Deb Williams is a Markethive subscriber, Entrepreneur upgrade and Markethive staff writer as well as my Marketing Manager. Now aint that a mouth full. This is her report. I will editorialize at the end:
The popular advertising site, Bitter.io is proving to be very lucrative. A simple system that attracts cryptocurrency, ICO and blockchain enthusiasts on a global level. The users on this platform are very crypto-conscious and are looking for opportunities in the industry. They are also advertisers and marketers requiring a system such as Markethive.
I recently started a campaign spending only $10 worth of Bitcoin, which gives a total of 10,000 clicks. Generally, these campaigns run for around 3 days, or until all 10,000 hits have been executed. Although results can vary, this particular campaign resulted in 25 signups intoMarkethive over the 3 day period.
So $10 worth of bitcoin produced 25 new Markethive associates which equate to $0.40c a lead! That is very inexpensive considering the information I was able to capture. I now have their email, phone number and Social Media account they clicked on to sign up.
Additionally, they have subscribed to the Markethive autoresponder email system and receiving emails daily for the next 30 days. As we move forward with the system updates and launch of the Airdrops and micropayments, the email broadcasting feature is a great way to nurture the relationship.
As Bitter.io focuses on cryptocurrency, I used the Airdrop capture page with the short video explaining the marketing tools. The text I used addressed being the first Market Network on Blockchain, as follows;
The 1st Market Network On Blockchain! – Get Paid to Engage PLUS GET 500 COINS FREE with our INFINITY AIRDROPS just for Subscribing – Join FREE – STAY Free
Given the current trend and news of ICO's also airdrops and the impact it has had on the crypto community at large, I believe was the reason this campaign was a success. Furthermore, the changes taking place along with the privacy and data issues of Social Media are escalating and people are looking for other options.
Here is how I see this. The Markethive system was designed to create these results. After all, we are giving away a system very similar to what an Inbound Marketing company called Marketo (sold for over $2000 per month) away for free. Plus we are also offering our first Airdrop of 500 coins just to sign up into Markethive for free. A pretty attractive offer, yes?
With the Entrepreneur upgrade program, we also match those 500 coin drops to your account. In other words, When someone signs up through your account, AND, you are upgraded to the Entrepreneur program, we also give you 500 coins.
Deb has shown some data that I can use to illustrate the lucrative nature of what we have delivered to you. She put 25 people into Markethive, in 3 days, for $10.
Now the assumptions. Assuming we average 25 people per $10 campaign and run a $10 campaign 10 times per month (One month divided by 25 people per 3 days for $10) So that cost $100 per month. Spread that out to one year (12 months) and the cost is $1200 for 3,000 subscribers
In one year we can speculate Markethive coin running at a nickel per coin? I mean Steemit's coin is at $35 as of this writing and the entire crypto coin market is way way waaayyy down. So .05 per coin is reasonable to make this example. Are we good with that? Because at one nickel per coin times your 500 coins you get for signing up into Markethive and the 3000 subscribers that you brought through you while upgraded to Entrepreneur, 3000 x 500 + 500= 1,500,500 (One Million Five Hundred Thousand and Five Hundred) coins x .05 (nickel) = $75,025 return. Not too bad. Now you see why Deb is so excited she is screaming day and night. Well not really, but she should be.
You also have to take into consideration the Entrepreneur program costs $100 per month as well, that being an additional $1200 at the end of the year. But the Entrepreneur program is generous, and also pays you back more than you pay in. Literally! It returns a 10% of an ILP. If you know what an ILP is, well more excitement.
Do you want to know how to do this? It is pretty simple. And we show you how to live, every weekend. Check the calendar. Oh and the site we are using for leads is @ http://bitter.io
I get feedback from many of our older subscribers that indicate a certain level of limited activity. This email hopefully will address some questions and some concerns for you old timers and Veretekk legacy members.
Logging in. Many of you have not logged in in years, some many months. Those of you that have depended upon Facebook for logging in, Facebook changed the rules and we had to set up a new API. What that means your current Facebook configuration will not work. You will have to log in with a different social account like LinkedIn, Gmail or Yahoo. If none of this is an option, you will have to depend on the LOST ACCOUNT RETRIEVAL link and follow the instructions.
Or just set up a new account. As we are revitalizing the new Markethive within the blockchain, old accounts not logged into beyond 6 months will be deleted soon.
The Alpha accounts have been converted to ILP shares. ILP shares are the new asset of Markethive and now being in Phase two a full ILP share is selling at $15,000 per share. Your Alpha account(s) represent 10% of that share. Don’t know what this means? You will need to attend our Sunday meetings and ask us to explain our new crowdfunding strategy as we are still in a pre-launch in that regard. Phase one has sold out already with shares listed at $10,000. There are 4 phases of the crowdfunding. Remember we are a new company with Markethive converting to the blockchain for many reasons.
The original BOD (Bond of Debt) notes were sold at $4800 via a failed company called Shell Holdings. We have grandfathered them into Markethive ILPs at 50% of a share. Again want to understand the details, come to the meetings. We have been moving forward with this new Markethive blockchain prelaunch since April of this year with 4-10 meetings in this regard per week for over 6 months now. If you are still in the dark, perhaps you should wake up and pay attention. Markethive is your system after all.
The Entrepreneur program trumps the other older legacy programs. Primarily because the new Markethive is now a blockchain and with it comes asset coins like Bitcoin. And this allows us to offer coins (of value) as an incentive to join Markethive. This was our primary reason to make this move. But there are other solid reasons as well. Security, privacy, autonomy, and economy. I will explain:
The Airdrop: Startup Blockchain companies have utilized a relatively new concept called airdrops. In doing so they have exploded awareness and growth. Case in point is a start-up ICO called Omisego. They gave away 5% of their total coin supply and increased subscribers into the millions and drove the value of the coin up over 500%.
“Airdrops combine the best of paid referral programs with stock options. Potential users get paid for joining or using the network and have the potential upside if the network increases in value.” – Brayton Williams to CoinDesk
Prior to the Airdrop OMG coin was valued at .50 but increased to peak at $24 per coin. It is now trading steadily at about $3.50. How would you like 500 of these coins? How would you like 5000 of these coins?
Then there is Paypal who raised awareness by giving away $20 for new accounts and $20 for referring others. It then dwindled to $10 then $5 then tapered off and went away. But not until increasing memberships into the millions and subsequently turned Paypal into a multibillion-dollar company valued at more than $40 billion dollars
Matching Bonus: Markethive is planning on creating an infinite Airdrop with our first wave of subscribers getting 500 coins for joining and giving you (If you upgrade to Entrepreneur) a matching 500 coins for each referral (called an associate) through your account (the profile page), This being a fundamental new direction of Markethive.
Customer Acquisition: As Markethive raises millions at least half is going to advertising, press releases and sponsored articles, all designed to drive traffic and new registrations into Markethive. As an upgraded Entrepreneur, and active (actively logged into Markethive) you will receive your share from the new referral registrations (associates)
Associates Leads control panel: (available to Entrepreneur upgrade) Everyone always wants leads. Everywhere you hear other systems claim they lead nurture. Basically, the majority of lead systems consider spying email and additional spamming as lead nurturing. Not at Markethive. We nurture your “associates” by paying them to learn via our tutorial system (another blockchain advantage), we nurture them by teaching them the power of adding all their social networks into the Markethive > settings > Social Networks so they can increase their own reaches as well as prosper by subscribing to other pertinent Markethive blogs.
Markethive Profile Associates leads are the best leads in the industry. They are real, email delivery is above 97%, cell numbers are verified, and engagement is virtually 100%. It does not get better than this. We do not like even referring to them as leads. This is why they are called “associates”.
Banner Program: (available now only through the Entrepreneur upgrade) Banners used to be available to everyone, but it costs credits you either earned via certain actions, or transfers or buying them. We ended that program for several reasons. Firstly because we now have crypto coins and that trumps ad credits. Also, members rarely ran banners. So I have to assume that the old banner program did not work. Getting banner credits for clicking on banners guarantees bad traffic. We don’t do it you should not join systems that do. With that said, to run a 30 day banner in one category on the Warriorforum, which by the way is a great place to do so, will cost you about $4000.00 There Alexa ranking is 11,000 and ours is 55,000 doing the math $4000 x 20% = $800 so you can see our inclusive banner program is a valuable addition to the Entrepreneur upgrade.
Traffic Portals: The Entrepreneur program is required to be a seller in our traffic portals. The following traffic portals are in production; Markethive.exchange (Entrepreneurs can exchange coins with no exchange fees); Beelancers.com (Only Entrepreneurs can sell on the platform and there are no transactional fees); Bigcaboodle.com (Only Entrepreneurs can receive business via this portal); Aboutbitco.in (Only Entrepreneurs can sell Press Releases and receive income from the sale); Hiveroom.com (Only Entrepreneurs can receive business via this portal) and there will be ongoing more Traffic Portals ad infinity.
ILP Shares Portal: As Markethive prepares for our official crowdfunding launch each Entrepreneur will have their branded ICO portal to promote the crowdfunding and by doing so, if that Entrepreneur should sell any of the ILPs will get an equal Shadow ILP in the process.
Matching ILP Shares: When you upgrade to the Entrepreneur program, we match your monthly payments, when you consecutively make your payment every month for 12 months. In other words, after 12 consecutive monthly payments, you will earn a 10% ILP share which is worth right now $1500. We are basically giving you your money back and way more
The urgency and importance of getting on the weekly events, rallies, and webinars as things are beginning to move and faster at that. You took the time to register; if you’re not interested just tell us and we will terminate and delete your account. If you are frustrated and cant find your original account, use the LOST ACCOUNT RETRIEVAL and if all else fails, join our Telegram support group for assistance.
And if all that fails, email me, call me just join the conferences. Access is easily found in our calendar and that is clearly listed in our root domain at http://markethive.com
I really hope to see you all there. The show is starting and after all we have been through, do you really want to miss it?
Is Markethive potential going to eclipse even the greatest expectations?
Marketo, Inc. is a software company focused on account-based marketing, including email, mobile, social, digital ads, web management, and analytics.
Marketo is an Inbound Marketing platform similar to ours, but lacking social network integration, lacking commerce portals and built upon a central database system not decentralized as a our blockchain does, just sold to Adobe for 4.75 Billion dollars.
FOUR BILLION and SEVEN HUNDRED and FIFTY MILLION DOLLARS ($4.75 BILLION) let that sink in.
Marketo is a high-end system in that they charge upwards of $25,000 per month per subscriber depending upon the magnitude of data (read email addresses and contacts) you acquire within the system.
Markethive does not charge for the same thing, it is always free and built to empower you to achieve individual sovereignty. Rather Markethive is built upon the blockchain, has its own economic environment with its own coin and by the nature of what we do, our economic velocity produces valuable revenue. This transformation allows our subscribers to achieve financial autonomy within the system by the very nature of our crypto assets.
The fact that Markethive has growing revenue puts us in the top 5% of all the other Altcoin block chains (many of them in one stage or another in an ICO). The fact our Alexa ranking is under 55,000 ranks us number 6 in CoinMarketcap’s 100 top coin systems like Bitcoin, Ethereum, XRO, EOS, Stellar, Monero, etc. The fact we already have a growing and active community puts us in the top 10%
And we have not even launched our Crowd Funding Campaign (like an ICO) yet. Ours will be a little different called an ILP similar to the BOD we did years ago. But with all of this advantage, it is easily understood, Markethive’s crypto blockchain crowdfunding launch will probably break records:
Like EOS (https://eos.io/) a smart contracts ICO altcoin that raised $4.1 billion for a smart contracts blockchain. They have an Alexa ranking of 65,089 and just launching their first Toolkit online after a year from their initial launch. They do have big names behind them, point is, they are still mostly promise.
Like Telegram (https://telegram.org/) who raised $1.7 billion for encrypted messaging and blockchain ecosystem which they have launched and have grown to over 900 million in less than a year because they delivered. They have an impressive Alexa ranking of 336. They have virtually killed Skype and came out of nowhere.
Like Dragon (https://drgtoken.io/) a decentralized currency for casinos raised $320 million and to date are partnering with major casinos to develop but have yet to deliver. Alexa ranking of 763,015
I use these examples to illustrate the unbelievable potential that has materialized for Markethive primarily because of the advent of the blockchain.
Markethive is a Market Network (next generation social network)
We are a blockchain next-generation social network now being identified as a Market Network. We own our code. Our blockchain has just recently been completed and we are now developing our wallet. We are yet to launch our ICO (actually we are launching a better alternative called an ILP) but we are doing it right.
Our plan has been to build into our wallet app into an advanced secure communications platform, a chat and messaging but more of a webinar conferencing platform, similar to Zoom but secure and private running on the blockchain.
Then to our total astonishment, the only peer to peer advanced webinar platform, which runs on all systems, Windows, Apple, IOS, Droid and Linux on all browsers in HTML5 fell into our laps we were franklin shocked and amazed. We are buying the company and this acquisition will catapult Markethive beyond all expectations crushing any competition that even comes close to our ecosystem, an ecosystem for the 5 billion entrepreneurs in the world.
We want to open up this acquisition to 10 of you to partner in this deal with us. Want to know more? Come to our webinar rally this weekend. See the calendar here: http://markethive.com
I am building Markethive to be as much yours like the rest of us. This is what the Entrepreneurs upgrade represents. If you have an Alpha or BOD system you will also participate in this member ownership as well. I highly suggest all of you start attending as the gears are beginning to turn faster and faster and you do not want to miss the ride of your life.
Markethive’s potential, considering what I have just shown you will be greater than you can imagine. Do not miss this.
The Markethive orientation program is the brain child of Doug and me. We have dedicated a once a week live event where we share our perspective on a particular aspect, feature and benefit of the many levels of the Hive.
When we do these events, we will record them and publish a blog and list them for one week in the calendar.
Markethive to the Moon!
Our mission has spanned for more than 20 years producing millions of subscribers, 1000s of friends and success and many millionaires in their process. Maybe you will be our next big millionaire story.
This long-term mission has built us the financial clout to continue with our mission and leading curve on technological benefits for our friends
Passion drives us to empower the entrepreneur and build long-term relationships with our customers, partners, contractors, and employees
This is what makes us unique as entrepreneurs, parents, and friends.
We never rest, always seeking better solutions, our vision peers beyond the horizon as we pursue leading the trend to excellence for our customers and the world at large
“The future is sooner and stranger than you think.” by Reid Hoffman
Everyone is now an entrepreneur whether they realize it or not.
We have entered the Rise of the Entrepreneur and Markethive is the horse
Everything is about people. Our engineers, our marketing and creative people, our clients and customers our family.
Everything we do for our customers we do to change the entire world. Our greatest goal is to reinvent us so fast that we make ourselves yesterday, yesterday
We see challenges as bricks and we offer our clients the mortar that fills the cracks, the ultimate network
We constantly Invent ourselves backwards so we are the customer until we become your solution
We live the concept that simple is most difficult and in the process the 3 points. Quality, Value, and Support.
Our mission is to give you the tools and inspire the courage to follow your heart and intuition, they somehow already know what you truly want to become. Everything else is secondary.
When you’re a carpenter making a beautiful chest of drawers, you’re not going to use a piece of plywood on the back, even though it faces the wall and nobody will see it. You’ll know it’s there, so you’re going to use a beautiful piece of wood on the back. For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through.
Markethive is an assembly of tools, tradition, innovation, inspiration, relationships in a network that inspires that is greater than the sum of its system a team of people, ideas, and inspiration
Markethive is a vision that evolved from 20+ years of Veretekk. Veretekk was a mission-driven company. Markethive is a vision-driven company.
We have a 20-year mission that has merged with the “Rise of the Entrepreneur” vision, “The entrepreneur, small business, aspiring little gal, and guy, seeking a viable alternative to build a sustainable income and make a difference and ability to help others as well”.
When you have a healthy self-employed sustainable middle class, the benefits are amazing:
1. A no consumer debt culture vs a business investment culture
2. Private property ownership (not a mortgage) low overhead more money to invest.
3. Stronger family values (An agrarian type family unit) stronger morals, integrity based foundations.
4. Homeschool (online school options) children bond with parents and each other.
5. Immediate portability (Live anywhere you want, when you want) vote with your feet.
Our goal is to empower every subscriber to reach their dreams and change the world in their own special way with delight being the end game.
Founded by an entrepreneur, envisioned by an entrepreneur, built by entrepreneurs, built for entrepreneurs and filled with entrepreneurs
Demand For Blockchain Remains Strong Despite Bearish Cryptocurrency Market
In an interview with Bloomberg, Grainne McNamara, the blockchain lead at PricewaterhouseCoopers (PwC), mentioned on September 18, 2018, that there is a lot of demand for blockchain technology and interest in the token economy despite the bearish cryptocurrency market.
While blockchain is prevalent emerging technology, regulatory uncertainty is a massive ongoing concern that can impact blockchain’s ability to grow and scale.
The Token Economy is Very Distinct from the Cryptocurrency Industry
While there is a substantial overlap between cryptocurrencies and the token economy, McNamara clarified in the interview that the interest in blockchain technology, token assets, and the token economy is growing and distinct from the cryptocurrency market.
Cryptocurrencies can be the result of a specific blockchain or, however, the token economy is a network of systems that use valuable tokens as a means of incentivizing people within a community. Since tokenization is the strategic interaction between governance and game theory, its definition is significantly broader than cryptocurrencies.
The token economy and token assets provide a lot more possibilities and opportunities for enterprises to leverage the technology. McNamara expanded on token economics by using the example that not all token assets are cryptocurrencies.
Some serve different functions like security tokens that can represent assets in companies or earnings streams or utility tokens which function can provide access to goods and services that a project will launch in the future.
When it comes to blockchain advisory services, the demand remains high and strong. While the service started out in the financial sector, it has expanded to every industry PwC provides services for.
The interview also explored the results gained from the PwC blockchain 2018 survey. While 84 percent of respondents mentioned that they had some involvement with the technology, 54 percent said that the effort had not been justified.
McNamara clarified that, while gaining a return on investment (ROI) is difficult with blockchain technology, it’s not necessarily a problem with the core technology but rather the company’s ability to implement blockchain technology on a commercial application at scale.
PwC report Shows that China Will Become a Blockchain Leader
The interview also touched on China’s development and growth in the blockchain sector in comparison to the US. While there is a lot of legacy infrastructure in the United States, such as supply chains and financial institutions, McNamara noted that the regulatory environment could be a hindrance to the development of the sector in the United States states.
In August 2018, PwC also released a report on the nature of regulatory uncertainty and its impact on the blockchain industry. The report mentioned that at the current rate, China would overtake the U.S. as the primary blockchain developer in only three to five years.
MarketHive is a hybrid mixture of a full suite of inbound marketing tools and people
and a dynamic integrated social network designed for entrepreneurs.
Since 1996, I have been building and developing inbound marketing systems. Inbound Marketing has become the most effective marketing method for doing business online. Instead of the old outbound marketing methods of developing traditional “come do business with us and here is why hype” type ads, sending fear of loss and hard pitched ads via email lists, paying for disconnected non responsive leads, subscribing to lead development systems that produce names, emails and phone numbers to people who really don’t know you or care to talk to you, MarketHive inbound marketing focuses on creating quality results, via quality content and systems that pulls people toward your company and product, where they naturally want to be and want to do business with you. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and engage over time.
Teaching, sharing, educating, revealing, collaborating, with the world is at the core of the MarketHive inbound marketing matrix. By creating content, offering beneficial wisdom, and delivering stability with integrity in the method and the message, you will find yourself attracting your dream customers. MarketHive’s inbound marketing systems attract qualified prospects to your business and keep them coming back for a life time.
From the outside in, build a Social Neural Network by attracting cognitive leads. MarketHive offers the most comprehensive suite of inbound marketing tools far superior and much more inclusive than anywhere else (at any price), and all of this for free (A $3000+ per month value).
You have the option to offer this service, as an advertising upgrade, to build a huge cognitive lead database. Let me explain.
Traditional lead development (the life blood of any company or venture) produces a disconnected lead database, where as a simple process by either buying leads, or subscribing to a lead system requires an additional process of calling or connecting with that lead, who may recall subscribing to some news report, video presentation, requesting more information in that regard, etc. (the long honored traditional lead type process). But the moment you vary from that message, 99% of the time, the lead is alienated by your message, has no connection to you, other than they vaguely recall giving you a name, email and maybe phone number. The result is a clear rejection of any further attempt to do business.
In contrast to this traditional option to building leads is the MarketHive inbound marketing alternative to build a cognitive lead database. By attracting likeminded, interactive respondents that not only are seeking what you offer, but are instantly integrated into your social neural network, plugged into your group(s) and also are set up to receive your automated messages as well as your published and current messages from your platform. This type of lead is what we call Cognitive Lead production.
So what is a Cognitive Lead? Dissecting the term, Cognitive means (relating to, or being conscious intellectual activity as thinking, reasoning, remembering, imagining, or learning) A lead in the traditional sense, is someone we have contact information on that we want to do something, buy, respond, engage or act according to our agenda.
The cognitive lead is a person who has elected to join you through your MarketHive system, that is attracted to your offer, the system, becomes integrated within your social neural network, is able to respond within your network to your stimuli as well as others stimuli in your network and in turn offer and cause stimuli, integrate in the greater cause of the network. This makes for a lead system that has never been accomplished before.
Case study number 1: Emailing a sales letter to 25 million recipients. The typical results of sending a series of emails to a list of 25 million promoting an mlm offer is dismal at best, even with a strong active emailing list. Say you get 500 to sign up. Sounds good right? Let’s do the math. That is .0002% which is a statistical ZERO. Now imagine sending a series of emails to that same database offering a free for life inbound marketing system worth $3000 per month. Even if only 5% respond and sign up, that is 1.24 million subscribers. These will also become Cognitive Leads as part of your Social Neural Network and overtime will become your huge responsive sphere of influence for the rest of your life.
Case study number 2: This is a common sense exercise. But bear with me as it makes total sense. You create a Facebook advertisement to drive prospects to your capture page to promote an opportunity to sell a popular and branded facial product to build your distributorship business. You get a reach of 20,000 for $200 per week and receive around 300 prospects (.02%) signing up into the lead capture page. You still need to email them auto responders pitching the deal and make attempts to call them up on the phone. Out of the campaign of 30 days, you accomplish 1200 signups in your capture page, manage to talk to 100 of them from that 100 you recruit 3 people into your business. You are pretty proud of yourself. You spent $800 for 3 distributors that purchased $500 to come into your deal and you received a $500 bonus for doing so. You know that the odds are 2 of that 3 will be gone within 3 months, but by then you have managed to make a few hundred in profit, so you justify the same process month after month.
Now let’s shift the campaign to attract entrepreneurs by advertising MarketHive in place of the capture page. Same reach of 20,000 per week for $200. But instead of the small percentage of candidates signing up, let’s assume we get 20% of the reach (4,000) to join MarketHive through our Alpha program, thereby, they are integrated into the MarketHive system with a portfolio of valuable inbound marketing tools and connected to you through the various social neural network functions of the system. These entrepreneurs are now returning and staying within your sphere of influence as you offer assistance to integrate them into the platform and slowly building friendships and exposing them to your primary business. People like to do business with people they know and trust. This does make sense right?
Summary: When you develop a proprietary suite of advanced, effective inbound marketing tools, and integrate the entire system into a FaceBook like social network and interface, you have the world’s first entrepreneur business person’s social network. Then offer the entire system for free to the entire worldwide market of entrepreneurs. That includes, small businesses, local businesses, regional businesses, global businesses, cottage industries, real estate agents, mortgage brokers, insurance agents, affiliate marketers, software innovators, musicians, churches, political platforms, political candidates, distributors, network marketers, innovators, and dreamers!
Veretekk invented Automated Marketing (in 1996), later to become known as Inbound Marketing (MarketHive). Veretekk’s traffic portal offers, auto responders, Broadcasting technology (The Hammer), Conference rooms and sales funnel process became the foundation that today is known as Inbound Marketing.
But let us digress some. Before the Internet; advertising and marketing were for the most part driven by Outbound Marketing:
Outbound marketing is buying attention, cold- calling, Direct paper mail, radio, TV, sales flyers, spam,
telemarketing and other forms of traditional advertising.
Inbound marketing is the most effective marketing method for doing business online. Inbound marketing focuses on creating quality content that pulls people toward your company and product, where they naturally want to be. By aligning the content you publish with your customer’s interests, you naturally attract inbound traffic that you can then convert, close, and delight over time.
Simply concept really, execution is the challenge. (Just ask a few of your friends how often they blog) vs posting to Facebook newsfeeds, Skyping or texting back and forth. With a little understanding, some instruction and determination, any entrepreneurial motivated person can make a success with the right tools.
This is why it is important to know your “WHY” as that is what will drive your market base. What you love to do will attract others that share the same passion. And that is the “secret”.
Sharing is caring and inbound is about creating and sharing content with the world. By creating content specifically designed to appeal to your dream customers, inbound attracts qualified prospects to your business and keeps them coming back for more.
By publishing the right content in the right place at the right time, your marketing becomes relevant and helpful to your customers, not interruptive. Now that’s marketing people can love.
Create targeted content that answers prospects' and customers' basic questions and needs, then share that content far and wide. (Broadcasting)
Promoters don’t just materialize out of thin air: they start off as strangers, visitors, contacts, and customers. Specific marketing actions and tools help to transform those strangers into promoters. (Share the revenue “AFFILIATE”)
Tailor your content to the wants and needs of the people who are viewing it. As you learn more about your leads over time, you can better personalize your messages to their specific needs. (Build your sphere of influence)
Inbound marketing is multi-channel by nature because it approaches people where they are, in the channel where they want to interact with you. (Social Network connections)
Content creation, publishing and analytics tools all work together like a well-oiled machine – allowing you to focus on publishing the right content in the right place at the right time. (Tracking and measuring traffic, comments, responsive interaction)
The Four Marketing Actions
We don’t want just any traffic to our site, we want the right traffic. We want the people who are most likely to become leads, and, ultimately, happy customers. Who are the “right” people? Our ideal customers, also known as our buyer personas. Buyer personas are holistic ideals of what your customers are really like, inside and out. Personas encompass the goals, challenges, pain points, common objections to products and services, as well as personal and demographic information shared among all members of that particular customer type. Your personas are the people around whom your whole business is built.
Some of the most important tools to attract the right users to your site are:
Blogging– Inbound marketing starts with blogging. A blog is the single best way to attract new visitors to your website. In order to get found by the right prospective customers, you must create educational content that speaks to them and answers their questions.
SEO– Your customers begin their buying process online, usually by using a search engine to find something they have questions about. So, you need to make sure you’re appearing prominently when and where they search. To do that, you need to carefully, analytically pick keywords, optimize your pages, create content, and build links around the terms your ideal buyers are searching for.
Pages– Your website pages are your digital storefront. So put your best face forward! Optimize your website to appeal to your ideal buyers and transform your website into a beacon of helpful content to entice the right strangers to visit your pages.
Social Publishing– Successful inbound strategies are all about remarkable content – and social publishing allows you to share that valuable information on the social web, engage with your prospects, and put a human face on your brand. Interact on the networks where your ideal buyers spend their time.
Once you’ve attracted website visitors, the next step is to convert those visitors into leads by gathering their contact information. At the very least, you’ll need their email addresses. Contact information is the most valuable currency there is to the online marketer. So in order for your visitors to offer up that currency willingly, you need to offer them something in return! That “payment” comes in the form of content, like eBooks, whitepapers, or tip sheets – whatever information would be interesting and valuable to each of your personas.
Some of the most important tools in converting visitors to leads include:
Forms- In order for visitors to become leads, they must fill out a form and submit their information. Optimize your form to make this step of the conversion process as easy as possible.
Calls-to-action are buttons or links that encourage your visitors to take action, like “Download a Whitepaper” or “Attend a Webinar.” If you don’t have enough calls-to-action or your calls-to-action aren’t enticing enough, you won’t generate leads.
Landing Pages– When a website visitor clicks on a call-to-action, they should then be sent to a landing page. A landing page is where the offer in the call-to-action is fulfilled, and where the prospect submits information that your sales team can use to begin a conversation with them. When website visitors fill out a form on a landing page for the first time, that visitor becomes a contact.
Contacts– Keep track of the leads you're converting in a centralized marketing database. Having all your data in one place helps you make sense out of every interaction you’ve had with your contacts – be it through email, a landing page, social media, or otherwise – and how to optimize your future interactions to more effectively attract, convert, close, and delight your buyer personas.
You’re on the right track. You’ve attracted the right visitors and converted the right leads, but now you need to transform those leads into customers. How can you most effectively accomplish this feat? Certain marketing tools can be used at this stage to make sure you’re closing the right leads at the right times.
Closing tools include:
CRM– Keep track of the details about all the contacts, companies, and deals in your pipeline, and easily get in touch with the right prospects at the right time. Customer Relationship Management (CRM) systems facilitate sales by making sure you have the right information at your fingertips to better engage with prospects across every channel.
Closed-loop Reporting– How do you know which marketing efforts are bringing in the best leads? Is your sales system effectively closing those best leads into customers? Integration with your CRM system allows you to analyze just how well your marketing and sales teams are playing together.
Email– What do you do if a visitor clicks on your call-to-action, fills out a landing page, or downloads your whitepaper, but still isn’t ready to become a customer? A series of emails focused on useful, relevant content can build trust with a prospect and help them become more ready to buy.
Marketing Automation– This process involves creating email marketing and lead nurturing tailored to the needs and lifecycle stage of each lead. For example, if a visitor downloaded a whitepaper on a certain topic from you in the past, you might want to send that lead a series of related emails. But if they follow you on Twitter and visited certain pages on your website, you might want to change the messaging to reflect those different interests.
The Inbound way is all about providing remarkable content to our users, whether they be visitors, leads, or existing customers. Just because someone has already written you a check doesn’t mean you can forget about them! Inbound companies continue to engage with, delight, and (hopefully) upsell their current customer base into happy promoters of the organizations and products they love.
Tools used to delight customers include:
Surveys– The best way to figure out what your users want is by asking them. Use feedback and surveys to ensure you’re providing customers with what they’re looking for.
Smart Calls-to-Action– These present different users with offers that change based on buyer persona and lifecycle stage.
Smart Text– Provide your existing customers with remarkable content tailored to their interests and challenges. Help them achieve their own goals, as well as introduce new products and features that might be of interest to them.
Social Monitoring- Keep track of the social conversations that matter to you most. Listen out for your customers’ questions, comments, likes, and dislikes – and reach out to them with relevant content.
The New Methodology
The Inbound Methodology covers each and every step taken, tool used, and lifecycle stage traveled through on the road from stranger to customer. It empowers marketers to attract visitors, convert leads, close customers, and delight promoters. The new methodology acknowledges that inbound marketing doesn’t just happen, you do it. And you do it using tools and applications that help you create and deliver content that will appeal to precisely the right people (your buyer personas) in the right places (channels) at just the right times (lifecycle stages).
An Entrepreneurial Social Network integrated with an advanced Inbound Marketing platform is genius on steroids. Sharing up to 50% of the potential revenue with you is very generous and the potential of this combination is atomic!
The 5 Things Elon Musk Does Every Day to Make Himself Productive
Elon Musk gets more done each day than any three random CEOs. Here's how he manages it
Last week, I pointed out that because Elon Musk can successfully run multiple businesses, he could run any one of those businesses working part-time. Because of this, mere mortals like you and me should be able to create and run a business without working long hours– certainly not more than 40 hours a week.
As you can imagine, I got some pushback on that concept, probably because I neglected to point out specifically what Elon Musk does to manage his time better than your average insanely successful entrepreneur.
I've not worked with Musk personally or interviewed him but I watch him and his companies pretty closely. Here are some specific techniques that have emerged either from Musk's speeches or from his actions as reported in the news:
1. He doesn't bother with business plans.
In a recent appearance at SXSW, Musk explained that he's not a big fan of business plans. Instead, he works at the visionary level and leaves the operational details to others.
By contrast, most CEOs (including Steve Jobs, BTW) tend to get deeply involved in the business planning process, even to the point of micromanaging it.
The main point of a business plan is to get funding; after that, you're probably better off setting ambitious goals and improvising a way to get there (i.e., pivoting).
2. He immediately ends pointless conversations.
As I mentioned out in "Elon Musk Just Gave the World's Best Productivity Advice in a Single, Short Sentence," when Musk perceives that people are wasting his time, he cuts them off, even if it seems rude. To his way of thinking, what's truly rude is forcing him to listen to conversations that are neither interesting nor useful.
For example, when some analysts at a financial update meeting asked him some stupid questions, Musk just pointed out that the questions were "bonehead" and moved on. While he got flak for this, subsequent events have proved Musk right: The question were bonehead.
By refusing to suffer fools gladly (or otherwise), Musk probably frees up a dozen or more hours each week to do other, more useful things. As an additional bonus, he isn't forced to clutter up his mind with other people's irrelevant nonsense.
3. He immediately walks out on useless meetings.
Similarly, if a meeting wanders or is on a subject that's not immediately relevant, Musk simply gets up and leaves. More important, he also gives his staff and employees permission to do the same.
Since meetings are the biggest time wasters in business, Musk, by refusing to be part of a captive audience, probably frees up another dozen hours a week that he can spend on something useful or amusing.
4. He avoids foolish consistencies.
Musk isn't afraid to contradict himself. As a result, he doesn't waste his time defending the indefensible.
For example, while Musk frequently touted that Model 3 factory as almost entirely automated, he didn't hesitate to publicly announce it when he swapped out some automation in favor of human labor.
Most CEOs would have quietly made the change and then tried to bury it to avoid some bad PR. This adds the time and mental burden inherent in any cover-up that could turn into a PR disaster.
It's much more time-effective to do what Musk does in such situations: Bite the bullet and then move on.
5. He decides rather than deliberates.
In my experience and observation, most CEOs–even entrepreneurs–tend to overthink and overanalyze before taking action.
By contrast, while Musk never appears to be acting out of ignorance, it's obvious from the pace of his decision-making that he prefers to decide to take action (with all its attendant risks) to talking a decision to death.
A perfect example of this was when he fired all the Tesla contractors who couldn't find a Tesla employee to vouch for them. Most CEOs would have tried to cut the contractors "with all due speed," taking months to do something that could apparently be accomplished in a single day.
What is an Initial Loan Procurement and why it will drive the Markethive.
There seems to be a lack of awareness around Initial Loan Procurements (ILPs), as well as a lot of confusion if that. This post will try to explain what ILPs are and their significance to finance and Markethive.
The Initial Loan Procurement is a new fundraising method that is similar to an Initial Coin Offering (ICO) but in the form of loans rather than coins. In this ILP scenario, borrowers and creditors enter loan agreements through legally binding smart contracts. Markethive is one of the firsts to offer an ILP along with the originator from Blockhive.
ILPs (Initial Loan Procurement) disrupt the global debt capital market and have the potential to become bigger than ICOs. Blockchain is revolutionizing finance, especially capital markets, which allow companies (and even governments) to raise money from investors globally.
Let’s talk about how companies and governments raise investor money:
Companies can either sell stakes in the company or equity. This is done by issuing stocks and stockholders share the company’s profits. Likewise company losses are stockholders losses and companies aren’t required to pay the investors back. On the other hand, companies can borrow from investors by issuing corporate bonds. Although bondholders don’t share in the company’s profit, they will be paid back their original investment + interest unless the company goes bankrupt.
Governments can issue government bonds to big investors as well and the logic works the same as corporate bonds. Since the government is deemed less risky, government bonds typically have lower interest rates. Examples are US Treasury bonds.
When companies/governments first issue these financial securities, they are issued in what is called the primary market. The average joe does not participate in this market. The big banks and institutional investors are the usual investors. After this, the already-issued securities are traded in the secondary market which includes retail investors like the average joe. Ex. Stock market
Then there’s the private capital market. All companies start private and once they get big, they might go public and list on one of the stock exchanges. Ex. Uber is currently a private company valued at $70B, and they are supposedly planning an IPO soon. Only then, would the average joe be able to buy Uber stocks and invest in the company. So who invests in these private companies early on? Big institutional investors such as Venture Capital firms (VCs) with lots of money get to invest early on for equity and if the company takes off, they could multiply their investments by orders of magnitudes.
This was how things were done TRADITIONALLY. With Blockchain technologies, modern finance is changing. Initial Coin Offerings provide companies (and governments) with a whole new way of raising capital. It’s easier, faster, and the whole world gets to participate. Although coins are not 100% like stocks, a lot of them behave that way: Many tokens will profit if the issuing blockchain company becomes successful. (For example exchange token holders earning trading commission fees). Like stocks, there is no legal obligation for the company to pay the investors back their original investment. Initial Coin Offerings serve as the primary market and exchanges like Binance serve as the secondary market. This change is happening extremely fast. In 2017, more money was raised with ICOs for blockchain start-ups than ALL of Venture Capital. Pretty much EVERYONE can participate in these ICOs as well as trade the tokens once they are listed on exchanges.
This is why regulators are going crazy about cryptocurrencies right now. Throughout history, financial market crashes have devastated many lives, and each time regulators stepped in with rules to protect consumers. Let’s not debate the pros and cons of regulation here, but it’s just the way things are. With cryptocurrencies, regulators see more risk than ever for consumers as now regular people are participating not just in this unregulated secondary crypto market, but in primary markets as well through ICOs.
Meanwhile, the global debt capital market has barely been disrupted by blockchain tech. If anything, there are many crypto projects in the works for peer-to-peer lending, but there is only one project that I know of focused on disrupting the public debt capital market: Initial Loan Procurements (ILPs).
A fundraising structure utilized by Markethive, this has the potential to grow even bigger than ICOs (The world debt market is way bigger than the world equity market). This year Markethive will be one of the firsts to offer an ILP, like Blockhive, and will be one of the first companies to raise capital by decentralized crowdfunding of debt.
To summarize Markethive’s ILP: we are targeting 10.5M Dollars (USD in Bitcoin) from lenders (think ILP). In this decentralized world, anyone can participate. The loan period is projected to be 10 years and the interest is 20% of Markethive’s operating profit. For example, if I lent Markethive $1,000 through this ILP, I will be repaid this principal in 10 years, and also earn interest over that period (In Markethive's case, 20% of Markethive’s operating profit will be distributed across the lenders. Furthermore, the ILP structure issues Hive Foundation Shares (HFS), which will allow me to sell my loan contract in the secondary market, if I don’t want to wait 10 years to be paid back. Each ILP will have its own FLAT to provide liquidity in the secondary market. Markethive's FLAT is also called Hive Founding Shares.
All ILPs are powered by legally-binding smart contracts (loan contracts between each creditor/issuer), and digital identity/signature solutions. The token utilized for these products will be traded on the open market exchanges (yet to be announced)
This is HUGE. Instead of issuing traditional bonds, corporations and governments can participate in this decentralized form of crowdfunding loans. It’s fast, easy, and the whole world can participate.
The financial revolution is now just starting.
The Markethive team believes that there is a need for an alternative to ICO due to the following shortcomings. The token economy is based on the demand, and sometimes selling tokens doesn’t make sense because the token has no real function for your business. Also, laws and regulation are an important consideration, because countries such as China have banned ICOs. Taxes also play a major part. Some countries consider money raised through ICOs to be income rather than capital and may tax it at rates as high as 40 percent.
Markethive has partnered with smart-contract development firm Menlo Tech and the original developer of the Monero Coin to develop a way to raise funds using loans. Here are some unique points of ILP:
The structure is as effective as an ICO because it is open to individuals around the world.
It is legally binding because agreements are digitally signed using blockchain technology which records information in a distributed database so they can’t be easily altered, adding a level of security for creditors.
Because ILP is in the form of loans, it is considered to be debt, and not subject to tax.
For businesses that don’t need tokens in the first place, ILP provides an alternative so more time and energy can be spent on business development, rather than creating tokens with no actual usage.
The ILP is regulation-friendly. Markethive conforms with regulatory frameworks designed to fight fraud and money laundering. Therefore, participants of ILP will be required to submit their identification and to go through the process of authentication (KYC).
The Markethive team says, “ILP provides a fast track alternative so more time and energy can be spent on business development. Last, but not least, because ILP is in the form of loans, it is considered to be debt, and not subject to tax.”
How does it work?
In Markethive’s case,
We first ask our creditors to register their identification, address and other information.
Then, they will digitally sign the loan agreement and send Bitcoin to our registered account.
Once we receive the Bitcoin, the contract is made.
That means Markethive’s creditors can receive 20 percent of Markethive’s monthly profit as an interest payment.
After the loan contract is made, Markethive will issue the Hive Foundation Shares (HFS the FLAT Future Loan Access Tokens). HFS gives creditors the right to transfer loans to others, using Markethive’s Wallets, Markethive’s internal exchange or on public exchanges.
The team further clarifies, “When individuals receive HFS tokens, they become potential creditors and can use the tokens to sign loan agreements with the borrower, in this case, Markethive. Once they have signed the loan agreement with Markethive, they are now the new creditors of the loan agreement and they will get the interest payments.”
Take part in the Markethive ILP
The ILP seems like a much more secure approach to fundraising while keeping the ease of raising funds like the ICO. Markethive is a first test case of this new funding method. It is currently in pre-launch and you can register for it here – https://markethive.io