We are often bombarded with articles touting the benefits of social media sites such as Facebook and Twitter. However, it often seems as if Instagram has faded into the annals of digital history. The truth of the matter is that this medium is still one of the best portals out there to help get your message across to your followers. Let's look at five reasons why you NEED to include Instagram as a part of your PR campaign.
This is one of the “golden” words in terms of digital media marketing. One thing that the analysts do not often mention is that even branded posts on Twitter and Facebook often get overlooked by followers. The same cannot be said for Instagram. A study by Forrester found that Instagram posts are 58 times more popular than Facebook and even more so when compared to Twitter (1). Engagement equals conversions.
Connections and Trust
Instagram has always been a way to personally connect with your audience. However, sharing daily experiences tends to be much quicker and easier when compared to other social media circles. Clients who see the rather informal side of a business are more likely to believe whatever it is that your campaigns are promoting.
Getting in on the Ground Floor
What is amazing to consider is that a study conducted by American Express found that a mere 2% of all marketers are currently using Instagram as part of their ongoing marketing campaigns (2). So, why not get in on the ground floor before the masses jump on the bandwagon? As the competition on Facebook and Twitter tends to be much more established, Instagram can prove to be a valuable edge.
It has been shown that the so-called “millennial” generation represents (and will continue to represent) a powerful buying demographic. Coincidentally, more than one-third of this age group currently uses Instagram on a daily basis (3). So, it pays to be a winner with the millennials. We should still not fail to mention that other generations can just as easily be targeted. Generation X and Y have been successfully attracted by larger campaigns such as those produced by General Electric and Ford.
No Capital Outlay
Much like other platforms, Instagram is completely free to use. Signing up takes only a matter of moments and uploading content is just as simple. Any marketer always needs to be concerned in terms of ROI and even if only one conversion takes place (which is hardly the case), the portal would have more than paid for itself.
The Youthful Perception
A growing percentage of young buyers are claiming that they feel out of touch with the majority of marketing campaigns. Once a potential client is lost, it is not likely that he or she will return in the future. Using Instagram as a part of your overall strategy will enable your company to appeal young and vibrant. Perhaps more importantly, it shows your audience that you care about how you are perceived. Such views can go a long way as far as securing a sale and let's not forget that much like other portals, Instagram posts can be shared via word of mouth with other interested followers. This is another form of free advertising!
Instagram is truly one of the hidden gems within this virtual world. As it still appears to be a relatively untapped medium, there is simply no reason why it should not be included within any current or future PR campaign.
If you ever wondered what drives Markethive? This video explains it all. We did this for you. This is why it is basically free. This is why it was built, for all of the entrepreneurs who strugle and have a dream.
The Emerging Importance of Videos Within Marketing Campaigns
What are some of the most memorable marketing campaigns that you have ever seen? Does static text or a clever email come to mind, or do you instead recall a snappy video? The chances are high that videos rank at the top of the list. These entertaining mediums are highly effective at capturing the attention of the audience while they are able to be much more creative in terms of the content delivered. What are some of the other reasons why videos are now set to take center stage during 2016 and beyond?
Landing pages now need to be more engaging than ever before. One great way to accomplish this is through the use of a video. Whether referring to testimonials, product overviews or how-to media, marketing analyst Unbounce reports that conversion rates can increase by as much as 80% when videos are some of the first interactive experiences (1).
Videos have the ability to capture (and hold) the attention of the viewer for longer periods of time when compared to traditional textual content. This is very important, for the addition of a video can help decrease bounce rates. The longer that an individual remains on a page, the more likely it his that he or she will take an interest in what is being offered.
Mobile Phones and Their Relation to Videos
It is estimated that 48% of all mobile users employ apps to watch videos (2). However, this is not the primary reason why videos are critical to address this audience. Have you ever tried to read an advertisement on a screen that is only a few inches wide? This can be nearly impossible; especially if the content or graphics are intricate. Videos can do away with this situation. They can be quickly and easily viewed. Even if the screen itself is not watched, the fact of the matter is that the audio contained within is able to convey the ultimate purpose of the business and product in question. Those who are on the go or browse the Internet coming and going from work will particularly take advantage of these qualities. Add in one click sign-up and the odds of getting the prospects info is greatly increased!
Getting on the Bandwagon
Video advertisements are growing in their number as well as their popularity. To back up this observation, ComScore has shown that the average Internet user now spends no less than 16 minutes every month watching these marketing campaigns (3). This number has dramatically increased when compared to only a few years ago. Businesses which are able to leverage this medium now can place themselves ahead of the competitive curve. In fact, video marketing could very well be just as impactful of a trend that social media campaigns represented five years ago.
Better Viewer Recall
This last observation has just as much to do with human psychology as it involves digital marketing. Videos use a number of different mediums to get their point across. Music, graphics and the spoken word are obviously the top three. Each serves to reinforce the other. Videos are therefore much more memorable than the average PR campaign within a static website. Higher retention rates equate to better chances that the consumer will recognise a brand and take action in the future. These are five of the main reasons why video advertising is without a doubt here to stay. Taking into account that such widgets are very easy to embed within a website, it makes a great deal of sense that marketers will be using them to their advantage throughout 2016.
Using Online Video Websites to Promote Your Business
Are you a small business owner? If so, how is your business doing? Despite businesses that are a success, there are many business owners who want more. If you are one of those individuals, it is likely that you would do just about anything in your power to improve your business, especially if you sell a particular product or service. When working to improve their businesses, many business owners spend thousands, if not millions, of dollars on advertising. How would you feel if you learned that there was a free way that you could promote your business?
A free way to promote your business? Unfortunately, many business owners believe that there is no such thing. If by chance it is believed, there are many who would automatically assume that it was a wasted effort. Although many free advertising methods can be deemed time consuming and not worth the effort, there is one that you should try. That method involves the internet and free online video websites.
If you are an avid internet user, there is a good chance that you are fully aware of what free online video websites are and what they do. If not, you will want to learn. Free online video websites are websites that allow internet users to watch videos that are hosted on their website, free of charge. What is nice about free online video websites is that most will also allow internet users, just like you, to make, upload, and share their own videos. Depending on the type of business you own and operate, you may be able to use these websites to your advantage.
When it comes to using free online video websites to your advantage, you will want to familiarize yourself with the websites that are currently available. You can easily do this by performing a standard internet search. Your search should produce a fairly large number of results, including Google Video and YouTube. Before making your video, you will want to examine any of the rules and restrictions that are set in place. When doing so, you will find that most video websites do not have any rules or restrictions concerning the use of online videos to promote your business; however, you will still want to make sure that your video is tactfully done.
If you are an online business owner, especially one that sells a particular product, you could make a video showcasing your product. For instance, if your specialty is photo blankets, you may want to show your samples or even go over the process of making them. It may also be a good idea to mention the overall cost of photo blankets and who should own them. If your product would make a great gift, it is also advised that you mentioned that. When doing your video, you will want to refrain from making your video seem like spam. Although you may want to mention the price, you will want to refrain from promoting your business too much. At the end of your video, you may want to offer directions on how to make a purchase or learn more information.
Although products are the easiest to showcase in an online video, you can also use your video to help promote a particular service that you sell. For instance, if you offer assistance to those that are in debt, you will want to provide an overview of what debt is, who it hurts, and how help can be obtained. Providing general information on debt is a great way to keep your video from appearing too pushy. As mentioned above, you may also want to include information on your business at the end of your video. This may help to increase the number of clients you receive, especially if you provide a service that is used and needed by many.
To make you video, whether or not you plan on using that video to promote your business, you will need a few pieces of equipment. Perhaps, the most important is a recording device. For the best results, you are urged to use a camcorder, but you can also use a webcam. Movie making software is important, as well. Most computers already come equipped with movie making software. After you have made and saved your video, you will have to follow the instructions of the free online video website you wish to use.
Inbound Marketing Tools that you can use to promote your business.
MarketHive Inbound Marketing Tools for Entrepreneurs
MarketHive is a social networking site designed for entrepreneurs for entrepreneurs, MarketHive isn't only a social networking website, in addition, it includes a blogging platform, plus some very effective online marketing tools to allow entrepreneurs to be successful marketing their Internet business, services and products.
Below you will find some of the marketing tools you will receive once you sign up for Markethive:
• E-mail Broadcasting
• Blogging Platform
• Capture Pages
• One Click Lead Generation System
• Conference Room and a whole lot more
To learn more about Markethive and to get access to free autoresponders click on the following link:
I have been developing auto responder since 1994.
I invented it. It was called Veremail.
Today after more than 20 years we have unveiled
a new paradigm in the automation market.
Markethive History of Email:
In 2016, email turns 45 and shows no signs of slowing down. In fact, it’s one of the most widely used and trusted channels for people to communicate today. It’s helped elect world leaders and has been the secret ingredient for many startups to grow into multi-billion dollar companies.
But the dark side of email is spam. While today’s spam filters do a good job of keeping junk out of our inboxes, many organizations also get caught in the crossfire of the war on spam when their emails end up in the spam folder. If your subscribers don’t see your emails, then they can’t open, click, and convert.
While the importance of reaching customers’ inboxes is undeniable, the reality is that many messages are missing the mark. This year, on average, one in five messages failed to reach the inbox. Global deliverability also experienced a slight but steady decline quarter over quarter, with 24 percent of messages missing the inbox in the last quarter studied.
With deliverability declining, marketers are missing out on building valuable relationships and achieving the highest possible ROI.
The Path to the Inbox:
Getting to the inbox entails more than hitting the send button. Below is a representation of the filters each message encounters on its journey.
Emails that are able to make past both gateway and spam filters are delivered to the inbox. Emails that are deemed malicious or untrustworthy are often blocked at the gateway, never reaching the inbox or the spam folder. For messages that make it past the gateway, spam filters look at the reputation of the sender, subscriber engagement, and content to decide if it should be placed in the inbox or the spam folder.
Measuring Inbox Placement:
There are many different ways to measure deliverability. In this report, we will focus on one important source:
Seed addresses were one of the first ways Markethive and email marketers measure inbox placement rates. Have you ever tested an email campaign’s deliverability rate by sending it to your personal email address? That’s similar to how seed addresses work. But at Markethive, we have seed addresses at hundreds of mailbox providers and filters around the world, and we use these multiple addresses to checks to see if it was delivered, and if so, reports whether it went to the inbox or the spam folder. Delivery, Placement (into the Inbox), The speed it arrives and reputation it receives (Images are active, no fishing warnings, etc.).
How others measure utilizing spying techniques
Another way to measure deliverability is by monitoring the activity of real consumer inboxes. This is possible through images reporting back to the originating server receiver’s behavior.
This type of data is different from seed data in that the data is generated from real email accounts that are actively owned and managed by real subscribers at AOL, Gmail, Outlook.com, Yahoo, etc. Through stealth technology, these image (scripts) are able to gather real world data and real world email behaviors. For example, if an email lands in the inbox or spam folder, these reports can see whether or not people read an email, reported it as spam, or many other hidden user behaviors!
We do not engage in sneaky image spy techniques. Others do, in fact Aweber, Get Response, I contact, Mail Chimp, Hubspot, Pardot, Sales Force and all the others do. We DON’T! We have a far superior solution that results in greater results for you.
Markethive utilizes mail servers running from the Amazon cloud. Amazon demands perfect email practices. Therefore, our technology solution for attaining “leads” (Name, Email, Social Network, Phone, Source) is unique. We reject the old practice of a capture page with fields asking for “Name”, “Email”, “Phone”, etc. accompanied by a Submit button.
We utilize OAuth technology and have innovated a (patent pending) solution we simply call “One Click” submission. No fields to fill out, no “SUBMIT” button to push, no “instructions” to open your email client and retrieve the verification email and another link to click on to complete a process that is not secure, and guarantees a spam trap free process.
Our process offers a selection of popular Social Networks to subscribe with. One simply taps the icon of choice. If the prospect is already logged into said Social Network, the process is completed instantaneously. “One Click” means just that. In that simple one click decision, you, the Markethive member, just received a true verified batch of date (Name, Email, and Social Network).
In that moment of decision, the desired results are instant. In the notoriously abusive option, each action allows the subscriber to “not continue”. A Name and Email Field and Submit button equate to 3 steps, then navigating and opening the mail client, finding the verification email and clicking on the email link equate another 3 steps with a minimum of 6 steps, each step offering the potential subscriber, to reconsider and stop the process.
The other serious problem is that verification email’s timely or delayed delivery and the very good possibility that verification email ends up in the spam folder.
I have timed verification emails from many legitimate services out there to take 30 minutes to several hours to be delivered. This delay guarantees a drastic loss of subscribers as well.
Delivery of email is paramount and job one at Markethive. However, we have already dispensed with the old school yesteryear process of email verification. Now that we have developed instantaneous “One Click” subscriptions, we now concentrate on delivering your “auto responders” and email “Broadcasts”.
Deliverability (IronPort) (Amazon Cloud)
Capturing your leads data, name, email, etc. is just half the job, and Markethive has innovated doing this 500%-1000% better than anyone else. However, delivering the mail is just as much if not more of the challenge and Markethive crushes it here too.
First off, we have the unfair advantage over all the others for one huge reason. We do not allow emails into our system. Seems contradictory, doesn’t it? We allow Social Network data transfer of verified data through the OAuth technology that has become standard in today’s Internet environment.
This means the challenge of spam complaints, discovering spam trap emails in the system and the constant defense of spam complaints does not exist with us. Because our process of acquiring contact data is 10 times more secure and 100% validated at the point of contact.
This means IronPort and Amazon see our quality process, never receive spam complaints or receive SORBs and other blacklisting notification. This is why we are able to send your email out within seconds and enjoy delivery rates above 99% into your Inbox, not spam folders.
Good marketing practices breed a good reputation. We do not engage in shifty and sneaky practices. We do not send email from our system with hidden spying images. We do not report to our subscribers what you view, what you clicked, what you opened and looked at today or any day. What we do offer, no others do, is a fully operational Market Network.
Like a Social Network a Market Network has a social component. Unlike Social Networks, the Market Network is a market powered by SaaS (Software as a System). Market Networks have intrinsic value to the entrepreneur at Markethive. Were they find costs like auto were we offer better value, and better results at NO COST for superior solution.
We spare no cost or discount any features. We have massive mailing servers, and because we are in the Amazon cloud formation, ramping up additional performance is automatic. That guarantees, you suffer no degradation to your email being sent within seconds.
We clock test our email sending often whereas whole databases in the 10s of 1000s are sent and delivered within a couple of minutes.
The following reports are the professional systems mail server admins utilize to monitor the mail. The following reports, from Barracuda, Cisco, WatchGuard, and Sender Score consistently report Markethive as a top performance, good practice, non-spam system.
Markethive Auto Responders are elegantly simple but incredible powerful. In the Email control panel there are only 3 levels to understand, setting up your actual autoresponders, broadcasting messages out to your lead databases and the study of your email broadcast history. That is it.
When it comes to managing your autoresponders, the best way to demonstrate the beauty of simplicity is to show you. (Put Video here)
With auto responder systems, many call each set of autoresponders a campaign. You may have several capture pages you are marketing and advertising. We organize our campaigns in Lead Groups. When a prospect signs up via your capture widget, that lead is stored in a Lead Group of your choice.
Unlike the other Auto Responder companies, we do not charge for additional lead groups or campaigns. You can have as many campaigns (lead groups) as you wish.
Our capture system is a state of the art system. It employs the One Click subscribe function. We offer hundreds of templates with many themes and many top MLM company themes as well. Other systems that are similar cost a minimum of $20 per month as high as $150 per month.
We are the only comprehensive free system. We are the only system that gives you a page widget so you can host your capture page easily on your own domain.
Markethive Auto Responders are built by the original inventor of the auto responder back in 1996. This technology was developed extensively the following 20 years in a company called Veretekk. Today, we offer you an auto responder system that dwarfs the capability and effectiveness of the entire industry.
Markethive auto responder systems captures more leads, and delivers higher rates and into the Inbox better than all the others, combined.
Recorded Workshop setting up a simple Autoresponder set:
Mobile or PC? What 2016 Has Told Us About Mobile-Friendly Pages
For most of us, the smartphone has become a critical part of our daily lives. From checking our email to taking the occasional “selfie” and chatting with others on social media, the laptop may indeed soon become outdated. However, 2016 already seems to be a landmark year in terms of the rise of the humble and yet powerful smartphone. As marketers, what have we already learned about the importance of this device and what trends can we expect to continue into the foreseeable future? In order to leverage the benefits of mobile devices, it is critical to understand the answers to these questions.
The Trend Only Grows…
Many manufacturers have already performed detailed studies in regards to the importance of the smartphone in years to come. While it is already true that there are more mobile devices on the planet than people, the statistics do not end here. For example, manufacturing giant Ericsson predicts that more than 90% of all individuals over the age of six years old will possess a smartphone by the year 2020 (1). 2016 has already seen a massive rise in the use of these devices and thus, the market is huge for companies that are keen to keep ahead of the curve.
The Younger Generation
Did you notice that in the last paragraph, we stated that 90% of those six years and older will possess a mobile device? This is pivotal to note, for it shows a shift in the buying demographic. During 2016 and beyond, marketers will have to shift their PR strategies to meet the needs of this audience. If advertisements are outdated or considered to be stale, valuable revenue could be lost.
The Demise of the Personal Computer?
So far, we have only mentioned the prevalence of mobile devices. What about the humble PC? Are the predictions which state that it will go the way of the digital dinosaur true? In 2014, some analysts predicted that PC-focused manufacturers would be gone between 2016 and 2020 (2). This is obviously not the case. Still, it is only wise to assume that the number of static PCs and laptops will continue to decline. It would nonetheless be foolish to assume that these clever devices will end up in the scrap heap in only a few short years. 2016 has simply shown us that companies need to focus on marketing for the mobile community as opposed to the PC alone. The ONE truth seems to be that pages which are not optimized for personal computers will undoubtedly suffer in terms of rankings and clickthrough rates.
No Longer User Preferences Alone
Some marketers still believe that the only motivation to optimize a page for mobile devices is to satisfy the needs of the user. In 2015, this was arguably the case. However, the wizards at Google have once again added in their two cents. Now, pages which are not adapted to mobile devices will actually be penalized in terms of SERP rankings. This should be a concern for any digital marketing guru, for pages designed for the PC alone will not attract the much-needed traffic required to stay ahead of the competition. Adapting these portals now is a great way to prepare for the future.
To put it all together, the PC is not going anywhere anytime soon. However, the impact of the mobile device during 2016 is undeniable. Being able to tap into this younger, Tech-savvy audience is arguably one of the only ways to ensure success during the remainder of this year and into the future which is already looming around the next corner.
New Markets merge into record shattering success for seasoned entrepreneur
When the advent of a real Market Network (Markethive) and a real emerging Customer Centric network marketing giant (Valentus) even I was surprised with the ease of building a new empire in this industry. Let me explain.
I have been an advocate for ending the business practices of buying and selling leads. And an end to spam email, spam faxes, telemarketing, ending popup ads, bill board ads, you know, the practice called outbound marketing. It was heavily relied upon in the days before the Internet a long time ago and has suffered a long painful death since the Internet was released to the public in 1991, I know, I was there and have continued to ride this journey called the Internet.
10 years before the Internet I ran an Ad agency in the Silicon Valley and was very aware of tech and the emerging Internet, which is why I was on the Internet almost the moment it was available to the public in 1991.
Within years of immersing myself into the Internet, I became aware of Network Marketing. I found it fascinating that anyone with some skill and determination could reasonably build a living income. This idea supported my empathetic support of struggling prodigies, up and coming entrepreneurs and anyone who had greater dreams than the typical job afforded them.
Although I was aware of buying mailing lists for my ad agency in the 80s I was not aware of the pushing of buying names and phone numbers for MLMers to call on people supposedly interested in a business opportunity. As I become more aware of the MLM industry, I also found that most leaders who had working spheres of influence, would tell those they recruited into these pyramid schemes (the majority of these people did not have large spheres of influence) to buy these leads and cold call them.
My instincts told me this was a bad idea and a serious mistake. But these “leaders” promoted this technique because they had no real option on helping these people that just enrolled into one of these pyramid schemes “that really was just another “Hopes and Dreams” pitch, and that is another story.
This became painfully clear when I was witness to such a salesman, who had a talk show, had published many books, had a strong following, had joined a newly launched MLM deal, was conducting a teleconference call with all the people he had recently recruited into this new opportunity MLM. On that call, he told all the 1000s of listeners to go to his friend and buy the leads they had allegedly pre interviewed at about $100 per 10 leads.
This was mid-1990s. I bought 100 of them at $1000 and called them all (another article) and the results were 80% insults, 15% hang ups and the rest no answers. Not one was aware of any interview and the rejection level was as high as it gets. This was a process that would eliminate anyone new to the MLM process from continuing on in any business. Rejection is a process only boiler room telemarketers and well-seasoned sales people can withstand. It is death to the average Mom and Pop trying their hand at MLM.
Emerging Markets, Paradigm Shifts, Trends and all the other annoying clichés.
There are two firmly entrenched trends that have been born in the Internet, because of the technology, the reach of technology and the emersion of the masses into the technology, primarily due to the Social Networks, that Customer Centricity and Inbound Marketing emerged. Think of them as brother and sister.
Customer Centricity (Think Amazon):
I have been advocating Customer Centricity for the Network Marketing industry for over 10 years now. Less than 1% of said industry understands it, the rest uninterested, and continue to promote the failed process of selling “Hopes and Dreams” of thinly veiled pyramid schemes with over priced products that rarely accomplish what they claim they do.
However there have been a few that moved towards the “customer centric”, but not fully with one in particular, abandoning the entire concept, only to find that decision is destroying the company as we speak, with commissions being cut consistently for the past 3 years, causing a drastic end to growth and a company in disarray. The other company built a customer option with infomercials, as a reward for their peak performers to acquire said such infomercial leads, which has dwindled due to current trends away from traditional Cable TV and Dish TV. Those 2 companies are Trivita and Beach Body.
Here is the summary of my Customer Centric proposal for this industry.
First and foremost the company’s focus must be to “Serve the Needs of the Customer” not the distributors!
Products that cost the distributors less than they sell them for on the open markets (like Ebay auctions)
A virtual warehouse that supports the distributor allowing purchasing in bulk, at lower wholesale prices, keeping the inventory at the company, allowing for drop shipping.
Offering co-op Advertising partnerships, to the distributors, allowing distributors to receive smaller shares of that traffic, that being customers and distributors from the results of mass marketing on the Internet. This has been done by a few other companies to great success. In other words, it works.
Other mass marketing technology that now comes to full force are, 800 number platforms, self-replicated Amazon, Ebay, etc. accounts, shopping cart widgets for 3rd level distributors domains, and Social Marketing aps allowing purchase within Social Markets.
With the accelerated market place awash in innovation and technology, technology that puts the human element right into the center of the equation, you can understand why you see the MLM industry sluggish and many companies dying on the vine and others falling flat on their faces with their much heralded launches. Entrepreneurs (distributors) that once upon a time, a flashy video, a charming pitch man, and a compelling comp plan, worked to explode the next greatest MLM launch. Not anymore!
It is only a matter of time a young bold, innovative entrepreneur launches the first true customer centric MLM similar to the framework I have discussed here. And when they do, the world will quake, the swamps will empty and the first multi trillion MLM enterprise will rise to stand head to toe with the great innovations today like Facebook, Google, PayPal etc.
Inbound Marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight quickly.
This is exactly what Markethive is but more. Markethive is the first newly discovered Market Network
What Is A Market Network?
“Marketplaces” provide transactions among multiple buyers and multiple sellers — like eBay, Etsy, Uber and LendingClub.
“Networks” provide profiles that project a person’s identity, then lets them communicate in a 360-degree pattern with other people in the network. Think Facebook, Twitter and LinkedIn.
What’s unique about market networks is that they:
Combine the main elements of both networks and marketplaces
Use SaaS workflow software to focus action around longer-term projects, not just a quick transaction
Promote the service provider as a differentiated individual, helping to build long-term relationships
The amazing timing of this entire process is the emerging of the first Market Network; “Markethive” and my friend “David Jordan’s” company Valentus the first real Customer Centric company.
Valentus is experiencing record growth and record time and by all indications is about to enter into “Momentum”. I credit all of this to the fact that Valentus has the foundational product that the markets support the retail price organically where distributors buy the product well below the market retail.
I know this all seems so complex, but in reality it is quite simple. Valentus’ explosive growth is because it is a real business based on Economics 101. “Buy low sell High”!
With the fusion of these two huge trends found in Markethive and Valentus, I give credit to this phenomena as to my ease in exploding the growth of my little “distributorship” in Valentus, breaking records in the first month and the meteoric growth of this organization because Inbound Marketing (Markethive) has found Customer Centricity (Valentus) and the rest will be historic.
If this article finds you the least bit excited, curious or at least amused, I invite you to find out yourself more about these two incredible trends and how they complement each other. Your curiosity will cost you nothing. Sign up for these two companies at the below addresses:
5 Marketing Statistics that You Should Not Ignore in 2016
Have you been keeping up with the latest digital marketing trends for this year? If you are like most, it can be tough to find the time to stay abreast of the best practices and techniques to keep in mind. This can place you at a very real disadvantage and you could soon find that your organization is suffering as a result. To save time and energy, let's take a look at the top five trends which experts believe will dominate the remainder of this year.
According to the latest sources, marketing automation will have a 20% greater impact within the digital world when compared to 2015 (1). There are two reasons behind this observation. First, specialists are increasingly realizing that they require a greater amount of flexibility in terms of time to connect with their audiences. Automated software can help to bridge this gap. Secondly, the software itself is becoming more advanced and intuitive. For example, the free Inbound Marketing System called Markethive, is a Market-Network that has all the marketing tools you could ever need, it's a content marketer's "dream come true"!
This trend has actually carried over from last year, and for good reason. We have always said that content is king, and these days, its reign is supreme. Generic texts and other “fluff” simply won't do the trick in 2016. Content needs to be centered around the needs of the user as opposed to the search engine. Organic content will rank higher and generate more interest; both important to increasing conversion rates.
This is another metric that cannot be overstated. Once again, mobile-friendly architecture should really come as no great surprise. Recent figures have pointed out that there are no less than 7.19 BILLION active mobile phones in the world (2). This is higher than the population of the earth! Smart marketers are now understanding that the future of any digital campaign relies upon tapping into this massive infrastructure. Be ready to see most pages optimized for mobile phones as well as the humble app take its place within the forefront of advertising.
While this hardware has been around for the past five years or so, it is only recently that it has become affordable for the average consumer. From smart watches to Oculus Rift and other unique devices, it seems as if the dreams of science fiction writers are soon to become a reality. Where does wearable technology fit into the world of digital marketing? Many companies are now developing unique applications to enhance the products that they are offering. In doing so, they hope to tap into a tech-savvy demographic that represents the younger generation. 2016 is likely to be the first year in which such an approach hits the mainstream market.
Better CRM and CMS systems have given rise to the prevalence of big data within the marketing world. It is now easier to interpret and implement observations such as buying habits, user demographics and location. This should all enables businesses to better target their existing audience while also expanding this audience to include a wider consumer base. However, the downside to this is that competition is likely to be quite fierce. This is the main reason why by data needs to be combined with small data in order to address the very human side of any sales campaign.
We can see that some trends are a continuation of the previous year while others could very well define the ways in which marketing campaigns are constructed into the future. Recognizing these tendencies is the first step towards developing an effective strategy while placing all of your efforts in the right direction.
Everything on the Internet is monitored in some way. Companies track what you do at work through deep packet inspection to make sure you don't wander into territory forbidden by company policy, or dump corporate data to a remote server just before you give notice. The Web pages you visit and the HTML-based mass e-mails you open are logged and tracked by advertisers and marketers. And your boss can tell if you've ever opened that urgent message or not.
But people usually don't throw it in your face and shatter whatever remaining illusions of privacy you might have, as someone did to my colleague Andrew Cunningham today."Oh, man, a PR person was just totally creepy at me," he interjected over IRC this morning.
The "creepy" was an e-mail that a media representative for a company called ContactMonkey sent on the heels of another one Cunningham had just opened. The second message included information about his location, the e-mail client he had used to open it, and the exact time it had been opened.
The message and the data were a demonstration of Bridge, a $5-a-month service that installs a plugin for Microsoft's Outlook 2010 mail client and for Google's Chrome browser for use with GMail. Bridge gives anyone the power to know those details for any message they send—or at least any message that lands in the inbox of someone who trustingly opens e-mails without blocking HTML-embedded images.
That's because Bridge uses an embedded graphic with a unique Web address to track each message. That Web address includes calls to ContactMonkey's tracker API, which include a message identifier and the e-mail address of the sender. When the recipient opens a tracked e-mail, it sends a secure Web request back to ContactMonkey's server identifying the message, and the server records the IP address that the message was opened from and the date and time. Then it pushes back data to the sender, including how many times the message was viewed, the geographic location it was viewed at (based on the IP address), and the type of client it was viewed from (based on what the mail client reports as its type when it makes the HTML request).
Using graphics to collect metrics is an old hack, going back to the "sprites" used on many early personal Web pages to track page views. Web request based tracking is also heavily used by both legitimate large-scale e-mailers and spam factories to collect information such as when and where e-mails are opened, and to test the "hit rate" for various subject lines and offer teases.
But ContactMonkey gets even more personal about it, because it identifies each recipient explicitly, and reports back directly on them. It's a technique akin to those used by some "spear-phishing" attacks to inject code into e-mails—no, it doesn't execute code on the client. But it does create a way to collect information that might be useful for stalking someone.
Sweeping for bugs
There's an easy way to block this sort of tracking with most mail clients. Microsoft Outlook, for example, will allow users to block embedded graphics in e-mails from all sources, or only display them in e-mails from sources in the user's contact list. Most companies will set their mail systems to block HTML-embedded objects in messages for security purposes.
Users of Apple's Mail app have a little less fine-grain control—unchecking "Display remote images in HTML messages" in Mail's "Viewing" preferences blocks all HTML-embedded images from loading when you open a message. But that's not the case with some mobile and Web-based mail clients—the iOS Mail app and Android 4's built-in mail client, for example, both open HTML enclosures by default. That means if you open a bugged e-mail from a mobile device, the sender will be able to get information on where you are based on whatever IP address gets associated with your phone or tablet, whether it's via Wi-Fi or your cellular provider.
If you do get tracked and discover it, however, there are some interesting ways to disrupt the tracking. For example, you could clip the tracking tag from the email and post it as a graphic or link on a website.
But that something like Bridge can be so easily blocked, and that it takes advantage of technologies that most business users may consider to be a security threat, should be enough to discourage most legitimate users from trying to use the service. After all, it's really just a sneaky way of doing the same thing that a Return-Receipt-To e-mail header does, without giving the recipient a choice. And very few legitimate mass-mailers generate their e-mails from Outlook or GMail.
So that makes Bridge the provenance of a very narrow strip of users, one that includes stalkers, private investigators, ex-spouses and high-pressure salespeople—and the occasional public relations consultant.
Markethive Groups The Champion of the Cottage Industry
noun: cottage industry; plural noun: cottage industries
a business or manufacturing activity carried on in a person's home.
Like Facebook, Groups is a more focused culture gathering to have topic discussions based on the Groups theme.
Unlike Facebook, Groups is the center of all the tools of the system. Let’s start with the blogging platform.
The Group blogging platform is a unique platform published to from the group members who choose to publish to that platform. The Markethive blog system also utilizes plugins so that content can be directed to one or more WordPress blogs.
This allows you to build a team of marketers all working together for a common cause contributing content for the Markethive blog platforms and WordPress distribution (reach).
SEO Backlinks management is another group function where the group organization utilizes the Backlinks system to build white hat links for specific campaigns.
Co-op Advertising Campaigns Financing: Press releases, Youtube video ads, Facebook Ads, Google ads can easily be financed with an internal co-op campaign.
Membership Management Reports: As Admin, you can review activity reports for the members in your group. Login activity, blogging in the group, Backlink activity, Massaging responsiveness, etc. Allow decisions based on activity to determine ejecting non responsive members.
Rotators: Used to distribute traffic coming to the Group blogs, or Co-op traffic to designated sites or capture pages. Or distributed traffic for any reason. Similar to the Co-op campaign is the ability to acquire leads, customers or distributor in a co-op function and distribute the leads, customers, etc. accordingly.
Asset Map: A management system whereas displays the relational connections between, capture pages, profile pages, blogs, social networks, press releases etc.
Group Messaging: Communication with your group members is well managed with the group function messaging system.
Replicating PDF documents:
A Markethive group is like a Cottage Industry. You can use Groups to build a startup business, a professional service, a power network marketing team, nothing like it before, like building a startup service with no overhead. This is the promise of the new Market Network (contrasted to the old Social Networks) That is exactly what Markethive is.
Case in point: Chris Corey, Annette Schwindt, Stephen Hodgkiss and I have formed a new corporation called Wavefour Inc. This corporation is negotiating a marketing campaign with a new client that is hiring us to run an agent acquisition, reach, Craigslist, capture page campaign, having the potential to create over $500k for us when we reach target. This is exactly why we built Markethive, a market environment designed to incubate, support and enable small, moderate and large business.
And Markethive Groups is the epicenter of all of this. Welcome to the new Market Network of the future. Markethive!