurrencies like bitcoin, the prime minister of Malta argued in a speech yesterday.
Speaking at the CEPS Ideas Lab in Brussels on 23rd February, Prime Minister Joseph Muscat argued that governments in the European Union should "double down" on the tech, which he pointed out is slowly catching on amongst the bloc’s financial institutions, according to a transcript published by Live News Malta.
Muscat's remarks were in the context of reinvigorating the EU, which has faced rising socio-economic pressures in recent years. He also proposed that leaders in the bloc create financial mechanisms to invest in areas that may be inclined to leave the EU, as was with the case of the UK's so-called "Brexit" vote last year.
Though prefacing his statements by saying that he is opting to advocate for "outright insane" sounding ideas, Muscat argued that "the rise of cryptocurrencies can be slowed but cannot be stopped".
He went on to tell event attendees:
"My point is that rather than resist, European regulators should innovate and create mechanisms in which to regulate cryptocurrencies, in order to harness their potential and better protect consumers, while making Europe the natural home of innovators."
Among the firms in Europe testing the tech is Malta’s primary stock exchange, which in December formed an internal "Blockchain Committee" dedicated to exploring how the exchange might utilize the tech.
The exchange further indicated its intention to set up a domestic blockchain consortium in Malta, aimed at creating a basis for the development of new applications.