Tag Archives: bitcoin

Ally Financial Gearing Up to Launch New Marketing Push

Ally Financial Gearing Up to Launch New Marketing Push

 

Ally Financial Inc. (ALLY), the fintech company that owns Ally Bank

and the robo-advisory service Ally Invest, is gearing up to roll out a new marketing push that takes into account all of its offerings. After using global advertising firm Grey for the creative side for more than six years and Spark Foundry as its public relations firm for around a decade, Ally has sent out requests for proposals to other ad agencies and PR firms, reported Crain's Detroit Business. In an unusual twist, Ally Financial is paying the agencies that are pitching for the business, which includes the two incumbents. In an interview with Crain's, Andrea Brimmer, the chief marketing officer at Ally, said that the fintech knows the work that goes into pitching for new business and will pay the companies for their efforts, with a decision coming at the end of May or early June.

According to Brimmer, Ally has focused its marketing in the past on its business-to-business products. But last year, the company got into the mortgage, credit card and online investing segments of financial services, and it wants to get the word out about those products as well. "Given how much Ally has matured and evolved, we need to go out and talk a new group of partners," Brimmer told Crain's. The firm is aiming to launch a new campaign by the fourth quarter of this year. Brimmer emphasized that the creative campaign when it comes to financial services needs to be "extremely breakthrough."

Ally Financial is known to step it up and think outside the box when it comes to its marketing efforts. In an October effort to promote mobile investing, the company sent a drone to the food court of North Carolina's Carolina Place Mall, delivering mobile phone chargers to shoppers. The drone was emblazoned with an Ally-branded purple balloon and the tagline "Ally Do it Right."

"The activation was aimed at the idea that if we're a mobile bank and your phone dies, you can't do mobile banking, so providing a tool that makes sure that peoples' phones never die and can always be charged was a fun way to show our customers that we will seriously do anything to help them stay connected," Brimmer told Event Marketer at the time. "We're really trying to experiment with a lot of the new technology that is out and understand ways that we can utilize it, whether it is drones, AI, virtual reality." She said the stunt resonated with consumers. Judging from that guerilla marketing campaign, consumers should expect more unique branding if Ally chooses a new ad agency.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

 

Markethive Update

Thank God for Bitcoin!

This message is multi purpose. 

1. First what has transpired in the last year and how Bitcoin saved my life

2. How Bitcoin (the entire industry) can save your life as well.

One year ago on February 23rd, I suffered heart failure and literally died at the Mayo clinic. Prior to that, I had earned a sizable amount of Bitcoin from a successful marketing campaign launching an ICO near the end of 2016. That money was going to be used to reengineer Markethive to relaunch as a 3 level affiliate program.

2017 was a year of change, struggle and overcoming, adversity. I should write a blog about it (actually this has turned into a blog), but in this summary some back story is required. Last year, new visions, new directions and new partners, I moved to a new home, got a new car,  spent 6 months of intense physical therapy and diet to reverse the heart failure, the diabetes and the Lord and I persevered together.

My Health Insurance Company had also gone out of business (Thanks Obama and Pelosi) so I also got saddled with huge medical bills. During this time of challenge and adversity, I persevered and thanks to Bitcoin was able to pay the way through this adversity, keep the engineer at Markethive paid, keep the datacentre paid and come out of it, in good health, overcoming the diabetes and totally restoring the heart (A miracle) and impressed the doctors. Yaaaaaay!

I was praying for a vacation, so was this the vacation?

Because I was not able to do business, I was focused on restoring my health from ground zero. Thanks to my first ICO (A crypto thing) I made a fair amount of Bitcoin. And selling some every month against its meteoric price increases gave me the time and income to save my life.

When I was given the excellent diagnostics in June that I had overcome diabetes and heart failure, it was time for me to get back to business where as all my previous income had come to a halt.

My entry back to working was dogged with Bitcoin opportunities called Lending coin deals. “USI Tech”, “Bitconnect”, “The Trade Coin Club”, “Jetcoin”, “Gladiacoin”, “Laser Online”, etc. I am sure you have heard of at least one of these. With the losses these represented and the continued research I discovered mining options and got caught up in yet another scam (every one so far was a scam) called Mining Max and that is when I backed off and I took a new focus on what exactly I was doing and what was going on.

To be honest, I had been sidelined for over 6 months with this Heart Failure illness, and those I had entrusted to keep my businesses moving, webinars, 3 ways, support, etc. failed me. This left me coming back to a ship that was dead in the water.

Therefore I was a little too quick to jump and get the income rolling back in. I was guilty of the very thing I mentor others not to do. GUILTY! So I regrouped and repented and restabilised my faith back to the Lord (Jehovah, Yeshua, The Almighty) and trusted Him.

In my deeper research into Bitcoin production options  I was tutored in mining by Joe Able (A founder in a mining DAO called Bitclub) and also began my own research into Day Trading, Arbitrage (Lending Coin Ponzis), Mining (both home, cloud and datacentre options), and a greater understanding of ICO (Initial Coin Offers).

My education of the blockchain technology began over 2 years ago including my education about wallets (I now have over 20 types of crypto wallets), coin exchanges (I have active high security accounts with all the top exchanges) and a solid understanding how to trade, how they work, the various interfaces etc.

But it was my discovery of faucets that caught my curiosity, and as I started down that path, it dawned on me; there is a vast resource for the disciplined, determined and clever to produce wealth if one could figure out the faucets that work, and pay. I was inspired to pursue this to build a semi-automated system so people who are flat broke, dirt poor, homeless, unemployed, under retired, etc. have a path to the promised land of the Bitcoin revolution and subsequent wealth.

Someone had to do it and apparently this project fell on my desk and I took it on. (In reality, which I visit often, I am sure others have put similar guides together for the same reason)

Some 500 hours later, and 6 months, I have emerged with a top ranked selection of Faucets and a 3 part 20 minute cycle which done consistently has the potential of producing upwards of 2 million dollars in a year of dedicated work and at least produce $300 – $500 per month with limited daily production.

The system is part video, part blog and part web based automation. Since this initial writing was to be an email, it has now become a blog, so now I can extrapolate a bit more, yes?

You need to stop fearing, you need to break out of the main stream mantra, you have an opportunity in front of you that has never occurred in the history of man and will not wait long for your action.

If you have money, invest in Bitcoin, if you do not, then learn about this new technology and put the time in to earn the free Bitcoin I have shown you how to do on my next blog.

For those that come to my webinars, I also have free incentives for you as well, free T-Shirts, Hoodies, and Gold and Silver coins. Just take action. Or you are going to miss the greatest opportunity to lift yourself out of your financial challenges.

The “how to do it” blog…

https://markethive.com/group/marketingdept/blog/make-9000-to-2m-in-bitcoin-ayear-with-no-investment 

Chris Greens Bitcoin Academy (I belong)
http://www.BitcoinRich.com

Sincerely and blessed to still be alive

Thomas Prendergast

Industries That Blockchain Will Radically Transform Human Resources/Recruitment

Industries That Blockchain Will
Radically Transform Human Resources/Recruitment


The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value. The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as follows:

Human Resources/Recruitment

Tamper-proof ledgers that safely store personal data

while simultaneously allowing them to be easily accessed makes blockchain ideal for use in a field  like Human Resources, where the verification of employee data can be time consuming and laborious. It would make hiring more efficient and streamline all of the tangential processes associated with HR, such as setting up an employee bank account and medical benefits.

ChronoBank is bringing blockchain to the recruitment industry. Recruiters can simply list their required services and any individual who can provide the skills and services can apply for the job and get paid in tokens. This will be based on how much real-time labor is put in. While it might appear similar to the projects we mentioned under “job marketplaces”, ChronoBank focuses more on the general recruitment industry, letting HR professionals hire employees as they require.

Conclusion

Blockchain technology is in its early stages and industry insiders are still mulling over the ways in which it can be merged. The possibilities of blockchain are somewhat similar to that of smartphone applications. Initially, apps didn’t catch on but developers soon realized that it could be designed to suit all sorts of needs – it was just programming. Thereafter, applications became all but a necessity for a business if it was wished to influence the market on a larger scale. Apps also gave developing power and outreach to the individual developer, allowing to them achieve what was often only accessible to larger development teams and resources.

Blockchain will further establish a sense of democracy and equality through its disruptive power. It can create a more level playing field, where individuals and small businesses will be able to compete with corporate powers that have established their dominance through the advantage of money. Perhaps this is the greatest disruption that blockchain will bring, that of the characteristic of an impartial democracy applicable to any undertaking.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Cryptocurrency Exchanges

Industries That Blockchain Will Radically Transform Cryptocurrency Exchanges


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as follows:

Cryptocurrency Exchanges

Oddly enough, for an industry bent on selling the idea of decentralization,

much of its blood comes from trading on centralized exchanges. Millions of dollars worth of cryptocurrency have been stolen from centralized exchanges and a secure solution is needed to prevent this from reoccurring. Today, more decentralized exchanges are being launched, with well-known names like ICON, Stellar and Waves creating these “DEXs”.  A DEX has no third party involved and keeps the coins safely in the hand of the holder. It suffers from the same shortcomings as the underlying blockchain technology, but we know that this is being improved.

Enigma, a project backed by MIT graduates and researchers, is an off-chain network that is trying to solve the problem of scalability and privacy. Catalyst, their DEX, is an investment platform for cryptofunds that is data-driven. Other DEXs include NEX, an off-chain solution by NEO which integrates payment services, and OmiseGO.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Ride Sharing

Industries That Blockchain Will Radically Transform Ride Sharing


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as follows:

Ride Sharing

A lot has been said about the monopoly of Uber.

Chances are you’ve come across an Uber driver who clearly struggles to make a living from the job. Earnings are disproportionately in favor of the company and drivers have to complete a large number of trips to earn a healthy wage. A decentralized system could change all of that.

Imagine a system where each driver could establish their own rate, offer additional services like deliveries and receive payment in a variety of methods. That’s what Arcade City is trying to do with their platform. Unlike Uber, none of the driver’s earnings goes to the company. They receive their fare entirely, interacting with no middleman.

Drivers can also team up to form guilds and operate on larger scale, allowing for better coverage and building trust. Perhaps most importantly, they can also build a recurring list of customers whom they can count on for regular income. The customers themselves will have a driver that they can trust. The whole platform is constructing itself strongly around the idea of community. The California-based startup Chasyr is attempting the same with its platform. However, Arcade City does seem to have a headstart, and possesses a more fleshed-out platform and roadmap.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Ways To Refine Your Marketing Strategy

Ways To Refine Your Marketing Strategy

As the CEO of an ad agency and campaign manager for digital campaigns

in various industries, I've seen firsthand how marketing a business in the digital era isn’t an easy task. With multiple online platforms for advertising campaigns, it may seem like the biggest decision is which one to choose. However, there are even more strategic choices that will have a direct impact on your ROI. Over time, I've collected a variety of ways to help soothe the decision-making process. Here are my top five strategies to help market your business well — and right — from the start:

Understand the way your target users shop.

It's better to reach out to users who are already interested or could be persuaded into what you have to offer them. Most importantly, it's best to understand how your users shop for what you can offer them. This way, you can adjust your approach to fit their needs. If you offer a product or service consumers are already aware of and show a need for, utilize search engine data to find more information about your target audience, like who they are, and where, when and how they search and shop. Search engines are a great way to advertise because they provide users with search results of exactly what they want.

If you offer a product or service that is new to consumers, you can find out how your target users shop by using social media to find their interests and approved approach. Couple such trends with statistic software like Google Analytics, and you can monitor consumer behavior on your site. Starting with social media, display promotions and website adjustments, consumers can be made aware of the existence of your product.

Split-test your landing pages. 

Needless to say, if you have landing pages that aren’t performing as well as they could be, you are wasting money and missing out on opportunities. You can split-test landing pages by either setting up experiments in Google Analytics or by using a third-party tool that simplifies the whole testing process. When performing a split-test, consider how a landing page looks to your visitors. Above the site fold is the first thing they see — therefore, it's a more important part of the page. Your information and intention should be clear and immediate at the top of the page. Always use high-quality images and compelling copy to keep visitors intrigued. When determining the results, consider the best conversion rate overall.

Understand what types of messaging could help your business sell more. 

The type of messaging that a business uses has a substantial impact on the projected conversion rate. According to a 2012 study by the Harvard Business Review, businesses that offer simple messaging about a product or service — in a way that consumers can understand — are offering the top quality that causes a consumer to follow through with a purchase. Avoiding technical jargon and offering consumers direct paths to purchase without bogging them down with too many decisions is key.

When describing how a product is used or what benefits come with a service, recommendation videos are best. It's also a good idea to have concise pages on your website, as opposed to long ones. And product or service pages should provide users with enough tools to make a decision. Promotional and non-promotional content should be easily accessible but shouldn't crowd the consumer. The final goals of your messaging strategy should be to streamline purchasing, provide comprehensive, trustful information, and give consumers an understanding of your product and business culture.

Define how you are going to interact with your customers. 

What channels are you going to use to interact with your customers? What type of communication strategy are you going to use? How long of an average response time do you plan on guaranteeing? These are just a few of the questions you need to ask yourself in terms of customer service that will impact company operations. Using social media for customer service will lighten up emails and calls and increase customer satisfaction due to speedy replies.

Define how to attribute your ROI for better budget decisions. 

Sales and ROI are for sure the two metrics everyone focuses on, but the way you attribute your results to specific campaigns is critical in defining how you are going to allocate your budget. For instance, are you going to focus on the last traffic source that was clicked on before a sale, or are you going to look at the whole funnel to define what originated the first interaction of a user with your site?

Making the right decision is going to have a significant impact on your budget attribution and future performance. I strongly recommend focusing on the first interaction with your website because you might divest in a channel that doesn’t generate a lot of direct sales but still indirectly contributes to many of them. These five points not only advance your company’s digital marketing — they also benefit your performance in customer service, brand awareness and efficient spending. While the platforms and mediums of digital marketing are always growing, these five points can help simplify any approach you decide to take.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Hedge Funds

Industries That Blockchain Will Radically Transform Hedge Funds


The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Hedge Funds

Today’s hedge funds assets total at about $3 trillion.

They operate in a wide variety of markets and hold considerable risk and reward. In the current system of hedge funds, a limited number of investors come together to pool in their money. Transaction fees are high, an individual investor may have a different opinion than that of the group, transparency is far from ideal and liquidity is low. It is a lucrative investment avenue that is restricted by issues out of the investors’ control.  The cryptocurrency market is also extremely volatile, which is exactly what hedge funds flourish.

These are all issues blockchain can solve. The decentralized nature of blockchain means many more investors can work together and operate on a voting system to place their investments and align their interests. Strategists can provide their analysis, tools and strategies to the market who can then invest in it and earn higher returns. This is what hedge fund focused projects like Alpha Protocol is doing.

Numerai is also utilizing decentralization to incentivize the construction of an AI-backed hedge fund with its token Numeraire. The project’s standout aspect is its emphasis on machine learning and data science (they even host weekly data science tournaments). Stock market data is also accessible on the platform, providing data scientists with crucial data they can use to create high return strategies.

Like the two projects mentioned above,  Quantopian is also incentivizing users to write investment algorithms which can operates on a licensing model. Authors of these algorithms will get paid based on performance. They also host competitions and offer capital to the authors of the best algorithms.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Fishing

Industries That Blockchain Will Radically Transform Fishing


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Fishing

The fishing industry is a major source of livelihood

in the developing world, with over 500 million people depending on it. It remains a vital part of the economy, but is faced with growing calls of restriction from environmentalists and regulators who are concerned about environmental sustainability. It is this kind of situation, where both parties have justifiable arguments to support their cause, that blockchain can help achieve a compromise.

Overfishing is a serious threat to the environment and over 30% of the world’s fisheries have exceeded safe fishing levels, the result of which is permanent damage to the ecosystems and the extinction of species, like the Atlantic bluefin tuna. Of course, it also affects the communities that depend on a sufficient aquatic population to make their living. In international waters, there are few regulations to curtail fishing. Not only does this blatantly flout whatever few regulations exist to prevent harm to marine life, it also hurts the economy. $23 billion has been lost due to illegal fishing. What’s worse is that the illegal fishing industry is supported by slave labor.

Overall, the application of blockchain in this industry addresses two problems: those faced by people who make their living from it, and the sustainable and moral guidelines by which aquatic life can be harvested for consumption without irreversible endangerment.

WWF has partnered with ConsenSys and SeaQuest Fiji to implement a blockchain system where consumers can verify that the fish they purchase is not a result of illegal fishing. The latter has used the technology to track fish from the moment it is caught to its arrival at the distributor. A UK-based company called Provenance has also used smart tagging on fishes to verify social sustainability claims. They even conducted a 6-month pilot program to measure blockchain’s effectiveness for this purpose. Their extensive study indicated that the technology would make great headway in Indonesia, where 30% of the world’s illegal fishing occurs. Their approach is to incentivize fishermen with the help of a system that allows them to continue their livelihood.

Stratis, which we mentioned earlier, has teamed up Earth Twine to implement blockchain in the seafood industry. Earth Twine, like Provenance, is also combating illegal fishing, but with extra focus on complying with NOAA standards. The role of Stratis is to integrate a blockchain ledger, apps and tokens with Earth Twine’s seafood tracking solutions.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Welcome To The New World Of Agile Marketing

Welcome To The New World Of Agile Marketing

When my CEO approached me about changing the mindset

and practice of our marketing organization, I was excited, nervous and intrigued. He handed me a book titled, Lean Six Sigma for Service: How to Use Lean Speed and Six Sigma Quality to Improve Services and Transactions and said, “This is going to revolutionize the work you produce and expand the capacity of your team.”

Challenge Accepted

Before introducing this idea to my team, I familiarized myself with the concept of agile. This term is used to describe an approach to software development that emphasizes incremental delivery, self-organizing cross-functional teams, adaptive planning and continuous improvement. In laymen’s terms, agile enables organizations to master continuous change and innovation.

In the past, agile was predominately used in software development organizations. Agile is now spreading to every kind of organization and every part of work, as recognized in the Harvard Business Review article “Embracing Agile” by Darrell K. Rigby, Jeff Sutherland and Hirotaka Takeuchi. Agile is a framework for management. It provides the methodology to implement cultural change within an organization. Simply put: Agile will not work if management is not on board.

Agile, scrum, kanban and lean may sound complex and intimidating, but once you embody the agile mindset, you will find yourself living the change and focusing on realistic goals that drive innovation.

The Assembly Line

Marketing campaigns can be viewed as an assembly line with different business owners handing off tasks at different phases of a project life cycle. For example, a product marketer will write the copy for a new solution, it gets reviewed, potentially rewritten and then sent to another owner in the assembly process. This process mimics the steps of an automotive assembly line worker. We can use many of the same concepts to build modern marketing organizations. This approach provides incremental and evolutionary change for organizations.

Scrum Vs. Kanban

One of the first steps in rolling out agile practices to your marketing organization is to understand the difference between scrum and kanban. Scrum is a framework that allows you to address complex problems while delivering products of the highest possible value. This framework involves a sprint, a span of time during which a product increment is created. Each scrum team determines how long its sprints will be within a fixed timeframe. Kanban is an approach used to manage work by balancing demands with available capacity and improving how you handle bottlenecks. Work items can be visualized via a Kanban board to give you an idea of the process and progress.

Eliminate Bottlenecks

Your Kanban board should be set up in a pull system, which is a manufacturing strategy that reduces waste during the production process. In this type of system, a marketing team will only work on projects and campaigns that they can handle at any given time. This is meant to be flexible — it will control and balance the flow of resources on your team.

Our team uses epics (large bodies of work or campaigns) and tasks (incremental pieces of a project that are tied to epics) to track our workflow. The epics and tasks are a way to organize the hierarchy of our projects and are linked to the workflow steps listed above. The cards on the kanban board provide visibility to the management team to track efficiency, reduce work in progress (WIP) and uncover any bottlenecks in the process.

The Daily Standup

It is essential to have daily standup meetings. These meetings last approximately 15 minutes and offer many benefits (e.g., improved communication and decision making, eliminating the need for other meetings and helping to identify obstacles). They also improve transparency and knowledge amongst the team.

Our marketing team is based around the globe, so we schedule daily standup calls and run through our digital kanban board on JIRA — the modern way of running standups, instead of standing at someone’s desk running through post-it notes. By developing a routine, it makes it easy to track progress from the last meeting and focus on improvement so everyone knows what they need to accomplish.

All Hands On Deck

In today’s day and age, there are many tools and technologies that teams can use to enhance collaboration. Not only does agile marketing enable better alignment between project needs and available resources, but it can also dramatically improve the communication and productivity of your teams.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Electric Vehicles

Industries That Blockchain Will Radically Transform Electric Vehicles


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at 25 industries that will be upended by its imminent commercial arrival.

Electric Vehicles

By 2040, 40% of the world’s vehicles will be electric.

There is incentive for the consumer to purchase electric vehicles. For one thing, they cost less to drive per kilometer than their gas counterparts. They are also far less detrimental to the environment and it is encouraging to see that the global conscience is growing increasingly sensitive towards our planet.

However, it is the nature of people to put convenience over planetary consequence and until a serviceable infrastructure is present, we can expect non-electric vehicles to hold their ground. eCharge is expediting our transition into a greener world with their e-charging stations for electric vehicles, another remarkable use of blockchain technology that could change the world. This addresses the longstanding problem of the impracticality of electric vehicles on long distance trips. Whereas previously a vehicle may run out of charge on a lengthy trip, eCharge will allow users to charge their vehicles at stations across Europe.

eCharge has partnered with 120 hotels and hopes to partner with another 1,000 by the end of 2018. Users will be able to book and pay for charge slots using their native ECH tokens.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614