Tag Archives: #blockchain

Industries That Blockchain Will Radically Transform Credit

Industries That Blockchain Will Radically Transform Credit


The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Credit

A lot has been said about blockchain disrupting the business of money, but the economy of credit and debt will also be similarly disrupted.

Blockmason, a project that is establishing a credit and debt platform, is seeking to bring blockchain to one of the biggest components of an economy, credit flow, that is estimated to be around $5 trillion in value. They plan to use the Ethereum blockchain to create a credit and debt ledger that features smart contracts.

WeTrust is platform that lets friends and families pool their money in together, in a process traditionally called a ROSCA. In bank-controlled ROSCAs, individuals leave the lending period with more money than they had before. However, the banks keep a sizable chunk of the interest. On WeTrust, the interest is kept within the ROSCA group since no third party is involved. This allows a group to support itself. In fact, WeTrust has been marketing this to friend and family circles. They also have a reputation system in place to ensure that no one backs out of an obligation.

PayPie’s objective as a blockchain-based credit project is to offer risk assessment algorithms derived from business accounting. The vast majority of SMEs undergo risk score checks and this is the niche that PayPie is seeking to serve.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Digital Advertising

Industries That Blockchain Will Radically Transform Digital Advertising

The term “cryptocurrency” is a misnomer. A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.

Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Digital Advertising

Digital advertising is a massive revenue-generating stream and it will continue to grow in the years to come. It is the primary form of advertising in an age where people spend more time on their phones and laptops than they do in front of the television or reading a newspaper.

As has always been the case with advertising, the power to reach an audience and influence them has always been with those with the largest amount of money. This results in numerous problems, not the least of which is centralized advertising power. Users are bombarded with irrelevant and frequent advertisements. Data is collected and exploited to further target individuals. Lastly, little if any revenue goes to the individuals whose online content are used as advertising platforms.

Basic Attention Token is aiming to make the system more fair for content creators. The BAT token hopes to change that by letting users pay their content creators on a subscription basis, as well as giving them the option of receiving advertisements.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Marketing Lessons The CEO Of Absolut Learned Playing Video Games

Marketing Lessons The CEO Of Absolut Learned Playing Video Games

Video games can have benefits heretofore unthought of

The topic of how video games can improve a wide range of human skill sets has become an extremely popular over the past few years. As the gaming industry continues to expand, there have been debates on both sides advocating for and against the impact games have on our tendencies, habits, and relationships. There are plenty of TedTalks that cover the topic, as well as books and even research studies that have explored the value games have on our brains. According to TIME, author and game designer Jane McGonigal is cited as saying, “When people play games, they are wholeheartedly engaged in creative challenges.”

But she’s not the only thought leader who believes there are significant value in playing video games. It’s not every day that an established CEO attributes a handful of their lessons learned to an adolescence spent playing video games. But according to Anna Malmhake, CEO of The Absolut Company, gaming as a teenager (and still to this day) has had a significant impact on how she thinks about business.I was talked with with Malmhake and talk about this topic, and she shared three important lessons learned from gaming: 

Get Rid Of Negative Teammates, ASAP

The parallel to finding great teammates in competitive gaming would be to hire phenomenal talent within your company. Great hires build great companies. Bad hires cause companies stress. “From games you play in teams online, to building a company: you have to get rid of people with bad attitudes as soon as possible,” said Malmhake. “Otherwise, they will work tirelessly to make themselves and their teammates fail. That one person will turn your workplace into a hamster wheel, where everyone is constantly occupied with drama rather than work.”

Games have a knack for bringing this issue to the surface quickly, since games are intended to be “fun.” But often times, this lesson is forgotten in the workplace—since people think of their jobs as “work.” She went on to add that fortunately, in business, many people put forth a great deal of effort to carry themselves in a professional and respectful manner. However, it’s not uncommon for bad apples to appear—and when they do, they can do real damage to the inner workings of a company.

Don’t Get Sucked Into What Requires “Immediate Attention”

“Inbox zero is a terrible goal,” said Malmhake. She explained that, especially in online strategy games, the easiest thing to do is focus on details and routine tasks that seem to require immediate attention, but ultimately detract from the larger, more important mission. “You will get little dopamine kicks from these routine steps,” she said, “but you need to force your comfort-zone-loving brain to stay engaged with the bigger picture and the long-term goal. Having beaten the barbarians at the city gates (or having an empty inbox) is of no use if your team is behind and destined to go under.”

Metaphorically speaking, this would be the equivalent of a company that hasn’t launched a new innovation in quite some time, and is losing market share—while simultaneously thinking they’re being “productive” on a day-to-day basis. Checking off tasks doesn’t necessarily mean you’re making meaningful progress

Stop Memorizing Data And Start Prioritizing Relationships.

One skill competitive games teach many people is what real leadership looks like. Leading a team of players through a challenging dungeon requires many of the same qualities needed to lead a business team to success. “It is astonishing to me how many CEOs take immense pride in memorizing numbers or frivolous statistics,” said Ron Goldstein, President & CEO of CaliforniaChoice. “Memorizing details on a tactical level and making them easy to analyze are what computers are for. What is far more important is prioritizing building and nurturing relationships—both within the company, and with their customers.  He added that too many business leaders get locked into building things that are easy for their company to make, instead of questioning the relationship they have with their customers and how they can provide even more value.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Digital Identity Management

Industries That Blockchain Will Radically Transform Digital Identity Management

The term “cryptocurrency” is a misnomer.
A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Digital Identity Management

Digital storage is now the go-to medium for the storing of data. It’s faster and has less of an impact on the environment. However, it’s not the safest. Numerous cyber attacks have taken place over the years and this has put the valuable personal data of millions of individuals at risk.

Blockchain’s encrypted ledger is the perfect solution to this shortcoming. SelfKey, a blockchain-based identity network, allows users, both individuals and companies, to control and manage their identities. The platform will connect users to utility providers and other requestors of personal data, such as bank accounts, residency, citizenship by investment and passport services. The provision of these services and validation of data will be fueled by the use of the KEY token.

There are several competitors in this space, including Civic and TheKey.

Civic provides multi-factor authentication through its blockchain platform and biometrics. The identity that is stored on your phone can be used to access a variety of services securely, and is shared with a particular entity upon request. Partners of Civic include Jaxx, Lykke, WikiHow, BitGo and TokenMarket, among many others. TheKey also functions in essentially the same way; it has a multi-dimensional authentication tool that securely stores personal data on a blockchain which can be used to access different services.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Messaging

Industries That Blockchain Will Radically Transform Messaging

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Messaging

Encrypted communication channels are already growing in commercial popularity, with Telegram being the most well-known. Now, more communication systems like Slack, Kik and Telegram are conducting ICOs to help establish blockchain platforms. Considering the size of the user base, a lot of money could potentially be raised.  

There are several new entrants in this space that do not have a user base outside the cryptocurrency community. Crypviser is one of these. The Mercury Protocol, built on the Ethereum blockchain, allows integration with communications platform for end-to-end security in communication. While the use of blockchain for these industries is not on the same level of change as the others, it is indicative of blockchain’s rapid adoption.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

The Future Is Digital, but Most Marketers Overlook the Value in Human Connection

The Future Is Digital, but Most Marketers Overlook the Value in Human Connection

84% of consumers trust word-of-mouth recommendations the most

As marketers, we know the oldest, most basic form of brand marketing

is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite ways to connect directly with our audiences, it’s more important than ever for brands to endemically infiltrate the conversations of consumers in 2018. That’s because word of mouth is still the most trusted source of information for consumers who are increasingly suspicious and avoidant of the marketing messages they’re bombarded with day after day. According to Nielsen, 84 percent of consumers reported trusting recommendations from influencers, friends, family members and peer networks above all other kinds of marketing. Tellingly, when it comes to the coveted millennial market, a recent study by the McCarthy Group shows that 84 percent of them don’t like traditional advertising, nor do they trust it.

Given that the fundamentals of marketing rely on building trusting relationships with consumers, today’s marketing landscape is in dire need of transformation. Despite rapidly increased budgets for influencer marketing, the practice isn’t delivering what it was meant to. To regain that consumer attention and confidence, it’s time for marketers to put their faith back in word of mouth. Here are some tips on how to get your brand on the tips of tongues via authentic, trustworthy, person-to-person messaging in an era when digital interactions have too often taken their place.

Understand the value of offline human networks

Digital marketing is an incredible gift to brands of all sizes. It can communicate so much about consumers, including what they want in real time and how they feel about our brand at any particular time. But it’s not a complete replacement for the human networks that have always driven commerce.

What happens online, especially on social media, is often just a pale reflection of what’s happening offline, where real influencers—friends, families and co-workers—are sharing information, showcasing products and offering advice in a much more valuable, tangible way. Marketers often ignore the importance of these interactions because they’re so much harder to measure and report back up the chain. As a result, they move forward with marketing strategies that lean too hard on inauthentic digital relationships, and they end up ignored by consumers themselves.

Incorporate online and offline influencers

There were influencers before the internet, and they are still around today. It’s time to recognize that influencers don’t just exist in the digital space. Social media partnerships are great when the relationship is natural and authentic, but the strategy can’t begin and end there. Brands need to leverage word of mouth by including offline influencers, people of impact and expertise that might not have huge social followings or household name recognition but command strong, influential networks in “real life.” You can measure the value of someone’s impact sphere by understanding how many other influencers could be reached if activated.

For example, let’s take a senior partner at a talent agency with no digital footprint. On a daily basis, she’s interacting with her clients, her business partners, producers, directors and so on. That’s a powerful voice to be associated with. Other people, like activists, entertainment executives, artists and startup founders, have the same offline clout. These kinds of people are respected by their peers, who look to them for expertise and advice. By partnering with people that wield this kind of authentic power offline, brands can build tangible word-of-mouth networks with much more weight than those we see from manufactured relationships with social media stars, many of whom may not have offline influence.

Determine your own system of measurement for word of mouth 

Everyone knows how important word of mouth is for a brand, but it often falls into the background because it’s hard to quantify. When judging the effectiveness of a marketing strategy, it’s much easier to look to Nielsen ratings, media impressions or social media likes to analyze budget effectiveness. Measuring word of mouth has been tricky, if not impossible, until recently.

By rating the value of a relationship based on key factors like breadth of social circle, expertise, authority, thought leadership, social impact and more, brands can development their own system of measurement, turning influence driven by word of mouth into something that can be predicted and later credited for resulting successes. Instead of throwing money at the next hot celebrity and hoping word of mouth is happening on its own, brands need to recognize it as a channel that deserves its own plan, strategy and system of measurement. Only then can brands and marketers be deliberate and, again, authentic in building real influencer relationships. This level of control allows for the same kind of valuable measurement that marketers leverage in all other forms of marketing.

Technology keeps moving forward faster and faster, but humans essentially remain the same at their core. They want to connect on a real level with people they trust. They want advice from those they see as knowledgeable and respected. Whatever form digital marketing takes next, and whatever new platforms emerge, the real human connection is always going to hold its value.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Blockchain-as-a-Service

Industries That Blockchain Will Radically Transform Blockchain-as-a-Service

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Blockchain-as-a-Service

Software is the backbone of every computing device, from the smartphone to the personal computer. The modular nature of it has helped many a developer create even more software.

Stratis offers end-to-end solutions for software development, making testing and deployment on the blockchain simpler. The project also features an academy where one can learn about development. Essentially, it is a Software-as-a-Service platform that provides blockchain utility to its users. The applications used on the Stratis platforms are coded in C#. The team chose this language as it is popular in business applications and it is easy to maintain. Stratis’ salience lies in its ability to give organizations an accelerated and reliable way of creating a blockchain. This avoids the high cost that would occur if organizations had to develop a blockchain from scratch.

Ardor is another big player in this space. It utilizes the technology of the NXT platform to offer child chains. The project’s parent-child chain architecture will allow businesses to create products on customized blockchains that are secure and lightweight. Transactions can be removed from the child chain once over, to keep the chain free from bloat.  The child chains can run either on Ardor’s own tokens or one of the chain owner’s choice. This child chain supports a variety of features and makes the use of blockchain for a company simple, as opposed to building a blockchain from scratch. For a detailed look at Ardor, read our in-depth article here.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Charity

Industries That Blockchain Will Radically Transform Charity

The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money. Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value.

The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry. Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Charity

Charitable organizations purportedly use the funds they receive to benefit the cause they are supporting. However, in more than a few cases, the money is misspent or outright corruption occurs.  Blockchain’s ability to transparently showcase transactions on its public ledger makes it ideal for use in charities. The public, donating their hard-earned money for a good cause, can see how and where their donations are being spent.

There are several blockchain projects operating in this niche. Alice is a project that aims to help cash-strapped social endeavours through its blockchain-based crowdfunding platform. Giveth is an open-source, Ethereum-based platform that is similar to Alice, but also features a mechanism called LiquidPledging. This is when a donation is made via a delegate. Likewise, AidCoin is another platform that is aiming to make charity donations more transparent and immediate.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614

Royal Bank of Scotland CMO David Wheldon: More marketing will go in-house

Royal Bank of Scotland CMO David Wheldon:
More marketing will go in-house

Royal Bank of Scotland will soon run more of its programmatic

advertising internally, according to David Wheldon, the bank’s chief marketing officer. The financial firm is building what Wheldon calls an “in-house studio” that will run parts of its media and advertising alongside its external agencies. Rather than eliminate agencies outright, he wants greater control over parts of the marketing mix that directly affect the business, such as ad tech and data management. Wheldon wants to drive the decisions, rather than agencies, on what supply-side vendors the bank uses and what aggregators it buys data from. Tighter agency contracts alone won’t guarantee that level of control, said Wheldon.

“You can’t crap on about transparency [as a marketer] unless you do something about it,” he told Digiday at British advertiser trade body ISBA’s annual conference in London this week. Wheldon shares how he sees the relationship between RBS and its agencies evolving. Excerpts from his conversation with Digiday appear below, edited and condensed.

Why do you need an agency as you take more control of your media investments?

At the moment, we still need an agency. But I can see a not-too-distant future where we could be doing a lot more programmatic ourselves. We’re building an in-house studio, and the vision for that is to be plug-and-play ready [to make media decisions]. For example, when an interest rate changes, we’re obliged to communicate that to all of our customers, and at the moment, we have to buy media to make it happen. One day, it will [be automated] and have the capability of using our own first-party data.

Why are you trying to in-house and automate as much marketing as you can?

Our future is definitely going to be one of doing much more customer communication directly. We’ll be able to target our own customers more thoughtfully using our data than we can by outsourcing those tasks. We’ll then be left scratching our heads about where we need to spend the money externally. Up until the last few years, we were outsourcing all of that media planning and buying to a media agency. I can see that happening in my role as the president of the World Federation of Advertisers, too. This increasing shift to programmatic is becoming more about the in-house capabilities on the brand side. And as that movement happens, the more tough questions there will be around digital and the more people are going to have to think long and hard about how they run online advertising, especially given the obligations of the General Data Protection Regulation.

How happy are you with the transparency you have into your media agency?

I’ve made it clear to our media agency that I expect them to tell me how and where they make money. I’ve reminded them that if they don’t do that, then RBS has a contract with them that means they can be fired instantaneously. It’s a brutal way of putting it, but it’s going to force transparency because I’ve learned to get very suspicious about where the [bank’s] money is going. It’s not so much about the contract. It’s about asking the right questions. The example I always refer to is [asking about] the percentage my media agency charges when they recommend a media partnership.

Could RBS as an advertiser do more to take responsibility of its investments?

We’re getting better at understanding the people we’re after, as that’s the primary way to reduce wastage. I inherited what some would describe as some very lazy briefing, which would basically say, “We’re a bank with 16 million customers; therefore, our target audience is everyone, so go forth and buy ads.” Are we as efficient as I’d like us to be yet? I don’t think so.

What are you doing to change that?

We’re writing better briefs that are based on our data, which isn’t just our customer data, but our historical data in terms of what has and what hasn’t worked. There’s also the fact that when people come and recommend something to us, we’re asking for data to justify those recommendations. We want to know how those suggestions are going to be measured as well as how will we know whether the idea worked or not. We’re trying to do all that in a way that’s more about test and learn. We were taking recommendations straight from Facebook, for instance, where its representatives would say, “We think you need to do this,” and my team would come back do it. I’d ask why we’d launched whatever was suggested across our entire customer base, when we could’ve done something smaller to test the idea and then learn about it.

With the changing advertiser-agency relationship, what’s the opportunity for consulting firms?

I’m not sure there was ever a bygone era when agencies enjoyed a great relationship with the top of the house, but what the consultants have now is the C-suite relationships, a deep understanding of technology and a deep understanding of the digitization of our services. It’s not too much of a leap for them to think they can help with the advertising part of that mix.

Would you hire a consulting firm to replace an agency as you in-house more media management and advertising?
You always need external people because they bring a freshness and a lack of fear.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Marketing.
Interested or have Questions, Call Me, 559-474-4614

Industries That Blockchain Will Radically Transform Insurance

Industries That Blockchain Will Radically Transform Insurance


The term “cryptocurrency” is a misnomer.

A common misconception, held by many newcomers to the blockchain world, is that the technology’s potential lies solely in the banking and financial industry. In fact, the recent suggestion of the Indian government to rename cryptocurrency as “crypto assets”, and Warren’s Buffett’s belief that Bitcoin is not in any way a currency, are perhaps closer to the true nature of cryptocurrency than the commonly held belief that it is simply digital money.

Cryptocurrencies should not be seen as just money, but as tools. Blockchain technology, which underpins cryptocurrency, has potential in many more forms than just as a medium of exchange and store of value. The application of this technology to industries as varied as supply chain management, fashion and publishing is a result of the innate flexibility of blockchain. The nature of a platform can be programmed to suit a variety of needs. The sooner an investor realizes this, the sooner they will see how exactly it might be applied to different industries, giving them a degree of clarity with can help them measure the potential of a project to disrupt a particular industry.Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows: Given the immense potential of blockchain, we take a look at industries, one at a time, that will be upended by its imminent commercial arrival. The shown here is as folows:

Insurance

Insurance policies are approved through the verification

of the insured party’s data. The approval of insurance and payout of claims are still severe pain points for the industry.

InsureX (IXT) markets itself as an alternative marketplace for insurance. The insurance market has several layers of intermediaries, making approval a frustrating chore. The process is inefficient and lacks ease of communication. InsureX’s goal is to encourage new business models, increase transaction speed and insurance approval, reduce risk through better data access, and improve customer experience.

Etherisc is an insurance platform that puts an emphasis on decentralized applications. They already have a few dapps up and running, including crop insurance, social insurance and flight delay. Crop insurance protects the insured party against drought or flood, social insurance is similar to life insurance and the flight delay dapp issues policies and pay out claims against flight delay delays autonomously. They will host an marketplace for the capitalization of risks and insurance related services. In other words, what other marketplace-based projects are doing for computer resources, dapps and digital identity, Etherisc is doing for insurance.

Machine learning can also be integrated with smart contracts, as it is being done with SafeShare. This project has partnered with Vrumi to protect property owners against damage and theft to their homes caused by tenants registered on the Vrumi platform. SafeShare employs MetroGnoma, an open-source timestamping service, to validate claims in real time.

Chuck Reynolds


Marketing Dept
Contributor

Please click either Link to learn more about Bitcoin.
Interested or have Questions, Call Me, 559-474-4614