Tag Archives: btc

Industries That Blockchain Will Radically Transform Job Marketplaces

Industries That Blockchain Will Radically Transform Job Marketplaces

The term “cryptocurrency” is a misnomer.
 
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Job Marketplaces

For a while now, the systems of employment have been changing.

Studies have shown that employees, along with with demands for good pay, wish for flexibility with work and the freedom to work from home. Employers have begun to take note that the mindset of employees and their criteria for happiness have changed while other studies have noted that the happiest employees are the ones who perform best.

Freelancing has grown immensely in popularity. While professionalism has grown on both sides, trust always remains an issue because there is currently no way to enforce it. Blocklancer wants to change that. The platform is essentially a freelance job portal where clients and freelancers can interact. Through the power of smart contracts, both parties are assured of their requested services. It is the freelancing portal freelancers love, but with the assurance of pay and delivery of work.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Marketing Shifts You’ll Need To Consider To Grow Your Customer Base This Year

Marketing Shifts You'll Need To Consider To Grow Your Customer Base This Year

I’m not a professional prognosticator,

 

but as someone who has been working in the direct marketing business for over 25 years and runs a remarketing firm, I think I have a pretty good sense about what’s keeping marketers up at night. As we look ahead to the rest of 2018, marketers will need to focus on customer acquisition. But how can companies uncover their best new prospects and reach out to them effectively?

Website Behavior Is A Primary Focus

In my conversations with major retail clients, I continue to hear the same thing: CRM files are offering marketers diminishing returns. This year, we’ll see a shift to new customer acquisition as a priority in order to help find new, productive sources of prospects. According to Gartner, 37% of marketing budgets in 2017 were spent on new customer acquisition.

In my own client work, I have come to believe that one of the most powerful tools a marketer has for new customer acquisition is the behaviors that can be observed on their own website. How does a marketer determine which behaviors are exhibited by high-value prospects who are likely to convert — and then scale that information across their prospect pool? Last year, while working with a national home food delivery service, we found that looking at certain pages — recipes, for instance — was strongly correlated with becoming a subscriber. We also found that other behaviors, such as adding a menu to the cart, actually did not result in many conversions, even when these cart abandoners were remarketed to.

Understanding which website behaviors most consistently lead to a sale can dramatically improve your campaign efficiency. It allows you to focus on prospects with the highest likelihood of converting. Don’t underestimate the value of this data. See what you can glean from your own analytics. Are there pages that seem to be visited right before someone "adds to cart"? Are there pages that get little to no traffic at all? Understanding the common pathways on your website, especially those that are valuable, is a great place to start.

The Best Data Wins

We’re now in an era when companies with the best collection of data are realizing the biggest improvements in ROI. Retailers need to look no further than Amazon to see that actionable data at scale is separating the major players from the competition. This trend is years old, and now it’s impacting everything from product recommendations to display advertising. When it comes to data, work backward. Starting with the end analysis goal in sight ensures you'll define the right data elements needed upfront. Campaign setup is the right time to think about the data capture you'll need, rather than after the fact, when you may discover that you didn't get what you need and it's too late to go back.

Machine Learning And AI Fuel Personalization 

Machine learning and AI aren’t new. But there is a new twist for 2018 that is taking personalization to a new level. Companies that are able to leverage machine learning to personalize at scale will find a bigger ROI. At MarTech last year, I was amazed at the number of companies using their vast CRM data stores to quickly update offers, channels and content at scale.

According to an IDC whitepaper sponsored by Criteo, 34% of marketing execs said they're moderately using personalization technologies, 32% are greatly using these technologies, and 10% claim to already have marketing communications completely digitized. To me, though, these personalization efforts have to happen holistically, across the entire sales ecosystem. Sure, you can personalize an email or social media post, but what about a direct mail program? At this point, personalizing digital is low-hanging fruit — direct mail is still an important channel available to us today.

So the goal becomes leveraging machine learning and AI, and making them the core of marketing operations so that they’re realizing massive returns in every channel. In 2018, a personalized message has even more power when it’s consistent across email, social and direct mail. This is going to be a big year. And with growing strides in technology, it’s up to marketers to leverage these three trends in order to drive an ROI that’s bigger than 2017.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

 

 

Industries That Blockchain Will Radically Transform Our Energy

Industries That Blockchain Will Radically Transform Our Energy

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Energy

The energy industry is also hampered by middlemen.

Blockchain technology could change that by letting individuals buy and sell energy through smart contracts. The energy used by individuals in homes could form a microgrid where communities become resilient to power outages, as well as reduce the drain on the environment.

This is exactly what LO3 Energy has done by establishing the Brooklyn Microgrid. The company itself states it best – they want reimagine how power can be generated, conserved, traded and shared.

Power Ledger claims to be the world’s first commercially-available energy trading platform of its kind. Users can trade electricity with each other and receive payment in real time. What’s interesting is that users can sell power that they’ve stored on their solar panels. Any excess power that isn’t essential could be sold for money.

Grid+ works with Artificial Intelligence to study your energy consumption pattern and purchase energy accordingly. This platform involves a hardware unit. The AI-based smart energy agent has access to multiple energy markets and can also extra energy generated from solar panels.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Forecasting/Trading

Industries That Blockchain Will Radically Transform Forecasting/Trading


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Forecasting/Trading

Trading on the stock market is difficult. Buying and selling stocks is not as easy as one would wish it to be, and settlement time and costs could be lowered with a technology like blockchain. tZERO is attempting to bring blockchain to online stock trading. This would reduce settlement time and costs, and increase transparency and auditability

Augur is a prediction market that has multiple possibilities, more than just stock market prediction. Users can ask questions about the outcome of a future event, and buy and sell shares on the outcome of markets they wish to participate in. For an in-depth guide, read our article on Augur.

Stox is an open-source Ethereum-based prediction market where “users can make their predictions to generate their portion of a stake for a specified event.” Their marketplace is a major selling point of their platform, though it does not seem any different from Augur.

Gnosis functions in a similar manner to the aforementioned platforms, with users gaining Olympia tokens for successful predictions.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

 

Editors Say This Is The Biggest Problem With Your Content Marketing

Editors Say This Is The Biggest Problem With Your Content Marketing

If there’s one thing smart marketers know,
 
it’s that reaching and consistently engaging your audiences is key. And because it’s 2018, you know content is one of your best bets at getting in front of those audiences and building trust with them.You’ve followed the marketing trends shaping our industry, read the articles, and heard from brand leaders and speakers about all the value content has brought to their companies. With so much on the line, it’s natural to want to make the most of your content opportunity. We all want to maximize our investments and improve our performance.The thing is, when marketers try to get the most value out of their content, what I’ve seen a lot of them end up doing is something counterproductive: They want to mention themselves and their companies every chance they get.

The Problem of Promotion

Before I go any further, let me say that promotion isn’t inherently bad. Digital PR and advertising, for example, are great for promoting your brand and positioning yourself in a positive way in front of audiences. That’s their purpose. But it’s not the purpose of content marketing, and it’s definitely not going to get you anywhere with any online editor you’re pitching content to. The data on this speaks for itself. In “The State of Digital Media 2018,” my team found that 79 percent of editors say the biggest problem with content they receive is that it’s too promotional.

Editors and others who run online publications and media outlets basically all share one big goal: to deliver true value to their audiences and grow their readerships. That’s what they’re held accountable to. As marketing leaders, though, you aren’t exactly held to that same goal. You’ve got your own metrics and measures of success — and that’s where the disconnect comes from. But by meeting in the middle, you can work with publication editors in a way that helps you both meet your goals.

Steps to Eliminating Promotion in Your Content

When you focus on your audience, everyone wins. You position yourself as an industry thought leader by sharing your original expertise and educating others through your content, editors get content that’s free from promotion, and audience members get content they’ll love from outlets they trust. Here are three tips to help you ditch the self-promotion and start focusing on your audience:

Remember that it’s not all about you.

I still remember one of the best pieces of advice I ever received. When I started creating content, I got feedback on an article from someone I trusted. He reminded me that my articles aren’t really about me as the writer — they’re for my audience. It’s your responsibility as someone creating and using content to think of the members of your audience. Do everything you can to build and maintain your connection to them, and don’t do anything to risk that valuable relationship. So, ask yourself: Is this content more for me, or is it for my audience? If you can’t confidently say that it is specifically created to help your audience, then maybe you’re just adding to the problem.

Understand where publication editors are coming from.

Before you ever start creating content, you’ve got to know the rules of the publication you’re going to pitch it to. What does it consider too promotional? What tone does it like? What topics do well?This sounds pretty basic, but I’ve worked with editors at hundreds of publications in multiple industries for years, and you’d be surprised how many of them tell me they wish contributors would just read the publication first. Not every idea you have or article you write is a good fit for every audience. If you’re just producing content to get your name out there with no regard for the publication or its audience’s preferences, you’re going to have a hard time.

Work with a team to support you.

This is something I’m grateful for every time I publish. I work with a small content team that helps me refine my ideas and edit them professionally. Are they critical sometimes? Of course. But that’s part of what keeps content consistent and valuable. Each of us is inherently biased, so what you think is valuable and nonpromotional may not always be true for someone else. A skilled team can help you preserve your voice and your ideas without sacrificing your audience’s interests. If you can swing it, don’t go it completely alone. Content is an effective and easily scalable way for marketing leaders to reach and engage an audience, build influence, and generate meaningful returns. But to get the most value out of it, it’s time to rethink your tactics and leave the self-promotion behind. Your audience — and editors everywhere — will thank you for it.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

 

Industries That Blockchain Will Radically Transform Credit

Industries That Blockchain Will Radically Transform Credit


The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Credit

A lot has been said about blockchain disrupting the business of money, but the economy of credit and debt will also be similarly disrupted.

Blockmason, a project that is establishing a credit and debt platform, is seeking to bring blockchain to one of the biggest components of an economy, credit flow, that is estimated to be around $5 trillion in value. They plan to use the Ethereum blockchain to create a credit and debt ledger that features smart contracts.

WeTrust is platform that lets friends and families pool their money in together, in a process traditionally called a ROSCA. In bank-controlled ROSCAs, individuals leave the lending period with more money than they had before. However, the banks keep a sizable chunk of the interest. On WeTrust, the interest is kept within the ROSCA group since no third party is involved. This allows a group to support itself. In fact, WeTrust has been marketing this to friend and family circles. They also have a reputation system in place to ensure that no one backs out of an obligation.

PayPie’s objective as a blockchain-based credit project is to offer risk assessment algorithms derived from business accounting. The vast majority of SMEs undergo risk score checks and this is the niche that PayPie is seeking to serve.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Digital Advertising

Industries That Blockchain Will Radically Transform Digital Advertising

The term “cryptocurrency” is a misnomer. A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Digital Advertising

Digital advertising is a massive revenue-generating stream and it will continue to grow in the years to come. It is the primary form of advertising in an age where people spend more time on their phones and laptops than they do in front of the television or reading a newspaper.

As has always been the case with advertising, the power to reach an audience and influence them has always been with those with the largest amount of money. This results in numerous problems, not the least of which is centralized advertising power. Users are bombarded with irrelevant and frequent advertisements. Data is collected and exploited to further target individuals. Lastly, little if any revenue goes to the individuals whose online content are used as advertising platforms.

Basic Attention Token is aiming to make the system more fair for content creators. The BAT token hopes to change that by letting users pay their content creators on a subscription basis, as well as giving them the option of receiving advertisements.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Marketing Lessons The CEO Of Absolut Learned Playing Video Games

Marketing Lessons The CEO Of Absolut Learned Playing Video Games

Video games can have benefits heretofore unthought of

The topic of how video games can improve a wide range of human skill sets has become an extremely popular over the past few years. As the gaming industry continues to expand, there have been debates on both sides advocating for and against the impact games have on our tendencies, habits, and relationships. There are plenty of TedTalks that cover the topic, as well as books and even research studies that have explored the value games have on our brains. According to TIME, author and game designer Jane McGonigal is cited as saying, “When people play games, they are wholeheartedly engaged in creative challenges.”

But she’s not the only thought leader who believes there are significant value in playing video games. It’s not every day that an established CEO attributes a handful of their lessons learned to an adolescence spent playing video games. But according to Anna Malmhake, CEO of The Absolut Company, gaming as a teenager (and still to this day) has had a significant impact on how she thinks about business.I was talked with with Malmhake and talk about this topic, and she shared three important lessons learned from gaming: 

Get Rid Of Negative Teammates, ASAP

The parallel to finding great teammates in competitive gaming would be to hire phenomenal talent within your company. Great hires build great companies. Bad hires cause companies stress. “From games you play in teams online, to building a company: you have to get rid of people with bad attitudes as soon as possible,” said Malmhake. “Otherwise, they will work tirelessly to make themselves and their teammates fail. That one person will turn your workplace into a hamster wheel, where everyone is constantly occupied with drama rather than work.”

Games have a knack for bringing this issue to the surface quickly, since games are intended to be “fun.” But often times, this lesson is forgotten in the workplace—since people think of their jobs as “work.” She went on to add that fortunately, in business, many people put forth a great deal of effort to carry themselves in a professional and respectful manner. However, it’s not uncommon for bad apples to appear—and when they do, they can do real damage to the inner workings of a company.

Don’t Get Sucked Into What Requires “Immediate Attention”

“Inbox zero is a terrible goal,” said Malmhake. She explained that, especially in online strategy games, the easiest thing to do is focus on details and routine tasks that seem to require immediate attention, but ultimately detract from the larger, more important mission. “You will get little dopamine kicks from these routine steps,” she said, “but you need to force your comfort-zone-loving brain to stay engaged with the bigger picture and the long-term goal. Having beaten the barbarians at the city gates (or having an empty inbox) is of no use if your team is behind and destined to go under.”

Metaphorically speaking, this would be the equivalent of a company that hasn’t launched a new innovation in quite some time, and is losing market share—while simultaneously thinking they’re being “productive” on a day-to-day basis. Checking off tasks doesn’t necessarily mean you’re making meaningful progress

Stop Memorizing Data And Start Prioritizing Relationships.

One skill competitive games teach many people is what real leadership looks like. Leading a team of players through a challenging dungeon requires many of the same qualities needed to lead a business team to success. “It is astonishing to me how many CEOs take immense pride in memorizing numbers or frivolous statistics,” said Ron Goldstein, President & CEO of CaliforniaChoice. “Memorizing details on a tactical level and making them easy to analyze are what computers are for. What is far more important is prioritizing building and nurturing relationships—both within the company, and with their customers.  He added that too many business leaders get locked into building things that are easy for their company to make, instead of questioning the relationship they have with their customers and how they can provide even more value.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Digital Identity Management

Industries That Blockchain Will Radically Transform Digital Identity Management

The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Digital Identity Management

Digital storage is now the go-to medium for the storing of data. It’s faster and has less of an impact on the environment. However, it’s not the safest. Numerous cyber attacks have taken place over the years and this has put the valuable personal data of millions of individuals at risk.

Blockchain’s encrypted ledger is the perfect solution to this shortcoming. SelfKey, a blockchain-based identity network, allows users, both individuals and companies, to control and manage their identities. The platform will connect users to utility providers and other requestors of personal data, such as bank accounts, residency, citizenship by investment and passport services. The provision of these services and validation of data will be fueled by the use of the KEY token.

There are several competitors in this space, including Civic and TheKey.

Civic provides multi-factor authentication through its blockchain platform and biometrics. The identity that is stored on your phone can be used to access a variety of services securely, and is shared with a particular entity upon request. Partners of Civic include Jaxx, Lykke, WikiHow, BitGo and TokenMarket, among many others. TheKey also functions in essentially the same way; it has a multi-dimensional authentication tool that securely stores personal data on a blockchain which can be used to access different services.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Messaging

Industries That Blockchain Will Radically Transform Messaging

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Messaging

Encrypted communication channels are already growing in commercial popularity, with Telegram being the most well-known. Now, more communication systems like Slack, Kik and Telegram are conducting ICOs to help establish blockchain platforms. Considering the size of the user base, a lot of money could potentially be raised.  

There are several new entrants in this space that do not have a user base outside the cryptocurrency community. Crypviser is one of these. The Mercury Protocol, built on the Ethereum blockchain, allows integration with communications platform for end-to-end security in communication. While the use of blockchain for these industries is not on the same level of change as the others, it is indicative of blockchain’s rapid adoption.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614